Barbara Wojcicki
Willowbrook
Summary
Visionary technology and business transformation leader with extensive experience in driving digital innovation, strategic business solutions, and operational excellence. Adept at leading cross-functional teams, aligning IT strategy with corporate objectives, and optimizing commercial solutions to maximize business performance. A trusted executive partner skilled in business process reengineering, technology enablement, and data-driven decision-making. ITIL-certified with deep expertise in business intelligence, sales execution, CRM, and enterprise analytics. Bilingual in English and Polish.
Overview
12
12
years of professional experience
Work History
IT Director, Commercial Solutions
Mark Anthony Group
03.2023 - Current
- Developed and executed a five-year IT roadmap aligning commercial technology investments with corporate objectives, enhancing sales performance.
- Lead the CRM transformation initiative, migrating to Salesforce Consumer Goods Cloud, streamlining sales execution, and reducing sales cycle times by 30%.
- Spearheaded a global sales execution platform rollout, integrating Salesforce, SAP, and Trax Image Recognition, enhancing retail execution efficiency by 40%.
- Partnered with the C-suite to implement a data-driven demand planning system, leveraging AI and predictive analytics, increasing forecasting accuracy by 25%.
- Established and led the Commercial Analytics Center of Excellence, driving data governance, self-service analytics adoption, and enterprise-wide transparency.
- Managed $5M IT budget, optimizing cost efficiency and negotiating strategic vendor partnerships that resulted in 10% annual savings.
Senior IT Manager, Front Office Technology
Reynolds Consumer Products
06.2021 - 03.2023
- Defined and executed the Sales & Marketing Technology Roadmap, aligning digital capabilities with strategic priorities
- Developed a scalable BI and analytics framework, enabling advanced reporting and self-service capabilities, leading to a 25% reduction in time spent on sales reporting.
- Partnered with sales and marketing teams to design mobile field sales solutions, increasing field productivity by 20%.
- Established an enterprise-wide Digital Asset Management (DAM) system, driving efficiency in marketing asset utilization
- Spearheaded the implementation of a Product Information Management (PIM) system, integrating SAP and Syndigo for seamless data harmonization
- Advised on ADA compliance strategy for brand websites, ensuring adherence to regulatory standards
Senior Business Intelligence Consultant
TEKsystems (Consulting at ULTA Beauty)
01.2021 - 06.2021
- Led the development of a BI Data Dictionary utilizing Collibra, improving data governance and self-service analytics
- Acted as Reporting Lead for the Digital Store of the Future initiative, defining project scope, timelines, and execution strategy
BI Group Lead, Analytics
ULTA Beauty, Inc.
07.2017 - 02.2019
- Established the BI Center of Excellence (CoE), increasing data transparency and analytics adoption across the enterprise
- Designed and launched Sales and Inventory Performance (SIP) dashboards, enhancing visibility into sales trends and inventory metrics
Group Lead, Analytics & Food Service
Kraft Heinz Company
09.2016 - 07.2017
- Led IT strategy for the Foodservice division, optimizing reporting and go-to-market capabilities via Salesforce and Hadoop
- Designed and implemented a Big Data Governance Framework, improving data quality and decision-making
Senior IT Manager, Sales
Kraft Heinz Company
01.2016 - 09.2016
- Oversaw the re-establishment of Kraft Heinz’s internal retail sales force, leading to a $5M sales lift
- Developed a Post Promotion Analysis Platform, enabling a $5B trade promotion spend to be analyzed efficiently
IS Service Delivery Manager
Kraft Heinz Company
09.2013 - 12.2015
- Managed a $25M SAP Transformation Program (Symphony Sales), optimizing CRM, trade promotion, and BI capabilities
- Created an Idea Generation Funnel, generating $150K in annual cost savings
Education
Business Administration -
Lewis University
Romeoville, ILSkills
- Digital Transformation & Innovation
- Commercial Technology Strategy
- Business Process Optimization
- Executive Stakeholder Engagement
- Enterprise Analytics & Insights
- Salesforce & CRM Solutions
- Integrated Business Planning
- Change Management & Adoption
- IT Governance & Risk Management
- Vendor & Contract Negotiation
Certifications And Technologies
- ITIL Certified | Advanced IT Service Management
- Salesforce & CRM Platforms | Salesforce.com, SAP CRM, Bynder (DAM)
- Big Data & Analytics | Hadoop, Google Cloud Platform, Collibra, Tableau, Power BI
Timeline
IT Director, Commercial Solutions
Mark Anthony Group
03.2023 - Current
Senior IT Manager, Front Office Technology
Reynolds Consumer Products
06.2021 - 03.2023
Senior Business Intelligence Consultant
TEKsystems (Consulting at ULTA Beauty)
01.2021 - 06.2021
BI Group Lead, Analytics
ULTA Beauty, Inc.
07.2017 - 02.2019
Group Lead, Analytics & Food Service
Kraft Heinz Company
09.2016 - 07.2017
Senior IT Manager, Sales
Kraft Heinz Company
01.2016 - 09.2016
IS Service Delivery Manager
Kraft Heinz Company
09.2013 - 12.2015
Business Administration -
Lewis University
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