Summary
Overview
Work History
Education
Skills
LANGUAGES
Training
Timeline
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Barak Kilshtok

Summary

Barak Kilshtok - Digital Marketing Leader | Global PPC Expert Senior Digital Marketing & PPC Manager with 5+ years of experience scaling performance marketing operations across Israel, Europe, and North America. Expert in managing multi-million-dollar ad budgets and optimizing campaigns across Google, Meta, TikTok, LinkedIn, Taboola, and Outbrain. Proven success in driving over ≈10M+ (~$2.7M) net profit within one year, while leading strategy, automation, and cross-team collaboration. Fluent in English, Hebrew, and proficient in Chinese. Seeking to contribute to global growth as a Digital Marketing leader in Europe or the US

Overview

2
2
years of professional experience

Work History

Head of PPC Manager

Benda Magnetic
01.2023 - 2025
  • Established the company’s entire PPC infrastructure from the ground up
  • Generated �10M+ net profit (~$2.7M) in the first year through ROI-driven campaigns
  • Oversaw strategy across Google, Meta, TikTok, LinkedIn Ads
  • Increased ROAS by 45% through advanced targeting and optimization

PPC Campaign Manager

Media Maven
01.2021 - 2023
  • Managed ≈500K+ monthly ad spend (~$135K) across Israel, US & EU markets
  • Clients included Aroma Espresso Bar, Castro Home, Agam Closets, OwnID

SEM / PPC Manager

Bezeq
01.2020 - 12.2021
  • Built Taboola operations from 0 to 130+ clients within 8 months
  • Managed global advertising campaigns on Google, Facebook & Taboola
  • Designed budget structures, QA frameworks, and sales guidelines

Education

PPC Diploma - PPC Campaign Management

New Media College
Tel Aviv, Israel
03.2019

BA - East Asian Studies

Tel Aviv University
Tel Aviv, Israel
01.2016

Skills

  • Facebook Ads
  • Google Ads
  • Google Analytics
  • Hotjar
  • LinkedIn Ads
  • Microsoft Excel
  • Microsoft Power Point
  • PPC
  • Taboola
  • Tag Manager
  • Zapier
  • Gmail
  • Keyword research
  • Campaign optimization
  • Search engine marketing
  • Google analytics

LANGUAGES

Chinese - Intermediate
English - Native
Hebrew - Native
Italian - Intermediate

Training

  • Import & Export
  • Aviv-Jaffa Chamber of Commerce

Timeline

Head of PPC Manager

Benda Magnetic
01.2023 - 2025

PPC Campaign Manager

Media Maven
01.2021 - 2023

SEM / PPC Manager

Bezeq
01.2020 - 12.2021

PPC Diploma - PPC Campaign Management

New Media College

BA - East Asian Studies

Tel Aviv University

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Barak Kilshtok