Anastasiya Smarhun

• Maintained and updated the company website to ensure content accuracy, optimize user experience, and uphold compliance standards.
• Planned and executed integrated marketing campaigns across multiple digital channels.
• Monitored campaign performance and expenses, prepared analytical reports in Excel, and shared actionable insights to support budgeting and strategic planning.
• Developed content for social media, blogs, advertisements, and email marketing across Instagram and Facebook.
• Managed and optimized Google Ads campaigns to increase brand visibility and improve performance outcomes.
• Designed and produced digital advertising assets aligned with brand guidelines.
• Engaged with customers to collect feedback and support retention and relationship-building initiatives.
• Conducted research on market trends, competitors, and customer behavior to support marketing strategy development.
• Cultivated and managed influencer partnerships, overseeing outreach, collaboration, and post-campaign follow-up.
• Researched, communicated, and negotiated with international factories to secure more competitive production pricing.
• Partnered with designers to ensure the product development process remained on schedule and aligned with brand standards.

• Managed end-to-end product uploads across all sales channels, writing compelling product descriptions and elevating the brand’s digital presentation through polished, on-brand content.
• Led stock photo shoots, including model photography and post-production editing using Lightroom and Photoshop to enhance brand visuals.
• Designed and produced fashion mailers, newsletters, and digital marketing content to drive customer engagement and sales growth.
• Oversaw updates to company platforms and resources, ensuring seamless access to accurate information for staff and clients.
• Managed inventory levels through data analysis, ensuring accurate stock availability across all platforms.
• Created engaging blog and website content with SEO best practices to boost visibility and reach.
• Contributed to marketing strategies by creating high-impact digital content and supporting campaign execution to maximize brand visibility.

• Delivered marketing support, communications, and project coordination for startups and growing brands across the automotive, lifestyle, and modern workspace sectors.
• Supported trade shows and industry events, coordinating schedules, vendors, booth setup, product presentations, client engagement, and post-event follow-ups to strengthen lead generation.
• Assisted with event and project budgeting by tracking expenses, monitoring burn rates, and preparing recap reports to ensure alignment with client budgets.
• Contributed to creative development by designing communication materials, generating campaign concepts, and supporting content production for websites, presentations, and marketing initiatives.
• Managed small-scale marketing and design projects end-to-end, ensuring timely delivery, high-quality execution, and alignment with client expectations.
• Edited and proofread communication materials to maintain clarity, consistency, and adherence to brand voice.
• Developed digital assets using Adobe Creative Cloud and Canva, including branded graphics, promotional materials, and social media content.
• Executed email marketing campaigns using Klaviyo and Mailchimp, including list segmentation, campaign setup, automated flows, and performance reporting.

Selected Clients: KraftGeek, Custom Corporate Shirts

• Organized and managed multiple calendars, prioritizing high-level meetings, coordinating schedules, and ensuring timely communication across teams.
• Edited and formatted key documents, reports, and presentations to maintain accuracy, clarity, and brand consistency.
• Scheduled and coordinated appointments, meetings, and events, supporting the smooth flow of daily operations and executive initiatives.
• Handled internal and external communications to streamline workflow and enhance team productivity.

• Planned, implemented, and managed logistics operations with a focus on cost efficiency, budget control, and timely execution.
• Analyzed shipment data to identify bottlenecks, implementing targeted solutions that reduced operational delays and improved service reliability.
• Maintained accurate documentation of all logistics processes, including shipping records, customs paperwork, invoices, and delivery reports.

• Communicated with clients to assess mortgage prospects, calculated interest rates, and guided them through financial requirements.
• Collected and verified client bank statements, prepared invoices, and liaised with banks, realtors, and insurance providers (MetLife, Allianz, Generali, Kooperativa, etc.) to secure financing solutions.
• Prepared and proofread mortgage and insurance documents, scheduled client meetings, and supported contract signings (mortgage, investment, insurance agreements).
• Executed client risk assessments to evaluate financial profiles and support mortgage approval processes.
• Assisted with end-to-end mortgage processing, ensuring accuracy, compliance, and client satisfaction throughout the transaction cycle.
• Maintained precise financial documentation and reports to support budgeting, compliance, and executive decision-making.

• Supported film production for Volkswagen Group by coordinating on-set logistics, managing schedules, and assisting with daily operations to ensure smooth execution under tight deadlines.
• Organized schedules, managed travel coordination, and communicated with international representatives, crew, and talent.
• Assisted in preparing and managing production materials, supporting accuracy and consistency in documentation.
• Proofread and maintained shoot-related documents to ensure alignment across teams.
• Contributed to problem-solving during filming, helping streamline workflows and maintain production timelines.

• Collected, verified, and processed sensitive client data in compliance with GDPR regulations, ensuring accuracy, confidentiality, and proper documentation.
• Managed vault operations and financial records, including secure tracking, reconciliation, and documentation of transactions.
• Provided administrative support by scheduling appointments, maintaining calendars, and coordinating internal communications across departments.
• Monitored office supplies, managed expenses, and assisted with invoice processing to support smooth daily operations.
• Assisted with client services and internal requests, ensuring professional communication and timely resolution of needs.
• Proofread and maintained records to support compliance and reduce audit risks.

• Assisted in preparing marketing newsletters and client communication materials to support brand engagement.
• Organized client records and tracked expenses to ensure accurate reporting and seamless service.
• Coordinated jewelry repairs and maintenance by managing shipments to the main office and monitoring turnaround times.
• Maintained accurate inventory documentation to support product availability and client service.
• Provided client-facing support by responding to product inquiries, managing service requests, and ensuring a high standard of customer care.

• Provided personalized styling consultations, helping clients create unique looks aligned with current fashion trends and individual preferences.
• Assisted in preparing marketing campaigns and promotional materials to support seasonal product launches.
• Developed and curated lookbooks to showcase collections, inspiring customer engagement and driving sales.
• Researched emerging fashion trends and market insights to support both styling services and campaign strategies.
• Collaborated with the marketing team on visual merchandising and event coordination to enhance brand presentation.