ANTHONY COLÓN
La Grange Park
Summary
Dynamic marketing professional with a proven track record at OurFamilyWizard, driving a 30% increase in international clientele through innovative campaigns and localization strategies. Skilled in digital marketing and content creation, I excel in project management and collaboration, consistently delivering impactful results and enhancing brand visibility across diverse markets.
Overview
5
5
years of professional experience
Work History
International Marketing Specialist
OurFamilyWizard
Minneapolis
02.2024 - 06.2025
- Developed and executed international marketing campaigns, enhancing global brand awareness and increasing clientele by 30% in international markets.
- Analyzed consumer trends across multiple countries to craft effective product positioning strategies.
- Created localization strategies tailored to regional cultural nuances and customer preferences.
- Monitored competitors' activities to identify improvement opportunities for products and services.
- Conducted market research to uncover new opportunities in international markets.
- Generated content for website, press releases, and webinars, resulting in over 300 qualified leads.
- Collaborated with internal teams to ensure successful execution of global marketing initiatives.
- Facilitated meetings to communicate marketing plans and articulate future business objectives.
Marketing Coordinator
BUNDLAR
01.2020 - 01.2023
- Assisted personnel with day-to-day marketing tasks and coordinating activities.
- Attended meetings and worked collaboratively with cross-functional teams to brainstorm new ideas.
- Researched and developed creative content for websites to promote brands in market.
- Wrote, proofed, and edited marketing content in accordance with established brand guidelines.
- Managed and executed posting on all social media accounts, leading to an increase of over 800 new followers across 4 platforms.
- Managed and executed research, planning, and submission on 12 targeted prospects such as email campaigns and targeted ads, resulting in hundreds of organic qualified leads.
- Assisted with development of lead generation plans with events which led to 5 awards, over 400 qualified leads, and 10 new clients.
- Negotiated with several vendors to obtain most cost-effective pricing for product distribution, saving BUNDLAR over $10,000 in total.
Education
Bachelor of Arts - Public Relations, Advertising, & Applied Communication
Loyola University of Chicago
Chicago, IL12.2020
Skills
- Microsoft Office Suite
- HubSpot and LinkedIn Sales Navigator
- Drupal and WordPress
- Adobe Creative Suite
- Digital marketing strategies
- Content creation and writing
- Social media management
- Project management and event planning
- Localization strategies
Timeline
International Marketing Specialist
OurFamilyWizard
02.2024 - 06.2025
Marketing Coordinator
BUNDLAR
01.2020 - 01.2023
Bachelor of Arts - Public Relations, Advertising, & Applied Communication
Loyola University of Chicago
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