Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Anna Fronberry

Chicago

Summary

Results-driven Head of Marketing with a strong track record in launching and growing brands, optimizing pricing strategies, and driving sales across multiple channels. Skilled in leading cross-functional teams, negotiating key partnerships, and executing impactful B2B and D2C marketing campaigns. Proven ability to mentor teams, manage global product launches, and deliver measurable business results.

Overview

11
11
years of professional experience

Work History

Head of Marketing

DM Merchandising
Elmhurst
04.2022 - 05.2025
  • Built the marketing department from the ground up, establishing all processes and growing a team of 4 within two years.
  • Launched 5 DTC brands, leading all marketing efforts including social, email, web, and paid campaigns.
  • Grew social media presence across 5 brands to 75K+ followers and drove average paid social ROAS of $12.25.
  • Created email campaigns with 40%+ open rates and 15%+ CTR for both B2B and D2C audiences.
  • Led B2B tradeshow marketing and campaign strategy, significantly increasing sales through integrated messaging and social efforts.
  • Developed upgraded sales presentations with enhanced visuals and messaging, improving client engagement.
  • Managed influencer and affiliate programs to drive awareness and customer acquisition.

Associate Brand Manager

PPI Beauty
Chicago
08.2019 - 04.2022
  • Owns all retailer- and customer-facing brand touchpoints.
  • Analyzes sales data and manages assortments to maximize sales and margin across channels.
  • Leads trend-driven product innovation with product development for exclusive and national launches.
  • Partners with sales to drive global distribution growth through strategic account presentations.
  • Oversees packaging copy, photography, and artwork to ensure brand consistency.

Global Associate Buyer

Claire's
Hoffman Estates
04.2016 - 08.2019
  • Managed department to achieve global sales, IMU, and open-to-buy goals, optimizing assortments and receipt flow to drive top-line performance.
  • Identified and led the global launch of new brand opportunities, including Doug the Pug, and negotiated DTR contracts covering royalties, marketing, and product terms.
  • Collaborated with factories in China on cost, quality, and delivery, and with PR/social teams to execute brand launches and in-store campaigns.
  • Mentored and developed two assistants, building their skills in merchandising, buying, and business analysis.

Omnichannel Assistant Buyer

Macy's
New York
08.2014 - 04.2016
  • Managed the pricing team to ensure accurate pricing strategies that maximized sales.
  • Contributed to the creation and refinement of advertisements to enhance product appeal and drive customer engagement.
  • Led weekly reporting and business recaps, providing insights on performance trends to support team decision-making.
  • Partnered with vendors on assortment planning and negotiated cost and accrual agreements.

Education

Bachelor of Science - Retailing

University of Wisconsin, Madison
Madison, WI
05-2014

Skills

  • Digital marketing
  • Social media paid and organic
  • Email marketing
  • Data analysis
  • Campaign management
  • Brand development
  • Assortment Building
  • Creative Problem Solving
  • Process Improvement
  • Project Management

Accomplishments

2018 Wonder Woman Award (Rising Star) Nominee

Women in Toys, Licensing & Entertainment (WIT) Association

Timeline

Head of Marketing

DM Merchandising
04.2022 - 05.2025

Associate Brand Manager

PPI Beauty
08.2019 - 04.2022

Global Associate Buyer

Claire's
04.2016 - 08.2019

Omnichannel Assistant Buyer

Macy's
08.2014 - 04.2016

Bachelor of Science - Retailing

University of Wisconsin, Madison

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Anna Fronberry