BARRON GIRA

Led national sales efforts specific to CPG sector, while managing direct sales team based in Central Region

• CPG revenue grew exponentially within 2022 due to new relationships and contracts within sector
• Drove new thinking throughout Volta by leading with measurement across variety of 3rd party partners
• Spearheaded internal sales training to elevate sales team’s ability to sell with data & measurement

Appointed to newly created role to lead business development and strategic planning on personalized digital promotions and media for CPG clients

• Skyrocketed sales from $3.0M to $22M over 4 years by spearheading digital marketing efforts across multiple CPG customers through continued client engagement, focusing on repeatable ROI accretive campaigns. President's Club 4x Honoree
• Championed knowledge-sharing amongst sales team through semi-annual learning sessions with guest experts discussing targets for success
• Speaker at National Sales Meeting attended by 200+ sales associates; coach and instructor at monthly new hire training

Led strategic growth plans across key accounts to grow business year over year

• Established positive relationships with CPG businesses ensuring continued opportunities to promote digital branding services
• Exceeded growth goals year-after-year by utilizing data mining tactics to drive upfront brand planning for CPG clients
• Focused on strengthening relationships with Analytics team to tackle improvements for ROI delivery, resulting in repeatable revenue

Oversaw success of high-profile CPG clients through brand engagement and development of long term business relationships

• Forecasted and projected sales figures to ensure annual/quarterly goals were consistently met
• Ignited market share growth with 8x revenue boost by setting digital marketing strategy that helped secure broad audience of senior level clients
• Secured “First Exclusive Multi-Year MSA”, which became standard for contracts across other clients

• Led Business Development team in branding and digital marketing solutions across retailer client base
• Identified and established rapport with industry influencers and strategic partners
• Achieved record-breaking sales of $9.4M at Kellogg’s for 2 consecutive years through securing multiple-year campaigns
• Honored as 4x President’s Club Honoree, in addition to earning “Top 3 Producer” rank and “Best New Idea” award

• Primary point of contact for business relationships with key manufacturing partners
• Developed and executed branding strategies with assigned manufacturers to increase sales, customer base, and market positioning.

• Key contact for strategic level relationships with major retailers across US
• Promoted Catalina’s mission and values across industry to foster ongoing partnerships in market.

Various Roles, within the world of CPG clients, including Store Sales Rep, Broker Manager and National Trade Marketing Manager.