Bailey Sobjack
Chicago
Summary
Ambitious and enthusiastic Media student at Indiana University, passionate about social media and digital engagement. Skilled in content creation, strategy, and communication, with a strong ability to connect, inspire, and drive audience growth. Eager to apply creativity, strategic thinking, and a Gen Z perspective to develop impactful social media initiatives that elevate brand success.
Overview
2
2
years of professional experience
Work History
Content Creator
Handshake
01.2025 - Current
- Developed relatable content to engage audience members.
- Created engaging video content offering career advice and job application insights for students.
- Researched and shared industry trends to help students navigate the job search process.
- Managed content calendar and coordinated posts to ensure consistent and relevant messaging.
- Edited and produced short-form videos optimizing for platform performance and user engagement. Ex: Capcut, TikTok, etc.
Director of Public Relations
Delta Gamma
12.2023 - 01.2025
- Oversee content creation efforts for the Theta Chapter, showcasing its activities, achievements, and values across Instagram and TikTok platforms
- Develop and execute a comprehensive content strategy to enhance the chapter's online presence and engagement with members and the broader community
- Collaborate with chapter leaders to identify key messaging and storytelling opportunities, ensuring alignment with organizational goals while maintaining our chapter's brand image
- Cultivated strong corporate image and identity with clear branding.
- Oversaw social media presence and aligned posts to include branding and trending ideas.
Social Media Marketing Intern
Brand Innovators
05.2023 - 08.2023
- Participated in content creation and strategy initiatives with a dynamic team based in the Midwest region
- Collaborated to develop and execute comprehensive content plans, driving engagement and brand awareness across multiple platforms, including Instagram, LinkedIn, and Social Pilot
- Produced high-quality visual and written content during events, capturing key moments and generating buzz on social media platforms, resulting in increased engagement and attendee satisfaction
- Coordinated guest arrival process for Brand Innovators events and engaged with executives
- Attended events with Fortune 500 companies including Ulta, Snapchat, McDonald's, HP, United, and many more
- Listened to panels from individuals in the Marketing Industry
- Participated in VIP experiences such as Cubs games, dinners, and brunches with Advertising executives
- Designed and presented social media campaign ideas.
- Conducted daily updates to social media profiles to boost company online presence.
- Edited photos from tentpole events using lightroom
Education
MEDIA SCHOOL - MEDIA ADVERTISING/PUBLIC RELATIONS
Indiana University
Bloomington, IN05-2026
Skills
- Social media expert: TikTok, Instagram, LinkedIn, Twitter/X, Facebook
- Word/Google Drive
- Adobe
- Editing
- Video content creation
- Multitasking and organization
- Audience engagement
- Creative writing
- Trend analysis
Languages
American sign language
Professional Working
Timeline
Content Creator
Handshake
01.2025 - Current
Director of Public Relations
Delta Gamma
12.2023 - 01.2025
Social Media Marketing Intern
Brand Innovators
05.2023 - 08.2023
MEDIA SCHOOL - MEDIA ADVERTISING/PUBLIC RELATIONS
Indiana University
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