Aron Schoenfeld
Marketing Manager
Modiin Ilit
Summary
Senior Marketing Leader - Growth, Content and Partnerships. I build data-led content and partner-enabled GTM programs that scale acquisition and retention. Key results: +50% YoY organic traffic, +500% lead generation, +176% social engagement. Experienced leading cross-functional teams and global initiatives across US/UK/DE, with hands-on expertise in AI search optimization, SEO, and marketing automation.
Professional in content marketing with track record of driving impactful campaigns and strategies. Adept at leveraging SEO, social media, and analytics to optimize content performance. Strong focus on collaboration and adaptability, ensuring team goals are met and exceeded. Known for creativity, strategic thinking, and reliability in dynamic environments.
Overview
5
5
years of professional experience
2
2
Languages
Work History
Content Marketing Manager
Movinglife
01.2024 - Current
- Owned global content strategy (US, UK, Germany), growing organic traffic by 50% and adding 5,400+ new social followers within one year in the US market
- Developed and executed comprehensive content marketing strategy including AI visibility optimization, ensuring discoverability across AI-powered search platforms and traditional SEO channels
- Created and managed global marketing assets including website content, landing pages, blogs, newsletters, print and digital advertisements, and video scripts for audiences in the US, UK, Germany, and Israel
- Created long-term content roadmap aligned with product milestones and strategic objectives, prioritizing AI search optimization (ChatGPT, Perplexity, Gemini), traditional SEO, and video script development
- Increased social media engagement by 176% and impressions by 10M+ (123% growth) through strategic content across Instagram and Facebook channels
- Built email automations and A/B testing programs for newsletters and lead nurturing campaigns, improving open rates and converting customer testimonials into sales enablement materials
- Led a team of 2 and coordinated cross-functionally with sales, product, and international distribution teams to align marketing materials with customer feedback and market needs
- Designed and produced print and digital advertising campaigns for trade publications, social media, and partner channels, managing creative direction from concept through execution
- Developed global brand strategy to be implemented in local offices and for our partners/resellers in 65+ countries globally
- Continuously evolved the brand’s messaging, tone, and design across platforms to reflect the needs of those living with mobility challenges and their caregivers
Founder
Smiles for the Kids
10.2023 - 02.2026
- Founded and led marketing for a charitable organization, defining brand strategy, visual identity, and all communications to drive donor engagement and organizational growth
- Defined and executed social media strategy across Facebook, LinkedIn, Instagram, and YouTube, raising US$1.5M from donors across 10 countries
- Developed website from scratch and launched newsletter content strategy, creating SEO-optimized web copy and email campaigns that grew subscriber base and donor retention
- Managed partnerships with multiple organizations to create events and volunteer opportunities, while securing corporate sponsorships through strategic outreach
- Continuously raise the profile of the organization and its mission through expert PR and interview management
- End-to-end manage high-profile nationwide events, from sourcing and coordinating vendors to partnering with end users to identify needs, raising capital/funding, and executing all logistics required for a smooth delivery
- Created and facilitated 25K+ volunteer opportunities by leveraging social media and building community links in areas with a high-volume of potential volunteers
- Delivered a 100+ week cooking program to provide meals for families and soldiers, while enabling packaging of platters, candy bags, and toys
Director of Global Marketing
LetsTok.com
10.2022 - 02.2023
- Translated market insights into high-impact marketing, branding, and communications strategies that delivered a 500% increase in leads and tripled daily traffic within just 1-month
- Captured the voice and vision of both investors and senior management to inform the development and implementation of a Go-to-Market strategy and deck
- Delivered high-quality, on-brand sales materials, branding and how-to videos, video content, blog, and thought leadership content to drive awareness and loyalty
- Scaled the company’s new website by creating, launching, and tracking an SEO strategy; configured Salesforce sales flows and marketing automations with A/B testing
- Cultivated the social media and content strategy around increased engagement, network size, and LinkedIn growth
- Present the company deck to partners and investors to positively steer decision-making
- Rolled out an innovative lead generation strategy that grew from 10 leads per month to 125+ within just 4-months via a holistic 360 strategy focused on retargeting, SEO, and improved site listing
- Led collaborations with the sales team to develop strategies to improve the efficiency with which leads were progressed through the sales funnel to secure deal flow
Director of Marketing
Moburst
01.2021 - 10.2022
- Transformed organization’s marketing, branding, and communications strategies by analyzing 2 years’ of spend to eliminate waste (low ROI), optimizing successful campaigns, and re-allocating budgets to improve performance
- Scaled brand awareness while simultaneously generating brand equity by creating and disseminating thought leadership material, including company branded videos and case studies
- Crafted award submission/case study videos that garnered awards and won clients on the company’s site
- Controlled all assets and resources across 360 marketing cycles to maximize impact and streamline use
- Served as the creative vision behind a major rebrand of the website, to align with the organization’s overarching vision and image, increasing site visits and leads by 50%
- Revolutionized the lead generation process to realize 200% growth within 5-months
- Secured the #1 spot on Clutch, The Manifest, G2 and other leading review sites for Mobile App Agencies based on reviews, company data, and awards
- Updated knowledge of the trends and forces shaping the industry to maintain the brand’s competitive advantage
- Secured the placement of multiple articles to promote the company’s brand image
- Garnered a record number of nominations and awards in recognition of Moburst’s exceptional work (18 Telly Awards, 12 Effective Digital Marketing Award shortlists, 2 Drum Award shortlists
Education
MBA - Business
Zicklin School of Business
New York, NY2010
BA - Accounting and Business
Queens College
Flushing, New York2002
Skills
Growth Marketing
Demand Generation
GTM Strategy
Performance Marketing
Brand Development
Strategic content planning
SEO best practices
Social media administration
Web content management
Brand messaging
Email Newsletters
Social media
Content management
Content creation
Social media strategy
Social media marketing
Additional Information
Member of the Global Marketing Academy (G-CMO Forum)
Timeline
Content Marketing Manager
Movinglife
01.2024 - Current
Founder
Smiles for the Kids
10.2023 - 02.2026
Director of Global Marketing
LetsTok.com
10.2022 - 02.2023
Director of Marketing
Moburst
01.2021 - 10.2022
MBA - Business
Zicklin School of Business
BA - Accounting and Business
Queens College
Tools And Technologies
- HubSpot
- Mailchimp
- WordPress
- Ubersuggest (SEO)
- Agorapulse
- Statusbrew
- Canva
- Google Analytics