Asi Marcus
Petaẖ Tiqwa
Summary
Experienced Information Systems Director with a proven track record in leading strategic IT initiatives, implementing financial and corporate applications, and driving digital transformation. Demonstrated expertise in managing large-scale projects for global organizations, optimizing IT ecosystems, and delivering tangible business value. Skilled in fostering innovation, leading cross-functional teams, and aligning technology with overarching business objectives.
Overview
19
19
years of professional experience
Work History
Head of Financial & Corporate Applications
SodaStream
04.2022 - Current
- Define and execute the strategic IT roadmap to align with corporate goals
- Optimize existing IT systems and implement innovative technologies to enhance operational efficiency and business performance
- Lead the development, deployment, and lifecycle management of financial, HR, procurement, and core business applications
- Oversee financial reporting, data & BI, and corporate applications teams, fostering a high-performance culture
- Manage IT budgets and drive strategic investments in technology to support business growth and innovation
- Worked effectively in fast-paced environments.
VP of Financial Solutions
Yael Software Group
01.2019 - 03.2022
- Provided strategic consulting and led end-to-end implementation of financial IT solutions, including budgeting, AI-driven forecasting, and pricing models
- Managed a global team of 25 developers, overseeing task allocation, project timelines, and professional development
- Led business development efforts, collaborating with key stakeholders to expand service offerings and drive client success
Head of Information Systems Implementation
Clalbit Systems (Clal Insurance IT Division)
01.2015 - 01.2019
- Led end-to-end IT projects, including budgeting systems, actuarial reporting, and ROI analysis, while managing steering committees
- Established an internal BI and OLAP implementation team, providing training and support to 300+ end users
IT Project Manager & Financial Systems Consultant
Biconix Ltd.
01.2012 - 01.2015
- Developed BI solutions, ETL processes, and dynamic reporting for leading financial institutions, construction firms, and industrial organizations
Finance Department Manager (Controller)
Partner Communications
01.2009 - 01.2012
- Prepared and analyzed quarterly and annual financial statements under IFRS, managing a team of accountants
Manager
Baker Tilly CPA
01.2006 - 01.2009
- Conducted audits and financial statement preparation for publicly traded companies, overseeing professional teams and ensuring compliance
Education
VBA Programming Course -
John Bryce
01.2018
SQL Server Course -
John Bryce
01.2017
Project Management Certification -
Target College
01.2016
B.A. - Business Administration, Major in Accounting
The College of Management Academic Studies
01.2006
Skills
- IT Strategy & Digital Transformation
- Financial & Enterprise Applications
- Business Intelligence & Data Analytics
- Budget Planning & Financial Forecasting
- Team Leadership & Development
- Process Optimization & Automation
- Vendor & Stakeholder Management
- Risk Management & Compliance
Languages
Hebrew
English
Military Service
Tank Commander, Armored Corps, Graduated with honors from the Commander’s Course
Technology And Tools
Oracle EBS, Cognos TM1, Controller, Oracle Hyperion, Jedox, Tagetik, Readsoft (OCR), QlikView, QlikSense, Power BI, Business Objects, Snowflake, Oracle HCM, Concur (T&E), ComBtas, Blossom, UIpath (RPA), Rivery, ADF, SharePoint, Hilan, FreshService, ServiceNow, Jira, MS Project, Office 365
Timeline
Head of Financial & Corporate Applications
SodaStream
04.2022 - Current
VP of Financial Solutions
Yael Software Group
01.2019 - 03.2022
Head of Information Systems Implementation
Clalbit Systems (Clal Insurance IT Division)
01.2015 - 01.2019
IT Project Manager & Financial Systems Consultant
Biconix Ltd.
01.2012 - 01.2015
Finance Department Manager (Controller)
Partner Communications
01.2009 - 01.2012
Manager
Baker Tilly CPA
01.2006 - 01.2009
SQL Server Course -
John Bryce
Project Management Certification -
Target College
B.A. - Business Administration, Major in Accounting
The College of Management Academic Studies
VBA Programming Course -
John Bryce
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