Angelica Allen
Chicago
Summary
Data-driven marketing professional with a strong focus on customer retention and growth. Known for exceeding revenue targets through strategic account management, leveraging performance data to identify opportunities, and optimizing customer engagement across eCommerce and SaaS environments.
Overview
11
11
years of professional experience
Work History
Merchant Success Account Manager
ShipBob Inc.
Chicago
04.2024 - Current
- Led strategic account management for high-value eCommerce merchants, aligning fulfillment solutions with customer experience and growth strategies to enhance overall satisfaction.
- Conduct quarterly business reviews (QBRs), leveraging performance data and customer insights to identify opportunities for revenue expansion and marketing optimization.
- Analyzed customer behavior trends to inform retention and upsell strategies, contributing to lifecycle engagement initiatives.
- Partnered cross-functionally with operations, product, and support teams to enhance service performance and elevate client satisfaction.
Account Executive
ShipBob Inc.
Chicago
10.2021 - 04.2024
- Consistently exceeded revenue targets, earning President’s Club recognition in 2022 and 2023.
- Developed and managed a robust sales pipeline, achieving top conversion rates and consistently meeting quotas.
- Acquired new business through consultative, value-based sales strategies addressing customer needs and supporting long-term growth.
Business Development Manager
ShipBob Inc.
Chicago
01.2020 - 10.2021
- Built and scaled inbound sales infrastructure, improving lead conversion and supporting demand generation initiatives.
- Generated over $3M in monthly pipeline and led team performance to 102% of annual revenue targets.
- Developed sales playbooks and training programs to drive consistency and performance across the team.
Business Development Manager
Groupon
Chicago
10.2014 - 08.2016
- Developed and executed targeted marketing campaigns for restaurant partners to drive customer acquisition and retention.
- Optimized campaign performance through pricing strategy, audience targeting, and promotional planning.
- Consulted with partners on marketing strategies to increase visibility, engagement, and repeat business.
Education
Bachelor of Arts -
Jackson State University
Skills
- Marketing Strategy
- Customer Insights
- Retention & Lifecycle Marketing
- Campaign Optimization
- Salesforce CRM
- Customer Experience
- Growth Marketing
- Data Analysis
Timeline
Merchant Success Account Manager
ShipBob Inc.
04.2024 - Current
Account Executive
ShipBob Inc.
10.2021 - 04.2024
Business Development Manager
ShipBob Inc.
01.2020 - 10.2021
Business Development Manager
Groupon
10.2014 - 08.2016
Bachelor of Arts -
Jackson State University