Amanda Hyland
Chicago
Summary
Strategic content leader with over 15 years of experience in creating impactful marketing and thought leadership content for financial services and professional services sectors. Demonstrated success in leading content strategy governance and cross-functional initiatives that enhance brand visibility and drive business growth. Proficient in utilizing AI tools such as ChatGPT, Claude, Jasper, Gemini, and Writer to improve content quality and efficiency. Established collaborator with executive leadership, skilled in simplifying complex concepts into engaging, audience-centric messaging.
Overview
13
13
years of professional experience
Work History
Senior Content Development Manager
Aprio, LLP
Chicago
09.2025 - Current
- Lead content strategy and execution across 10+ industry segments, including Manufacturing & Distribution, Restaurants, Franchise, Hospitality, Technology, Nonprofit, Private Client, Wealth Management, Government Contracting, and Real Estate
- Promoted to Senior Content Development Manager in recognition of leadership, strategic impact, and cross-functional contributions
- Partner with executive leadership to develop content strategies, editorial calendars, and messaging frameworks aligned with firm growth initiatives
- Manage and mentor a team of content professionals and freelance writers, overseeing workflow, quality, and strategic alignment
- Developed and implemented a firm-wide content governance process, improving consistency, scalability, and collaboration across departments
- Created AI usage policies and guidelines for internal training and external communications, positioning AI as a strategic enabler of content quality
- Collaborate with digital marketing teams to develop SEO briefs and optimize content for organic search performance
- Produce and oversee high-volume content development (articles, case studies, campaigns, and collateral), balancing strategic direction with hands-on execution
Content Development Manager
Aprio, LLP
Chicago
01.2021 - 09.2025
- Developed engaging, SEO-optimized content for multiple digital platforms and publications, including Aprio's Insights page and gated whitepapers
- Interviewed executives and subject matter experts and conducted thorough research to ensure accuracy and relevance of information
- Collaborated with Design, Digital, and Corporate Communications teams to align content with brand messaging
- Edited and proofread articles to maintain high editorial standards and alignment with AP Style
- Implemented feedback from stakeholders to refine content strategies effectively
- Brainstormed, researched and contributed content ideas that appealed to target audience
Director of Communications
Beyond AUM
Chicago
01.2019 - 01.2021
- Managed a portfolio of up to 25 clients, developing and executing integrated content strategies across social media, email, and digital platforms
- Built and standardized a scalable content marketing program, contributing to significant client growth during tenure
- Partnered directly with financial advisors and firm leadership to shape brand voice, messaging, and audience engagement strategies
- Implemented project management workflows using Wrike, improving team efficiency and on-time delivery
- Led public relations initiatives, including book launches and targeted media campaigns
Content Manager
Wipfli LLP
Chicago
01.2018 - 01.2019
- Led content marketing and editorial initiatives for the national accounting and consulting firm
- Developed and implemented an organization-wide editorial style guide and training program
- Managed website relaunch and supported brand consistency across digital channels
- Collaborated with cross-functional teams to grow SEO presence and enhance content performance
- Supported marketing operations through content creation, editing, and campaign execution
Content Marketing Specialist
Wipfli LLP
Chicago
04.2017 - 01.2018
- Created blog posts, articles, and newsletters to drive high-net-worth audience interaction
- Optimized content for SEO to improve search engine rankings and visibility, in collaboration with Digital team
- Analyzed performance metrics to refine content strategies and approaches, and hosted quarterly firm-wide presentations to bring stakeholders up to speed on successes and areas for improvement
- Managed social media channels to enhance brand visibility and engagement
- Trained junior team members on best practices in content marketing techniques
- Managed multiple editorial calendars and deadlines simultaneously
- Generated email newsletters and other automated communication sequences
- Edited copy for grammar, punctuation, clarity and accuracy
- Helped lead the integration of our marketing team during an acquisition
Marketing Copyeditor
Wipfli LLP
Chicago
09.2014 - 04.2017
- Edited client-facing documents, thought leadership articles, white papers, and reports for clarity and consistency across multiple platforms
- Worked hand-in-hand with the Chief Investment Officer and the President of the firm's wealth management practice to draft client letters and reports
- Coordinated feedback sessions with stakeholders to address editorial concerns effectively
- Developed original articles, blogs, and social media posts on diverse financial topics, including financial planning, investment management, estate planning, succession planning, and more
- Conducted interviews with subject matter experts to gather insights for articles
- Implemented feedback from peers to improve overall writing quality and effectiveness
- Generated ideas for new stories or topics to write about, in addition to maintaining and updating monthly editorial calendars for multiple client segments
- Collaborated closely with individuals to ghostwrite articles on various topics for external publications, including Forbes, Inc. Magazine, and Accounting Today
Marketing Associate
George Street Photo & Video
Chicago
04.2013 - 09.2014
- Developed and executed content marketing strategies across digital and social platforms
- Contributed written and visual content to industry publications and blogs
- Collaborated with the Design and Sales teams to develop marketing campaigns to promote photography and video services
- Collaborated with the Design team to develop written and visual content for social media platforms
- Conducted market research to identify trends in the photography industry and modify content plans accordingly
- Managed email marketing efforts to engage potential clients effectively
- Organized promotional events and trade shows to showcase company offerings
- Maintained relationships with vendors and partners for marketing initiatives
Education
Bachelor of Arts - English Literature, Communication
University of Illinois At Urbana-Champaign
Champaign, IL05-2012
Skills
- Content Strategy & Planning
- Editorial Leadership
- SEO & Organic Growth (Conductor)
- Content Governance
- Executive Communications
- Project Management (Wrike, ClickUp, Asana)
- Marketing Platform Management (HubSpot, Mailchimp)
- AP Style
- Chicago Manual of Style
- Microsoft Office
- Adobe Creative Suite
- AI-assisted Content Development & Innovation (ChatGPT, Claude, Jasper)
- AI Governance Policies
- AI Training Frameworks
- Ethical AI Usage
Timeline
Senior Content Development Manager
Aprio, LLP
09.2025 - Current
Content Development Manager
Aprio, LLP
01.2021 - 09.2025
Director of Communications
Beyond AUM
01.2019 - 01.2021
Content Manager
Wipfli LLP
01.2018 - 01.2019
Content Marketing Specialist
Wipfli LLP
04.2017 - 01.2018
Marketing Copyeditor
Wipfli LLP
09.2014 - 04.2017
Marketing Associate
George Street Photo & Video
04.2013 - 09.2014
Bachelor of Arts - English Literature, Communication
University of Illinois At Urbana-Champaign