Self-motivator, team player, data-driven, numbers lover, analytical thinker, curious explorer, action seeker, quick learner, pastry master, and Yoga enthusiast Looking for a position with the ability to make an impact and lots to do
Anna Lvov
PPC Marketing Specialist
Summary
PPC Specialist with 8+ years of experience managing large-scale budgets across eCommerce, SaaS, iGaming, and betting verticals. Skilled in campaign strategy, performance optimization, and team leadership, with proven success improving marketing KPIs in competitive global markets
Overview
11
11
years of professional experience
3
3
Languages
Work History
CSM
AdScale
01.2024 - 01.2026
- Managing and leading a portfolio of 70 e-commerce clients with overall advertising budget of $250K across Google and Meta Ads
- Building, monitoring, and optimizing client campaigns to maximize ROAS, improve website conversion rate and build newsletter automations to achieve revenue goals
- Being the main point of contact between clients and internal teams, ensuring seamless communication, timely campaign delivery, and measurable results.
- CSM for SaaS company
PPC Campaign Manager
Vcita (WiseStamp)
01.2021 - 01.2022
- Create, analyze, and optimize large-scale (200K) B2C and B2B campaigns in Google Ads, and Bing Ads to maximize revenue and meet targets.
- Developed and tested ad copy, keywords, landing pages, continuously improving user funnels on website and driving higher conversions.
- Cross-team collaboration with SEO, design, BI, product, sales, and content teams for the purpose of improving campaigns’ performance.
Brand Leader - Finish Market
Webpals Group
12.2020 - 11.2021
- Optimized digital presence through SEO best practices, website optimization, social media management, driving higher online traffic and conversions.
- Built strong relationships with key stakeholders such as SEO, sales, product, developers, designers and effectively communicating brand vision, strategy, and goals to to ensure alignment and results
- Launched new products for the website by leading end-to-end branding initiatives from concept to execution such as new elements, pages, content and redesign
- Conducted thorough market research to identify consumer trends and preferences, informing product development and design decisions.
PPC Team Lead
Webpals Group
01.2018 - 01.2020
- Managing a team of 7 campaign managers and leading them to success by implementing goals, campaign strategies, developing business and creative thinking
- Successfully managed team's budgets and allocated resources to maximize productivity and profitability.
- Coached team members in techniques necessary to complete job tasks.
- Collaborated with business, design, product departments to streamline workflows and achieve business goals collectively.
- Exploring the market for new opportunities and ideas to improve quality and performance of the campaigns
PPC Campaign Manager
Webpals Group
01.2015 - 01.2018
- Managed multilingual paid search campaigns with monthly budgets exceeding $100K for leading iGaming and sports betting brands
- Executed and scaled campaigns on Google Ads, Bing Ads, and App Store platforms, achieving and exceeding performance KPIs.
- Designed and tested high-performing landing pages, improving conversion rates through A/B testing and data-driven insights.
- Consistently improved ROAS, CTR, and CPC by leveraging advanced optimization strategies and performance analysis
Education
BA - Economics and Management, specialization in marketing
The Open University of Israel
01-2014
Skills
Advertising & Analytics: Google Ads, Bing Ads, Meta Ads Google Analytics, Google Tag
BI & Reporting: Power BI, Looker, Excel, Google Sheets
Creatives: Figma, Canva
Research: Similarweb, Semsush, AppsFlyer, Google Trends
Interests
Timeline
CSM
AdScale
01.2024 - 01.2026
PPC Campaign Manager
Vcita (WiseStamp)
01.2021 - 01.2022
Brand Leader - Finish Market
Webpals Group
12.2020 - 11.2021
PPC Team Lead
Webpals Group
01.2018 - 01.2020
PPC Campaign Manager
Webpals Group
01.2015 - 01.2018
BA - Economics and Management, specialization in marketing
The Open University of Israel
CONTACT
- PHONE: 054-6540905
- EMAIL: alvova@gmail.com
- LINKEDIN: Anna Lvov