Randy Newcomb
Knoxville
Summary
Accomplished Executive with demonstrated ability to successfully market and advertise vacation destinations. Results-driven Executive Director with over 29 years of leadership experience in the tourism and communication industry.
Proactive business leader known for ability to bring local businesses and organizations together to work toward a common goal.
Detail oriented Executive with the commitment to plan and implement new marketing initiatives and events. Creative Executive with the knowledge and experience to design award-winning advertising and marketing materials and campaigns.
Accomplished Executive Director recognized for leveraging strong team leadership and development to drive forward progress.
Highly organized, detail-oriented leader skilled in directing high-performing teams to develop solutions and solve operational and technical problems. Success implementing systems across multiple operations with superior organizational and communication skills.
Overview
23
23
years of professional experience
Work History
Executive Director
Galesburg Tourism and Visitors Bureau
09.2020 - Current
- Developed and implemented the start of the new tourism bureau in Galesburg, building it from the ground up
- Developed a marketing, advertising and communication plan to entice visitors to Galesburg
- Developed new marketing materials, visitors guide, etc to enhance the brand
- Developed a beneficial working relationship with local and state elected officials
- Worked closely with organizational leadership and board of directors to guide operational strategy.
- Worked closely with the state in tourism, advertising, grant management and legislative issues
- Oversaw financial management, ensuring fiscal responsibility and long-term sustainability for the organization.
- Collaborated with statewide colleagues for the betterment of tourism and travel in Illinois
Executive Director
Kentucky Lake Convention & Visitors Bureau
02.2002 - 12.2019
- Work extensively with state and local officials as an advocate for tourism, most notably as a Legislative Agent discussing legislative issues that are of importance to the tourism industry in the Commonwealth of Kentucky
- Recruited several tournaments and events to Marshall County, including: Association of Great Lakes Outdoor Writers Annual Conference, Southeastern Outdoor Press Association Annual Conference, Wal-Mart FLW Tour, BFL Tour, USA Bassin, National Bass Anglers Association, Professional Kennel Club Nationals and the Hobie Kayak Tournament Series
- Developed an outstanding and productive working relationship with state and local government officials
- Worked to develop a strong relationship with local businesses and attractions to help promote Marshall County and Kentucky Lake as a vacation destination
- Successfully brought together all the government entities in Marshall County and the several local organizations to help “brand” Marshall County as Kentucky Lake, The South’s Great Lake
- Helped to establish Kentucky Lake as one of the most well known fishing destinations in the United States
- Worked closely with organizational leadership and board of directors to guide operational strategy.
- Oversaw financial management, ensuring fiscal responsibility and long-term sustainability for the organization.
Education
Bachelor of Science - Public Relations
Murray State University
Murray, KY01.1991
Skills
- Graphic Design
- Budgeting
- Market Research & Analysis
- Business/Organization Relationships
- Brand Management
- Tourism Trends
- Leadership/Communication skills
- Strategic Planning
- Marketing/Public Relations
- Government Relations
- Event Development
- Advertising/Promotion
- Community engagement
- Program management
- Strategic planning
- Project management
Awards
Illinois Destination Association - Past Board Member
Galesburg Community Art Center - Board Member, Treasurer
Galesburg Downtown Council - Ex Officio Board Member
Downtown Community Partnership of Galesburg - Board Advisor
Kentucky Travel Industry Association - Past Chair & Ex-Officio Member
Kentucky Association of Convention & Visitors Bureaus - Past President
Kentucky’s Western Waterland Regional Tourism - Past President
Kentucky Lake Economic Development Board - Past Chair
Marshall County Arts Commission -2011 Outstanding Citizen Award
Kentucky’s Western Waterland -2007 Director’s Award; 2007,2012 President’s Award &2013 Member of the Year
Kentucky Travel Industry Association -2013 Member of the Year
Kentucky Lake Chamber of Commerce -2016 Citizen of the Year
Timeline
Executive Director
Galesburg Tourism and Visitors Bureau
09.2020 - Current
Executive Director
Kentucky Lake Convention & Visitors Bureau
02.2002 - 12.2019
Bachelor of Science - Public Relations
Murray State University
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