Anne Zimmermann
Arlington Heights
Summary
Accomplished and strategic Director with extensive experience in developing and executing business strategies that drive revenue growth and market expansion. Proven ability to lead cross-functional teams, optimize pricing strategies, and manage budgets to maximize profitability. Adept at analyzing market trends, identifying opportunities, and implementing data-driven strategies to enhance product adoption and customer engagement. Skilled at influencing stakeholders at all levels and driving alignment between business objectives and operational execution. A decisive, emotionally intelligent leader with a strong track record of spearheading complex projects, mitigating risks, and ensuring customer satisfaction through strategic decision-making and innovative solutions. Strategic in marketing field with knack for completing projects efficiently and productively. Possess specialized skills in market analysis, digital advertising campaigns, and brand management. Excel in communication, teamwork, and adaptability, ensuring seamless integration of innovative strategies for business growth.
Overview
25
25
years of professional experience
1
1
Certification
Work History
Director, Industrial Flow Cytometry
Sysmex America, Inc.
Lincolnshire
03.2025 - Current
- Spearheaded the development and execution of a long-term growth strategy to increase revenue and expand market share in industrial flow cytometry
- Defined and implemented business priorities, aligning department goals with corporate strategy to drive innovation and profitability
- Managed and optimized the department's budget, making high-level financial decisions to ensure resource allocation supports strategic goals
- Led strategic investments, ensuring sustainable growth and market expansion through targeted initiatives
- Directed sales and business development efforts, positioning Sysmex's industrial flow cytometry solutions in key markets, including agriculture, aquaculture, wine, and beer industries
- Developed pricing strategies and sales approaches, leading to increased adoption of Sysmex’s flow cytometers and reagents
- Led a small, high-performing team of direct reports and shared services to execute strategic objectives, aligning teams to support business goals
- Collaborated with sales, applications, service, and marketing teams to drive market penetration and product adoption
- Oversaw the development of marketing materials and content strategies, driving awareness and engagement across channels
- Led customer-facing initiatives, including webinars and industry events, to strengthen Sysmex’s position in the industrial flow cytometry space
Sr. Product Manager
Sysmex America, Inc.
Lincolnshire
01.2023 - Current
- Lead team for industrial microbiology and flow cytometry product lines
- Manage sales, applications, service, and distributors across various industries for industrial applications
- Spearhead design and development of innovative products, ensuring alignment with market needs and regulatory standards
- Conduct market research and competitive analysis to identify trends and opportunities, enhancing market share and profitability
External Marketing Communications Manager
Sysmex America, Inc.
Lincolnshire
01.2019 - 01.2023
- Managed external marketing communications, NPIP marketing, and product launch strategies
- Translated product marketing objectives into clearly defined strategies and implemented them across various channels
- Conducted market research and developed strategies to maximize product adoption and customer acquisition
- Evaluated marketing campaigns and optimized resource allocation to improve ROI
Managing Editor
Marketing Projects, Inc.
Barrington
01.2014 - 01.2019
- Managed editorial process for publications in preK-16 education sector, leading a team of 10 on-site and remote employees
- Oversaw budget, layout, production, and design of digital and print content
- Developed and implemented editorial strategies, ensuring consistency across digital and print materials
- Executed marketing strategies, including email campaigns, newsletters, and social media promotions
Foreign Language Tutor
Tutor Doctor
London
01.2011 - 12.2013
Freelance Editor
01.2007 - 12.2013
News Editor
Solar Media
01.2012 - 12.2012
Deputy Editor
Diamond Media Group
01.2012 - 12.2012
Editorial Assistant
RTL Television
Cologne
01.2000 - 12.2001
Education
Master of Arts - Medieval English Literatures
University of York
York, UK01.2010
Master of Arts - English Language and Literature (Minor in Dutch)
Universität zu Köln
Cologne, Germany01.2009
Skills
- Strategic planning and market analysis
- Budget management
- Customer engagement and relationship building
- Team leadership and cross-functional collaboration
- Data-driven decision making
- Brand and project management
- Stakeholder communication
- Advertising campaign development
- Performance evaluation and analytical thinking
- CMS platforms and website design
- SharePoint and SAP proficiency
- Canva and social media strategy expertise
- Google properties and AI tools utilization
Websites
Certifications And Memberships
- Certified Group Fitness Instructor | AFAA
- Red Cross CPR/AED Adult and Infant
- SIIA CODiE Award Judge (2015 – 2021)
- National Shellfisheries Association
- World Aquaculture Society
- American Society of Brewing Chemists
Affiliations
SIIA CODiE Award Judge, Illinois (2015 – 2022)
Certification
Group Fitness Instructor, Illinois (2015 – Present)
Certifications – AFFA | Les Mills BODYCOMBAT | BODYPUMP | LES MILLS GRIT Series | SPRINT | Core | CPR
Languages
German
Native/ Bilingual
Dutch
Professional
Accomplishments
- Winner of the 2019 SIIA CODiE Award for Best Source for Library, Reference, or Education Resource
References
References available upon request.
Timeline
Director, Industrial Flow Cytometry
Sysmex America, Inc.
03.2025 - Current
Sr. Product Manager
Sysmex America, Inc.
01.2023 - Current
External Marketing Communications Manager
Sysmex America, Inc.
01.2019 - 01.2023
Managing Editor
Marketing Projects, Inc.
01.2014 - 01.2019
News Editor
Solar Media
01.2012 - 12.2012
Deputy Editor
Diamond Media Group
01.2012 - 12.2012
Foreign Language Tutor
Tutor Doctor
01.2011 - 12.2013
Freelance Editor
01.2007 - 12.2013
Editorial Assistant
RTL Television
01.2000 - 12.2001
Master of Arts - Medieval English Literatures
University of York
Master of Arts - English Language and Literature (Minor in Dutch)
Universität zu Köln
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