Aviya Cassya Asner
Creative Strategist | Design Director | Strategic Communications Specialist
Jerusalem
Summary
Known for transforming complex initiatives into dynamic, high-impact platforms that thrive across media, strategy, and design. Dynamic director who oversees every facet of production with strong project management and decision-making skills. Brings comprehensive knowledge of production writing, planning, and technical operations. Skilled at coordinating production plans and personnel resources to deliver high-quality work under tight deadlines.
View my portfolio & bio: https://aviyacassya.com/b-io
Overview
9
9
years of professional experience
9
9
years of post-secondary education
3
3
Certifications
3
3
Languages
Work History
Summit Director
JNS International Policy Summit
01.2025 - 05.2025
- Spearheaded the conception and execution of JNS’s inaugural policy summit, coordinating high-level strategy, guest relations, media, and production.
- Oversaw all visual and messaging aspects, ensuring alignment with JNS’s global reputation and mission.
Creative & Design Director
Jewish News Syndicate (JNS)
01.2023 - Current
- Transformed JNS’s visual identity and public presence, rebranding all digital and video content—elevating its look, feel, and reach.
- Led design, branding, and marketing initiatives across fundraising, podcasts, merchandise, and media outreach.
- Played a central role in the platform’s growth: YouTube subscriptions surged from 5,000 to nearly 200,000 during tenure.
- Contributed directly to JNS’s professional perception, helping expand donor base and enhance the organization’s long-term value.
Director of Digital Marketing & Design
Jerusalem Press Club (JPC)
01.2020 - 01.2023
- Built JPC’s digital and visual identity from the ground up—turning it into the go-to hub for foreign press in Israel.
- Crafted and executed PR strategies targeting foreign journalists, diplomats, and delegations.
- Produced and led multimedia campaigns that elevated Israel’s nuanced narratives in international discourse.
- Led international media tours and liaised with high-level stakeholders, aligning branding with political and cultural sensitivities.
Project Manager – Cultural Initiatives
The Artists’ Studio
01.2021 - 01.2022
- Coordinated national campaign with leading Israeli artists, commemorating 40 years of art and influence in Israel’s cultural sector.
Social Media Manager (Hebrew Desk)
Times of Israel
01.2018 - 04.2018
- Developed and ran the Times of Israel’s Hebrew-language social media presence, enhancing reach within Israeli audiences.
Social Media Manager
Jerusalem Press Club
01.2018 - 01.2019
- Established and managed JPC’s first social media presence, designing its digital voice and public-facing communications.
Social Media Manager (Commander)
IDF Spokesperson Unit
01.2016 - 01.2018
- Co-founded the IDF’s official website and managed its Hebrew-language social media presence.
- Produced and directed real-time multimedia content during sensitive security operations.
- Trained IDF teams in messaging and media production; lectured at elite IDF Spokesperson’s Course.
- Selected for the IDF Spokesperson Course for Exceptional Soldiers, reflecting excellence in communication and leadership.
- Created the most viral video of the IDF and Israel's 3rd most viral video of 2016 according to the Tzinor's Annual Ranking
Freelance Digital Consultant & Designer
Private & Public Sector
01.2016 - Current
- Delivered full-scope solutions—branding, strategy, social media, and creative production—dramatically enhancing visibility and trust.
- Known for turning undervalued or unfocused initiatives into highly-polished and purpose-driven brands.
Education
Master of Design (M.Des) - Design for Technology Environments
10.2023 - 07.2025
Bachelor of Business Administration (BBA) - Business Administration
10.2019 - 10.2022
Bachelor of Arts - Art History
10.2019 - 10.2022
- GPA: Summa Cum Laude
Ceritified Teacher - English And Art
03.2021 - 07.2022
Certification
IDF Spokesperson Course
Skills
Brand Elevation
Visual Strategy
Strategic Communications
Foreign Relations
Government Media
Jewish Non-Profit Expertise
Social Media Marketing
Project Management
Initiative Building
Multimedia Design
Graphic Design
Platform Expansion
Graphic Design
Motion Design
Video Design
Platform Expansion
Donor Engagement
Timeline
Summit Director - JNS International Policy Summit
01.2025 - 05.2025
Holon Institute of Technology (HIT) - Master of Design (M.Des) , Design for Technology Environments
10.2023 - 07.2025
Creative & Design Director - Jewish News Syndicate (JNS)
01.2023 - Current
Hebrew University in Jerusalem - Ceritified Teacher, English And Art
03.2021 - 07.2022
Project Manager – Cultural Initiatives - The Artists’ Studio
01.2021 - 01.2022
Director of Digital Marketing & Design - Jerusalem Press Club (JPC)
01.2020 - 01.2023
Hebrew University of Jerusalem - Bachelor of Business Administration (BBA), Business Administration
10.2019 - 10.2022
Hebrew University of Jerusalem - Bachelor of Arts, Art History
10.2019 - 10.2022
Social Media Manager (Hebrew Desk) - Times of Israel
01.2018 - 04.2018
Social Media Manager - Jerusalem Press Club
01.2018 - 01.2019
Social Media Manager (Commander) - IDF Spokesperson Unit
01.2016 - 01.2018
Freelance Digital Consultant & Designer - Private & Public Sector
01.2016 - Current