Summary
Overview
Work History
Education
Skills
Websites
Experience - Call Center
Awards
Other Skills
Certification
Timeline
Generic

Ben Nadler

PRODUCT Manager
Ramat-Gan

Summary

Highly motivated and dedicated professional with strong interpersonal skills and a collaborative, team-oriented mindset. Takes pride in delivering high-quality work and contributing meaningfully to shared goals. Committed to continuous personal and professional development. Currently seeking an opportunity within a growth-focused environment to bring value, build meaningful relationships, and progress into roles of greater responsibility while maintaining a positive and impactful presence within the team.

Overview

8
8
years of professional experience
7
7
years of post-secondary education
1
1
Certification

Work History

Product Manager

Aplica Media
Petah Tikva
07.2022 - Current
  • Led end-to-end development of over 30 mobile applications across iOS, Android, and Unity, ranging from casino games to casino review and comparison platforms, with full ownership of the product lifecycle from concept to launch.
  • Consistently exceeded company KPIs, delivering record growth in 2023 and tripling results in 2024 through strategic execution and high-performing product launches.
  • Defined product strategy, roadmap, and unique value propositions, collaborating with 20+ freelance developers and designers to build engaging, data-informed products aligned with user needs and business objectives.
  • Combined user behavior insights and market research to shape feature direction, increase retention, and improve monetization strategies.
  • Partnered with leading online casinos through affiliate networks to align product offerings with user demand—resulting in record-breaking FTDs in 2023 and a 2x performance increase by mid-2024.
  • Managed and executed the full UI/UX and visual design pipeline: worked closely with UX/UI designers to translate product goals into intuitive interfaces, while also independently designing and producing store visuals—including icons, banners, and screenshots—using Canva and AI tools.
  • Oversaw iterative design improvements through A/B testing and user feedback.
  • Owned the App Store and Google Play product performance lifecycle, including ASO strategy, keyword optimization, creative asset testing, and data-driven iteration.
  • Leveraged tools like Appsflyer, Fox Data, and Mobile Action to track engagement, optimize CPF, and increase acquisition.
  • Proactively adapted to iOS and Android policy and algorithm changes, ensuring app compliance and maintaining high product visibility in competitive markets.

Marketing Project Manager

Media
04.2021 - 07.2022
  • Led end-to-end management of digital marketing projects across multiple platforms, including social media, PPC advertising, affiliate networks (AWIN, ADMITAD), and media buying (ADMAVEN, POPCASH, PROPELLERADS).
  • Built and executed marketing strategies aligned with business goals, coordinating between sales, creative, and social media teams to ensure consistent messaging and performance.
  • Streamlined project management processes for improved efficiency and timely completion of tasks.
  • Oversaw social media operations: managed business clients' accounts, developed brand messaging according to brand guidelines, and launched targeted advertising campaigns on Facebook, Instagram, and YouTube.
  • Developed marketing assets using Canva, built marketing funnels, and initiated collaborations with key opinion leaders and trade partners to expand market reach.
  • Conducted deep analysis of campaign performance using tracking tools (e.g., Business Manager, Tracker), optimizing KPIs such as conversion rate, CTR, and customer acquisition cost.
  • Managed customer relationships through ongoing communication, ensuring alignment between client expectations and project delivery timelines.
  • Organized and executed marketing conferences and live promotional events to enhance brand visibility and drive lead generation efforts.
  • Supervised a social media content team: selected brands for promotion, set content guidelines, and performed quality control to maintain high standards.

Sales Manager and Senior Sales Representative

Kishrey Teufa - Aviation Links Ltd
01.2017 - 01.2021
  • Began as a Sales Representative and quickly promoted to Sales Manager due to outstanding performance and leadership capabilities.
  • Delivered high-level service to private, business, and VIP clients, managing end-to-end vacation and travel sales abroad.
  • Consistently exceeded monthly sales targets in a competitive, high-pressure environment.
  • Managed daily pipeline of new leads and maintained long-term relationships with existing customers, with a focus on VIP account management.
  • Led training and onboarding programs for new sales representatives; provided ongoing professional development and mentorship to sales team members.
  • Organized and facilitated workshops to improve sales techniques across the department.
  • Recognized with the Outstanding Employee Award in 2018 for exceptional sales achievements and leadership.
  • Handled customer relations issues, enabling quick resolution, and client satisfaction.
  • Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.

Education

Product Manager course -

Product Experts
Ramat Gan
02.2025 - 04.2025

BA - Advertising and Marketing Communications

Ono Academic College
Kiryat Ono, TA
10.2019 - 10.2022

Full Matriculation - Music

Blich High School
Ramat Gan
01.2008 - 01.2012

Skills

  • Self-driven project management

  • Proactive team member

  • Collaborative team member

  • Creative problem-solving

  • Consistent in meeting assignment deadlines

  • B2CB2B experience

  • Stakeholder communications

  • CRM software proficiency

Google AdsMeta business manager

  • Market research analyst

  • Canva design proficiency

  • Data analysis- ASO tools(foxdata,apptweek)

  • Proficient in Microsoft Office

Teamwork and collaboration

Experience - Call Center

3.5 years

Awards

Outstanding Employee Award, 2018, Exceptional sales achievements and leadership.

Other Skills

  • Company combat medic, IDF, 2012-2015
  • Partner at Background bar, 2017-2020
  • Partner at In&Out bar, 2021-2022
  • Student Union Representative, 2019-2022

Certification

CPM - Certified Product Manager

Timeline

Product Manager course -

Product Experts
02.2025 - 04.2025

CPM - Certified Product Manager

02-2025

Product Manager

Aplica Media
07.2022 - Current

Marketing Project Manager

Media
04.2021 - 07.2022

BA - Advertising and Marketing Communications

Ono Academic College
10.2019 - 10.2022

Sales Manager and Senior Sales Representative

Kishrey Teufa - Aviation Links Ltd
01.2017 - 01.2021

Full Matriculation - Music

Blich High School
01.2008 - 01.2012

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Ben NadlerPRODUCT Manager