Bar Harari

Established, managed, and operated dozens of e-commerce brands, leading each from ideation to go-to-market execution.

• Product Life Cycle Management: Led end-to-end management of 50+ products, including ideation, development, market analysis, branding, and GTM strategy across diverse markets.
• Digital Marketing: Managed monthly ad budgets exceeding $100K across PPC, SEO, and Email Marketing channels. Increased ROAS by up to 4.5x through continuous optimization.
• Content Creation: Created high-impact marketing materials, including, including product pages, guides, email flows, and ad creatives, contributing to a 30%-60% increase in conversion rates.
• Community Building: Built and nurtured active online communities of 2,000+ users per brand, using direct engagement and feedback loops to improve products and drive loyalty.

As a CEO, I was responsible for shaping the company’s direction, driving business expansion, and managing all key functions—from product strategy to financial oversight and team leadership.

• Company Process Management: Oversaw end-to-end company operations, crafted long-term vision, and led strategic and tactical planning. Successfully streamlined internal workflows, reducing operational bottlenecks by 30%.
• Project Execution: Led the execution of multiple cross-functional projects, launching over 10 initiatives that directly contributed to business growth and brand visibility.
• Financial Management: Managed company budgets and financial planning, achieving over 40% revenue growth year-over-year through optimized resource allocation and strategic investments.

Leading the end-to-end management of products—from initial concept and validation through development, launch, and post-launch optimization across global markets.

• Market Research: Conducted in-depth market analysis to identify customer needs and track competitor positioning.
• Product Specification: Writing PRDs and translating business needs into technical requirements.
• Roadmap & Metrics: Built strategic product roadmaps, defined KPIs, and established success metrics that guided development and marketing priorities.
• Customer Feedback: Implemented structured feedback loops that increased customer satisfaction scores by 40% and directly informed 15 major product updates.