Summary
Overview
Work History
Education
Websites
Timeline
Hi, I’m

AMIR LEVI

Tel Aviv

Summary

Strategic Product Director with 11 years of experience driving product-market strategy and implementing innovative products for niche markets. Creative planner skilled in product, marketing, and impact assessment. Proven leader in full product lifecycle management, from conception to launch, with efficiency and speed.

Overview

13
years of professional experience

Work History

Navan (SaaS, Enterprise)

Director of Product Management
04.2023 - Current

Job overview

  • Crafted thorough product strategy and roadmaps, aligning business objectives with market demands.
  • Develop and analyze metrics to gauge product success
  • Led Product Managers and cross-functional teams to effectively build and launch new products in competitive markets.
  • Boosted product market share through innovative marketing strategies.
  • Enhanced customer satisfaction ratings by refining product features using user feedback and data analysis.

Achievements

  • Increased MRR by 300%
  • Increased user engagement by 235%
  • Increased revenue per company by 170%

CHEQ (Cyber Security, SaaS, B2B)

Director of Product Management
01.2022 - 03.2023

Job overview

  • Build a Product Growth group from the ground up, including a supported tech stack.
  • Own and massively improve user activation, churn and retention across the company.
  • Led cross-functional teams to successfully launch new products in competitive markets.
  • Execute various A/B tests and improvements throughout the product.

Achievements

  • Increased product activation rate by over 15%
  • Reduced churn by 18%
  • Increased new product adoption by 70%
  • Increased yearly plans by 43%

AdScale (SaaS, E-commerce, B2B)

CMO and Product Growth
04.2019 - 01.2022

Job overview

  • Revise all marketing aspects, including messaging, user journey, KPIs, and design.
  • Implement Mixpanel for measuring and building user journeys on a product level.
  • Global demand gen and partnerships.
  • Conceptualize enhanced product features for use in marketing strategies.
  • Review new opportunities to drive business strategy.
  • Prioritize product roadmap to achieve marketing goals.

Achievements

  • Increased ARR by 23% through new marketing channels
  • Significantly increased user activation rate by 16%

CrazyLister (B2B, SaaS, Start-up, E-commerce)

VP Marketing and Product Growth
07.2015 - 02.2019

Job overview

  • Established CrazyLister's entire product and marketing strategy.
  • Conducted customer research and user need analysis.
  • Identified, negotiated, formed and managed key strategic partnerships.

Achievements

  • Increased the company's revenue from $108K ARR to $2M ARR.
  • Formed strategic relations with key companies (eBay, Wish, Banggood, and more).


Somoto Ltd (TASE: SMTO, Ad-tech)

User Acquisition Team Lead
07.2013 - 06.2015

Job overview

  • Developed media-buy strategies to meet ROI goals.
  • Worked directly with R&D to create new ad products.
  • Increased campaign profits by more than 200% and user base by 1,000%.
  • Developed new marketing channels and ad technologies to include a fraud detection system.

TicketShaker (B2C, E-commerce, Start-up)

Head of Online Marketing
04.2011 - 06.2013

Job overview

  • Instituted Ticketshaker's entire growth and marketing strategy.
  • Built and optimized the primary user journey.

Achievements

  • Increased revenue from $30K to $5M in 6 months.

Education

College of Management Academic Studies

Bachelor of Arts from Business Management

University Overview

Timeline

Director of Product Management
Navan (SaaS, Enterprise)
04.2023 - Current
Director of Product Management
CHEQ (Cyber Security, SaaS, B2B)
01.2022 - 03.2023
CMO and Product Growth
AdScale (SaaS, E-commerce, B2B)
04.2019 - 01.2022
VP Marketing and Product Growth
CrazyLister (B2B, SaaS, Start-up, E-commerce)
07.2015 - 02.2019
User Acquisition Team Lead
Somoto Ltd (TASE: SMTO, Ad-tech)
07.2013 - 06.2015
Head of Online Marketing
TicketShaker (B2C, E-commerce, Start-up)
04.2011 - 06.2013
College of Management Academic Studies
Bachelor of Arts from Business Management
AMIR LEVI