Summary
Overview
Work History
Education
Skills
Professional Events
Military Experience
Volunteer Experience
Timeline
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AVIEL SHTRIK

Senior Product Manager
Tel-Aviv

Summary

Senior Product Manager. I thrive in environments of growth and controlled chaos, and enjoy taking B2B products from Zero to One! Hiker, photographer and a decent cook.

Overview

10
10
years of professional experience
2
2
Languages

Work History

Product Alignment Manager

monday.com
02.2022 - Current
  • Expanding my SaaS product expertise by getting closer to, learning from and impacting a top Sales organisation
  • Prioritising product-related requests resulting in a $20M ARR increase through data-driven decision-making
  • Validating core problems with customers, ensuring alignment with their needs and contributing to a 15% reduction in churn
  • Strengthening client relationships, leading to a 20% increase in customer satisfaction
  • Improving feedback loops, providing meaningful data to product teams, resulting in a reduction in time-to-market for new features.

Senior Product Manager

VMware Tanzu
08.2019 - 02.2022
  • Collaborating cross-functionally (R&D, Sales, Marketing etc) to build 'Services Control Plane' which helps IT teams at Fortune 500 enterprises to offer, manage and consume Kubernetes based services in their Cloud environments
  • Leading the development, UI/UX and the go-to-market of 'Service Instance Manager', engaging with 53 key customers and securing 17 of them within 6 months of launch
  • Designing and executing impactful product vision, strategy and roadmaps, contributing to a 25% increase in revenue from strategic initiatives
  • Implementing Agile practices to improve the engineering team health, shorten feedback loops and achieve valuable goals in a short time.

Freelance Product Manager

Blenheim Chalcot / LendInvest
10.2017 - 08.2019
  • Redesigning LendInvest's website to be focused on top customer needs, increasing the acquisition rate by 37%
  • Merging 5 websites to create a consistent user experience and save £1,000's/month
  • Analysing the user journey and improving critical touch-points - increasing the number of monthly inbound leads, for example
  • Scoping out the onboarding experience of Dynamo, a new online mortgage product
  • Leading research, discovery and market analysis that impacted MVP related decisions
  • Conducted 10 face-to-face and 15 guerrilla interviews, while engaging team members in the process
  • A year after the launch, Dynamo was acquired by 'The Buy to Let Business'.

Product Manager

Receipt Bank (now Dext)
07.2016 - 10.2017
  • Increasing mobile app daily average usage by 30%, contributing to a 22% increase in engagement with the main platform
  • Improving app ranking from 3.9 to 4.9 reflecting a significant enhancement in user experience
  • Shipping a smart web app banner that resulted in 1500 clients who started to use the apps in the first month
  • Launching an SMS feature that allows accountants to quickly invite clients to the app - followed by more than 50% of the new clients submitting receipts, in the first month.

Product Manager

SBTech
05.2015 - 04.2016
  • Leading the B2C mobile products - apps/mWeb
  • Increasing monthly mobile activity by 54%
  • Increasing conversion rates by searching and tackling crucial drops in the customer journey.

Mobile CRM Manager

Ladbrokes
10.2013 - 05.2015
  • Initiating and leading the development of the first Ladbrokes Casino iOS app then executed a GTM strategy
  • Growing the monthly mobile activity to 55%, from 40% and the daily turnover from £2.2M to £3M (~40%)
  • Building and implementing CRM B2C mobile strategies looking after £3M of daily turnover.

Education

BI Systems Development -

Ness College

B.A. Business Management - undefined

Ben-Gurion University of the Negev

Skills

Product Management

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Professional Events

ProductTank | World's largest product management meetup Curating an event - "From startup to scale-up" - attended

by 400 professionals: http://bit.ly/feb19pt

Mobile Growth Community | A global community of 24k product experts

Participating as a panelist in a professional product event: https://goo.gl/Cw2cev

Military Experience

Staff Sergeant, Israel Defense Forces, Tel-Aviv, 2002

Volunteer Experience

Marketing Business Consultant, Nova Project, 2009, 2010

Timeline

Product Alignment Manager

monday.com
02.2022 - Current

Senior Product Manager

VMware Tanzu
08.2019 - 02.2022

Freelance Product Manager

Blenheim Chalcot / LendInvest
10.2017 - 08.2019

Product Manager

Receipt Bank (now Dext)
07.2016 - 10.2017

Product Manager

SBTech
05.2015 - 04.2016

Mobile CRM Manager

Ladbrokes
10.2013 - 05.2015

BI Systems Development -

Ness College

B.A. Business Management - undefined

Ben-Gurion University of the Negev

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AVIEL SHTRIKSenior Product Manager