Overview
Work History
Education
Skills
Timeline
Generic
Atara Braun

Atara Braun

Brand Copywriter
Israel

Overview

12
12
years of professional experience

Work History

Brand Copywriter

Awesome, a Deloitte Company
Tel Aviv
01.2022 - Current
  • Translate brand tone of voice into clear and concise copy
  • Integrate brand strategy into witty and practical brand slogans
  • Create clear and concise brand value propositions, pitches & manifestos
  • Adapt to alternating product brands and synthesize complex details

Senior Growth Marketing Manager

BLEND
Tel Aviv
01.2020 - 07.2021
  • Plan B2B budget & strategy, analyze data to identify opportunities for improvement
  • Optimize marketing funnel and significantly improved lead and MQL conversion rates
  • Drive meetings with Sales, prepare assets and written communications
  • Manage digital campagins on LinkedIn, FB, Google & Youtube

B2B Marketing & Content Writer

Consultant
01.2016 - 01.2020
  • Craft conversion-friendly web copy
  • Ghostwrite thought-leadership pieces for leading publications
  • Create case studies, white papers & press release
  • Manage client email marketing startegy & communications
  • Clients included Nice, Natural Intelligence, GeoEdge, North First Ventures, PeerSpot and Baloota Apps

Email Marketing Manager

MyHeritage
OhrYehuda, Israel
01.2014 - 06.2015
  • Develop, implement, and execute promotional email campaigns
  • Write & localize monthly newsletter content targeting 6M+ users worldwide
  • Analyze and optimize email performance to improve global user engagement

Content Manager

Babylon -Ohr Yehuda
01.2012 - 01.2013
  • Write copy for all digital marketing channels: website, email, press releases & Google Ads
  • Analyze & optimize digital performance using Google Analytics

SEO Team Lead Webfore

Ramat Gan
01.2008 - 01.2011
  • Manage SEO content & strategy for the company's 21 consumer websites in 7 languages
  • Oversaw a team of in-house & freelance writers, editors, translators, & link builders

Education

BA - Skills, Political Science and European History

Bar Ilan University

Skills

English mother tongue, Hebrew full proficiencyProficient inSalesforce, WordPress, Wix, Oktopost, Brand24 Autopilot, ActiveTrail, MailChimp, Unbounce, Zapier, SemRush, Monday, Google Trends, Google Ads and Google Analytics

Timeline

Brand Copywriter

Awesome, a Deloitte Company
01.2022 - Current

Senior Growth Marketing Manager

BLEND
01.2020 - 07.2021

B2B Marketing & Content Writer

Consultant
01.2016 - 01.2020

Email Marketing Manager

MyHeritage
01.2014 - 06.2015

Content Manager

Babylon -Ohr Yehuda
01.2012 - 01.2013

SEO Team Lead Webfore

Ramat Gan
01.2008 - 01.2011

BA - Skills, Political Science and European History

Bar Ilan University
Atara BraunBrand Copywriter