Black belt in IKM
Avi Ben Tora
Director of Global Residential Marketing
Beer Yaakov
Summary
Dynamic marketing leader with 10+ years of experience building and executing global B2B and B2C marketing strategies in the high-tech and renewable energy sectors. Proven track record of launching impactful campaigns, leading cross-functional teams, and driving brand growth across international markets. Known for a hands-on, data-driven approach, with a passion for storytelling, innovation, and delivering measurable results.
Overview
13
13
years of professional experience
6
6
years of post-secondary education
2
2
Languages
Work History
Director of Global Residential Marketing
SolarEdge Technologies
01.2025 - Current
- Lead the global marketing strategy for the residential segment, aligning regional and HQ efforts for consistent brand positioning and performance.
- Spearheaded major product launches, including the next-gen SolarEdge Home platform and S650 Optimizer.
- Developed global social media and employee advocacy programs to increase engagement and visibility.
- Partner with regional leaders across NA, EMEA, and APAC to support localized growth strategies.
- Increased residential market awareness through tailored content and global campaigns.
- Delivered a strategic nurture plan improving installer engagement and system owner retention.
Director of Marketing – Israel & India
SolarEdge Technologies
01.2019 - 01.2024
- Built and scaled the SolarEdge B2C model (“SolarEdge360”) in Israel and laid the foundation in India.
- Launched ABM campaigns that boosted B2B lead quality and pipeline velocity.
- Managed cross-functional teams and led large-scale employer branding and GTM initiatives.
- Positioned Israel as a global model for B2C success.
- Increased India brand awareness through a lean, targeted approach with measurable results.
Marketing Manager
Zap Group
01.2017 - 01.2019
- Rebuilt brand positioning and launched a new website for one of Israel's largest B2B2C platforms.
- Drove 12% sales growth and a 150% rise in customer reviews by integrating new tech and data partners.
Co-Founder & Director of Product Marketing
Snoopi App (Startup)
01.2014 - 01.2016
- Co-founded a pet e-commerce app, scaled to 40,000 users, and secured Seed & Series A funding.
- Managed product development, UX/UI, and all marketing strategies.
- Built the customer service operation and implemented CRM systems.
Digital Marketing Manager
Strauss Water
01.2012 - 01.2014
- Led digital campaigns, CRM strategy, and social media initiatives across product lines.
Education
B.A. - Psychology & Economics
Open University of Israel
01.2008 - 01.2014
Skills
Honors And Interests
- Outstanding Achievement – Israel Police Force
- Black Belt – IKM
- Practitioner – Muay Thai & Kung Fu
Accomplishments
National Excellence Award - IPF
Interests
Pratice Muay Thai
Timeline
Director of Global Residential Marketing
SolarEdge Technologies
01.2025 - Current
Director of Marketing – Israel & India
SolarEdge Technologies
01.2019 - 01.2024
Marketing Manager
Zap Group
01.2017 - 01.2019
Co-Founder & Director of Product Marketing
Snoopi App (Startup)
01.2014 - 01.2016
Digital Marketing Manager
Strauss Water
01.2012 - 01.2014
B.A. - Psychology & Economics
Open University of Israel
01.2008 - 01.2014
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