Amanda Cagle
Naperville
Summary
Dynamic marketing professional with a proven track record in developing comprehensive marketing and content strategies across B2B and B2C sectors, employee engagement, human resources, and international relations. Expertise in driving digital content operations that enhance engagement through strategic planning, SEO optimization, and compelling storytelling. A strong advocate for collaboration and adaptability, consistently delivering results while embracing change and new challenges. Committed to fostering high-performing teams and achieving organizational goals through innovative content creation and analytical insights.
Overview
16
16
years of professional experience
Work History
Director of Content
American Medical Association (AMA)
06.2025 - Current
- Developed and implemented content strategies to enhance brand visibility across multiple platforms.
- Led cross-functional teams in creating engaging content that aligns with marketing goals.
- Analyzed audience insights to refine content delivery and improve engagement rates.
- Established editorial calendars to ensure timely publication of high-quality content.
- Built a team of eight content and marketing professionals across marketing, communications, paid media, copywriting, copyediting, podcast production, graphic design, data analysis and project management.
Senior Manager of Content
American Medical Association (AMA)
07.2022 - 06.2025
- Successfully hire, train and onboard a talented team of five direct reports and maintain strong relationships with external vendors including physician experts.
- Doubled the STEPS Forward Program reach in the first year reaching over 2.5M physicians, c-suite executives and care teams.
- Lead content strategy, development and production to drive audience growth and engagement goals for the AMA’s Professional Satisfaction & Practice Sustainability (PS2) business unit.
- Manage a team of content and design experts for all aspects of the brand including copywriting/copyediting, graphic design, podcasts, video, web/UI/UX and paid media to support and integrated content and channel growth strategy.
- Exceeded physician impact and engagement metrics two years in a row.
Senior Manager: MR Solutions Marketing
GE HealthCare
08.2021 - 06.2022
- Promoted within the first six months of joining the company.
- Recipient of two Collaboration and a Leads with Transparency impact awards.
- Invited by the CMO to join the CEO’s roundtable discussion with a select group of marketing leaders to discuss challenges and opportunities for the business.
- Served as imaging marketing team lead and was responsible for onboarding, training and coaching team members.
- Contributed to over $2B return on marketing investment for the business.
- Served as segment manager for a Marketing Development Leadership participant and provided leadership and mentorship opportunities.
- Successfully launched three new products in the US and Canada region.
Senior Manager: Content Operations
RSNA
03.2010 - 08.2021
- Successfully hired, trained and onboarded a talented team of three direct reports and provided ongoing support, coaching, and leadership guidance to ensure high-quality work and a collaborative, fun environment.
- Established content strategy, operations, and governance for the entire marketing and communications division.
- Facilitated a week-long content strategy workshop for a large cross-functional team to build out processes, gain internal consensus, and adoption.
- Developed a robust employee communications strategy to enhance communication and employee engagement throughout the organization.
- Established an employee intranet and created an editorial calendar including a weekly newsletter, blog, and employee spotlight to drive engagement and information sharing to more than 200 employees.
- Coached a direct report who was struggling to improve essential writing skills from needs improvement to satisfactory performance by the next review period.
- Led content marketing operations and strategy, which included all content for web, print, email, and social media marketing, and ensured all content adhered to RSNA brand voice, tone, and style.
- Managed a team of three content creators, several freelance writers, and oversaw all marketing projects from ideation to distribution.
Marketing Manager: Strategy Team
RSNA
01.2018 - 08.2019
- Managed and evaluated strategic marketing and communications solutions to support organizational goals.
- Managed the development, implementation, and execution of fully integrated marketing plans for four major business units to grow the organization.
Manager: International Affairs
RSNA
10.2015 - 01.2018
- Developed strategy for international outreach programs and activities to bring education to underserved areas of the world.
- Fostered relationships across the globe.
Senior Manager: HR Communications
RSNA
07.2014 - 10.2015
- Set strategic direction, developed, and executed employee communications program.
Senior Manager: Communications
RSNA
07.2013 - 07.2014
- Developed strategy for employee communications program.
- Created story content for the organization’s magazine that was distributed to 54,000+ members across the globe.
- Led and developed a team of three direct reports.
- Worked with senior leadership on development and deployment of sensitive employee communications.
Manager: Communications
RSNA
09.2011 - 07.2013
- Served as employee communication strategist, content manager and web editor of the employee Intranet.
- Developed and edited editorial content for member communications.
Public Information & Communications Assistant
RSNA
03.2010 - 08.2011
- Established employee Intranet and was promoted to a newly created role leading employee communications strategy and engagement for the organization.
Education
Master of Business - International Marketing and HR Management concentration
Lewis University
Bachelor of Arts - Public Relations
Illinois State University
Skills
- Proficient in Microsoft Office, Adobe Creative Suite, and Google Apps
- Team leadership including cross functional teams
- Marketing and content strategy
- Educational content development for Continuing Medical Education (CME)
- Data analysis and decision making
- Coaching and mentoring
Websites
Timeline
Director of Content
American Medical Association (AMA)
06.2025 - Current
Senior Manager of Content
American Medical Association (AMA)
07.2022 - 06.2025
Senior Manager: MR Solutions Marketing
GE HealthCare
08.2021 - 06.2022
Marketing Manager: Strategy Team
RSNA
01.2018 - 08.2019
Manager: International Affairs
RSNA
10.2015 - 01.2018
Senior Manager: HR Communications
RSNA
07.2014 - 10.2015
Senior Manager: Communications
RSNA
07.2013 - 07.2014
Manager: Communications
RSNA
09.2011 - 07.2013
Senior Manager: Content Operations
RSNA
03.2010 - 08.2021
Public Information & Communications Assistant
RSNA
03.2010 - 08.2011
Bachelor of Arts - Public Relations
Illinois State University
Master of Business - International Marketing and HR Management concentration
Lewis University
VOLUNTEERING AND INVOLVEMENT
- American Cancer Society (ACS) Portrait of Hope – 2025
- 200-Hour Yoga Alliance Certified Instructor Yoga By Degrees – 2019
- Co-Chair, RSNA Community – Service Committee – 2015 – 2021
- Volunteer Mentor 360 Youth Services – 2015 – 2016