Summary
Overview
Work History
Education
Interests
Timeline
Generic

Ari Chernoff

Media Relations
Tel Aviv

Summary

Ari Chernoff is a communications associate specializing in media coverage and strategy, with over 6 years of PR experience in the crypto and blockchain space, working with companies like Chainlink Labs, Anchorage, Blockchain.com, MyEtherWallet, and ShapeShift. He's experienced in consistently securing coverage at mainstream publications and trade publications alike, working with legal teams on messaging, and helping executives to cultivate their personal brands to amplify a company's voice.

Overview

8
8
years of professional experience
4
4
years of post-secondary education

Work History

Communications Associate

Chainlink Labs
06.2021 - Current
  • Doubled and sustained Chainlink's secured media placements in crypto trades like CoinDesk, Blockworks, and The Block, as well as mainstream media outlets like The Banker by The Financial Times, Forbes, and other notable outlets.
  • Led and successfully executed communications planning, strategy, and execution around major Chainlink announcements with companies like ANZ Bank, 21 Shares, Circle, and dozens of other organizations.
  • Coordinated and rolled out dozens of on the ground live broadcast interviews with Nasdaq TradeTalks at Chainlink's annual SmartCon event, bringing in and prepping experts from industries like blockchain, finance, telecommunications, and transportation.

Masa Ulpan Language Participant

Masa
01.2021 - 06.2021
  • Studied Hebrew language full-time in Masa's Kibbutz Ulpan Program, and participated in work activities as well as cultural initiatives.

Senior Account Executive

Ditto PR
06.2020 - 12.2020
  • Consistently secured coverage at top tier publications including Forbes, Business Insider, USA Today, and Bloomberg.
  • Wrote op-eds for clients, one that was placed at a top tier HR trade, and another at a major cryptocurrency publication.
  • Led client media training, ghost wrote for executives, and led client calls.

Media Relations Manager

ShapeShift
02.2020 - 05.2020
  • Led and coordinated media pitching for ShapeShift’s acquisition of Portis, receiving international coverage from Forbes, Bloomberg, and Globes.
  • Amplified the reach of the company through the executive team, by securing interviews, ghost writing, and providing media training.

Marketing & PR Coordinator

ShapeShift
08.2018 - 02.2020
  • Spearheaded ShapeShift’s PR strategy for the launch of the new ShapeShift Platform, receiving coverage from top cryptocurrency publications like CoinDesk and CoinTelegraph.
  • Secured interviews for ShapeShift’s CEO with Bloomberg TV, Cheddar TV, Yahoo Finance, Crypto Beadles, and Epicenter TV.
  • Created and managed ShapeShift’s social media influencer relations, building out the company's influencer program from scratch.

Marketing Assistant

ShapeShift
11.2017 - 08.2018
  • Worked directly with ShapeShift’s CMO, creating marketing campaigns around partnerships with companies like NEO, Bitcoin.com, and BitPay across the US and Europe.

Marketing Apprentice

Downtown Denver Partnership Inc.
08.2017 - 10.2017
  • Generated the Denver Startup Week weekly email delivered to over 30,000 subscribers.
  • Optimized management systems for Denver Startup Week to improve volunteer retention.

Marketing Intern

Downtown Denver Partnership Inc.
05.2017 - 08.2017
  • Established and maintained relationships between Denver Startup Week and local universities.
  • Produced marketing content in the form of blog posts and written recaps to support entrepreneurial events at the Commons on Champa, a co-working space in Downtown Denver.

Marketing Assistant

Dezan Shira And Associates
09.2016 - 12.2016
  • Created China specific web content for China Briefing, a business intelligence platform.
  • Spearheaded Dezan Shira’s North China Monthly Newsletter to over 2,000 subscribers.

Education

Bachelor of Science - Hospitality Administration And Management

Temple University
Philadelphia, PA
09.2012 - 03.2017

Interests

Geopolitics, writing fiction and poetry, climbing, running, camping, and cooking

Timeline

Communications Associate

Chainlink Labs
06.2021 - Current

Masa Ulpan Language Participant

Masa
01.2021 - 06.2021

Senior Account Executive

Ditto PR
06.2020 - 12.2020

Media Relations Manager

ShapeShift
02.2020 - 05.2020

Marketing & PR Coordinator

ShapeShift
08.2018 - 02.2020

Marketing Assistant

ShapeShift
11.2017 - 08.2018

Marketing Apprentice

Downtown Denver Partnership Inc.
08.2017 - 10.2017

Marketing Intern

Downtown Denver Partnership Inc.
05.2017 - 08.2017

Marketing Assistant

Dezan Shira And Associates
09.2016 - 12.2016

Bachelor of Science - Hospitality Administration And Management

Temple University
09.2012 - 03.2017

Similar Profiles

CREATE PROFILE
Ari ChernoffMedia Relations