MUMINAH ABDUL-MALIK
Chicago
Summary
Persuasive Outreach Director leads planning and execution of engagement and outreach activities with allies and partner organizations. Proven experience in developing plans to expand Resourceful Sr. Outreach Director with 20 years of experience coordinating and monitoring Growth, Sales and Marketing outreach activities. Develops and executes outreach strategies and action plans based on corporate objectives and regional priorities with goal of increasing company visibility. Strong focus on data and analytics to drive targeted activities and return on growth efforts. Conscientious professional with extensive experience advocating for social and economic well-being of individuals and families. Skilled at providing guidance, support and assistance. Strong communication, leadership skills and committed to inspiring community service. Dedicated candidate eager to leverage knowledge in social services and program development. Skilled in running social services initiatives and developing policies and procedures. Collaborative and committed to addressing social issues to improve quality of life in marginalized communities.
Overview
21
21
years of professional experience
1
1
Certification
Work History
Sr. Outreach Director
Oak Street Health
01.2021 - Current
- Train and onboard new Oak Street Health Staff members (Growth, Marketing, Services Teams) Identify growth and development needs, develop and implement Learning and Development plans for identified areas
- Educate cohorts outside of the Growth and Marketing team on the services offered by my teams, to develop strategies to work together to hit each cohorts individual metrics
- Conduct quarterly Developmental trainings
- Responsible for leading teams of Outreach Executives to grow and retain the providers patient panel across assigned region
- Conducted in center open houses for prospective and new patients
- Develop and maintain Field Account relationships in my territory
- Planned events in the community to recruit new patients and Promote Oak Street Health's Care Modal
- Worked with Health Insurance plans, FMOs, and Independent Health Insurance agents to develop and implement grow strategies, mail drops and co-branded events
- Work with Senior Buildings, Churches, local Government and Community Field Account Partners to provide services to Seniors and their household members (Food Pantry Deliveries, Coat Drives, Holiday Meal deliveries, Health and Resource Fairs Covid Vaccine Clinics etc.)
- Oversee an in center Covid Vaccine Clinic for Essential Workers and Seniors
- (Marketing, scheduling and intake)
- Educated seniors who attended the vaccine clinic regarding Oaks Street Health's services and Care Model Via presentations, tours, and mailers
- Develope and Maintain a strong relationship with the center Practice Manager and Center Medical director to ensure alignment on goals
- Managed Capacity for new patient visits and Wellness review visits.
Director of Partnership Management
Oak Street Health
09.2018 - 01.2021
- Responsible for building and maintaining relationship with all Health plans accepted by Oak Street Health
- Conducted biweekly meetings, for growth collaboration strategies, marketing, co-branding, and community events
- Responsible for building and maintaining relationship with FMOs and Independent insurance Sales Agents
- Conducted open houses and training on Oak Street Health's Care Modal for Health Plans, FMOs and Insurance Agents
- Developed and implemented Growth and Marketing strategies with Field Accounts, Health Plans, FMOs and Independent Health Insurance Sales Agents
- Collaborated with Outreach teams to develop marketing and growth strategies for new center openings
- Recruited, trained and managed Insurance agents who staffed on site, in the 2 Regions I was responsible for
- Developed and maintained a staffing schedule for Insurance agents who worked in center to enroll Patients into Managed care plans
- Conducted AEP role out meetings for Health Plans, FMO, Field Account Partners, and Independent agents, at each center in the 2 regions I was responsible for
- Conducted Compliance, Medicare, Medicaid, and Manged Care training for Clinical, Service and Outreach Teams.
Director of Managed Care Growth
Oak Street Health
06.2016 - 09.2018
- Increased the number of Managed Care patients from 2,147 to 5,896 from 2016-to September 2018
- Developed and implemented IA Engagement strategy tripling the number of IA relationships
- Maintained payer level relationships, participated in payer agent trainings and road shows
- Conducted IA onboarding, developed and maintained IA staffing schedules for in center staffing
- Developed in center and out of center event opportunities by leveraging relationships in the communities surrounding the centers
- Developed and implemented AEP growth strategy and engagement plan for both IAs and all region 3 staff
- Worked with Central Office team to develop AEP marketing strategy, new to Managed Care engagement plan, retention plans, marketing collateral and IA engagement strategy
- Developed and implemented Medicare, Medicaid, and Managed Care training for all Reg 3 staff
- Provided direct leadership and oversight for the Patient Relationship Manager team, assuring all Managed Care targets were exceeded every month averaging 119 percent of Managed Care growth from June 2016-May 2018.
Benefit Consultant
Community Care Alliance of Illinois
08.2014 - 06.2016
- Consistently met or exceeded monthly production goals
- Maintained a 90 percent or better conversion rate of contacts to sale
- Developed and Implemented strategies to assure smooth transitions to Managed Care and increased retention
- Held record for generating the most community partnerships for events and daily onsite marketing opportunities
- Conducted training on my 'Work Smart Not Hard' marketing philosophy- Which includes but is not limited to, how to generate new contacts, how to turn contacts into sales, how to generate referrals, for both clients and events, how to maintain clients and relationships with community partners
- Conducted training on how to approach community partners and established ongoing relationships for events and onsite marketing opportunities
- Trained lower producing teammates and assisted with their increase in production for both events and sales
- Trained new agents to help them become acclimated to the position and provide hands-on field training
- Trained on how to generate contacts, qualify prospective clients, determine where to scout for events and how to utilize resources and contacts and community partnerships.
Regional Vice President
Primerica Financial Services
08.2007 - 08.2014
- Broke production records by producing $60,000 in company profit first month in role
- Maintained a position within the top five producers in the state of Illinois
- Manage sales teams in three states Illinois, Indiana, Minnesota, producing a monthly profit range of $30-$50,000
- Conducted weekly meetings with management and agents to assure standards were met
- Developed, planned and implemented marketing strategies
- Established onsite marketing relationship for the entire school district 162 and CPS
- Created a step-by-step financial advisory plan, self-paced study tools and performance evaluations for agents
- Developed instructional materials and training manuals for new hires to produce $5-$10,000 in monthly profits in their first 30 days.
Sales Manager, Recruiter/Trainer, Benefit Consultant
Harmony Health Plan, Wellcare
10.2003 - 08.2007
- Ranked #1 out of 50 producing benefit consultant first quarter with the company
- Promoted twice within two years of being with the company (BC, Trainer, Sales Manager)
- Successfully hired, managed, and trained over 200 benefit consultants
- Hired, trained, and managed two teams of benefit consultants who broke 75 member enrollment production average record, by producing 100 to 120 monthly member enrollment average
- My teams consistently ranked at the top of the company in member enrollments
- Developed relationships with provider and community organization for daily marketing opportunities for over 60 benefit consultants
- Non-bilingual team produced 1500 enrollees a month
- Bilingual team produced an average range of 120-150 enrollees a month
- Maintained 90% client retention rate due to customized marketing/retention strategy
- Continually monitored activities of health industry competitors to stay competitive
- Improved benefit consultant turnover rate from 50% to 95% within 1 year
- Revised existing training materials and programs based on audit results and questionnaires
- Conducted quarterly training to all staff and monthly spot reviews of selected staff
- Conducted compliance investigations, based on client complaints, patterns and trends
- Conducted compliance training on a needed basis.
Education
B.S. in Developmental Psychology/Human Services -
National-Louis University
06.2001
Skills
- Nonprofit experience
- Community Engagement
- Communications strategies
- Staff Management
- Multicultural Sensitivity
- Client Needs Assessments
- Brand Awareness
- Neighborhood canvassing
- Partnership Development
- Event Coordination
- Outreach marketing
- Strategic field outreach planning
Certification
- Life / Annuities, Kaplan Financial Services, 08/2007, Present
- Series 6/63 FINRA Investments, FINRA, 12/2010, Present
- Health Insurance, Unknown, 09/2014, Present
- Medicare, Unknown, 09/2014, 2021
- AHIP, Unknown, 09/2014, 2021
Awards
- Consistently achieved 120% of AEP targets and produced the highest Managed Care growth in the company with Oak Street Health year over year
- Led region to add 1,731 Managed Care patients, exceeding target by 19% the entire time in role as Director of Managed Care Growth with Oak Street Health
- Consistently added an average of 60 new patients to the providers patient panel on a Monthly basis as Sr. OD
- Number one producer and retainer of Managed Care membership for AEP 2014/2015 with CCAI
- Number one contact and event generator 2014/2015 with CCAI
- Guest speaker at a national financial services and insurance sales conference for over 1000 agents with Primerica Financial Services
- Won two incentive trips a year for maintaining a position in the top 1000 in the country and top 50 in the Midwest with Primerica Financial Services
- Led five agents along with myself to win President's Club awards and trips two consecutive years with Harmony Health Plan
Timeline
Sr. Outreach Director
Oak Street Health
01.2021 - Current
Director of Partnership Management
Oak Street Health
09.2018 - 01.2021
Director of Managed Care Growth
Oak Street Health
06.2016 - 09.2018
Benefit Consultant
Community Care Alliance of Illinois
08.2014 - 06.2016
Regional Vice President
Primerica Financial Services
08.2007 - 08.2014
Sales Manager, Recruiter/Trainer, Benefit Consultant
Harmony Health Plan, Wellcare
10.2003 - 08.2007
B.S. in Developmental Psychology/Human Services -
National-Louis University
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