AVIV MEIDAN

• Created landing pages designs, mobile apps and graphic designs for clients
• Designed a complex internal app for a leading telecom client, incorporating deep user research, interviews, usability testing, wireframes and prototyping
• Reduced overall project timelines by effectively prioritizing tasks and managing resources efficiently

Startup - Web & Mobile Social Network

• Spearheaded UI/UX and brand design for mobile and web platforms from scratch, establishing and maintaining a scalable design system
• Led end-to-end design process including user research, interviews, wireframes, and usability testing, aligning product decisions with user needs
• Designed and maintained a flexible design system for both mobile and web platforms, ensuring consistency across 30+ components
• Created detailed UX documentation, developer assets, interactive prototypes, improving team alignment and reducing revision cycles
• Collaborated closely with founders and developers, presented and promoted ideas while advocating for user-centered approach across the team

Media & Web Portals

• Maintained and optimized the company's primary website, resulting in faster load times and better engagement based on analytics.
• Designed a new web portal, improving navigation and reducing bounce rate by ~15-20%, based on trends in comparable platforms
• Directed brand design and created cohesive visual assets for online and print use at international conventions

Startup - SaaS & eCommerce Tools

• Redesigned and maintained the platform and marketing website, improving consistency
• Produced marketing and social media visuals aligned with rebranding efforts, contributing to increased product visibility
• Managed multiple design projects simultaneously, ensuring timely delivery within budget constraints.