Alyssa Golez
Bloomington,IL
Summary
Developed strong foundation in marketing within dynamic, fast-paced environment, emphasizing adaptability and quick learning. Demonstrated expertise in campaign management and data-driven decision-making, ensuring impactful marketing solutions. Seeking to transition into new field, bringing versatile skill set to drive success in diverse roles.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Marketing Associate
C.T. Gabbert Remodeling & Construction
05.2025 - Current
- Increased brand awareness through Facebook ads, achieving 33K views and 19K reach.
- Engaged over 17,000 local homeowners with strategic outreach and direct queries.
- Developed content strategy, producing photos and videos to enhance brand engagement.
- Created viral social media content, including a YouTube short with 139K views.
- Coordinated blog content and email newsletters to support marketing growth initiatives.
Social Media Marketing Intern
Peoria Area Chamber of Commerce
03.2023 - Current
- Enhanced brand visibility by increasing Facebook reach by 143%.
- Drove 53.8% more content interactions through innovative content strategies.
- Achieved 51.6% increase in impressions using data-driven insights for optimization.
- Analyzed campaign performance with Google Analytics and Meta Insights for improved ROI.
- Created engaging social media content to strengthen brand presence.
Social Media and Video Creator
CHM Bible Theater
06.2024 - 10.2024
- Enhanced brand visibility by producing 7 high-impact video projects in 3 months.
- Informed creative direction by conducting thorough market research and analysis.
- Streamlined project efficiency by organizing a comprehensive digital asset library.
- Developed engaging video content for promotional campaigns and outreach initiatives.
Content Creator
Dare Humanity
10.2023 - 01.2024
- Designed and executed social media campaigns to support Dare Humanity’s nonprofit mission and community initiatives.
- Developed visual content, videos, and written messaging to increase community engagement.
- Worked directly with organizational leadership to ensure campaigns aligned with fundraising.
- Applied analytics to track performance and refine content for maximum reach and impact.
Education
Bachelor of Science - Social Media Marketing, Minor in Management & Leadership
Bradley University
Skills
- Content Strategy & Development: Campaigns across social, email, blog, video, and print
- Video & Creative Production: CapCut, Adobe Premiere Pro, Photoshop, Lightroom, Illustrator, Canva; photography & videography
- Social Media Platforms: Instagram, Facebook, TikTok, LinkedIn, YouTube, Pinterest, Houzz
- Analytics & Optimization: SEO, engagement reporting, Google Analytics, campaign optimization, AI tools
- Marketing Tools & Platforms: Meta Business Suite, Buffer, Hootsuite, WordPress, Mailchimp, Constant Contact, Airtable, Monday, Microsoft Office
Core Skills: Digital marketing, social media marketing, copywriting, storytelling, community engagement, time management
Certification
- HubSpot Social Media
- Hootsuite Platform Certification
- Marketing with Generative AI
Timeline
Marketing Associate
C.T. Gabbert Remodeling & Construction
05.2025 - Current
Social Media and Video Creator
CHM Bible Theater
06.2024 - 10.2024
Content Creator
Dare Humanity
10.2023 - 01.2024
Social Media Marketing Intern
Peoria Area Chamber of Commerce
03.2023 - Current
Bachelor of Science - Social Media Marketing, Minor in Management & Leadership
Bradley University
Relevant Courses
Social Media Marketing, Finance, Accounting, Managerial Marketing, Consumer Behavior, Marketing Presentation, Professional Selling, Integrated Marketing Communication, and Marketing Research