Alperen Özkan

Member of company's board, contribute to executive decision-making processes, reporting directly to General Manager.

• Shaping organization's mid-to-long-term strategic vision and overseeing brand activations.
• Formulating and executing strategic initiatives to drive organizational growth and enhance market positioning.
• Strategic counsel to General Manager, actively participate in high-level deliberations, and direct Marketing Department in conceptualizing innovative brand campaigns.
• Cross-functional collaboration to align marketing strategies with corporate objectives.
• Strategic insights to navigate towards sustainable growth and competitive advantage in market landscape.
• Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
• Built strong relationships with industry professionals and influencers.

Committed to Kenvue Turkey's success to shape its future trajectory in a dynamic and competitive business environment.

Beauty Category Marketing Manager at Johnson & Johnson Consumer Products (Kenvue), led the marketing efforts for a diverse portfolio of brands in Turkey, including Neutrogena, Le Petit Marseillais, Clean & Clear, Johnson's Adult, Piz Buin, and RoC. Notable achievements include:

• Enhanced customer experience with tailored promotions and personalized recommendations based on shopper insights.
• Transforming Neutrogena from fifth position to become leading skincare brand in Turkey within a span of three years.
• Elevating Le Petit Marseillais to become second-largest shower gel brand in Turkey.
• Successfully managing entire beauty category with record-breaking growth, contributing to Johnson & Johnson's establishment as a formidable skincare company in region.
• Through strategic planning, innovative campaigns, and a keen understanding of consumer preferences,
• Played a pivotal role in driving success and market dominance of these iconic brands within Turkish beauty landscape.

Senior Product Manager at Roche Turkey, led strategic initiatives for breast cancer therapies, including Herceptin and Kadcyla.

• Responsibilities included developing and executing product strategies, collaborating cross-functionally, analyzing market trends, leading product launches, and fostering key opinion leader relationships.
• Contributed to growth and success of Roche's breast cancer portfolio in Turkey, advancing patient care and treatment outcomes by leveraging KOL management.

Brand Manager of two biggest categories of Unilever Iran; Hair Care & Oral Care.

• Focused on portfolio development, long-term planning for Sunsilk and Dove Hair, and activating Clear across ATL and BTL channels.
• Adapting global assets to local regulations, particularly for Clear, was key challenge successfully navigated.
• Drove local engagement, exemplified by viral success of Iran Dove Mother's Day video.
• Successful launch of Signal WhiteNow in Oral Care category.
• Played a pivotal role in establishing marketing systems, talent management.

Assistant Brand Manager for Rexona within deodorant category at Unilever Turkey.

• Adapt brand's philosophy to resonate with Turkish consumers and ensure a seamless transition between old and new products, minimizing business waste.
• Close collaboration with cross-functional teams such as supply chain and sales.
• Completed brand relaunch and orchestrated local campaigns, including sponsorship of Survivor TV reality show.
• Engaging in category strategy development such as brand positioning, pricing decisions, and creating comprehensive marketing plans to secure competitive advantage.

Part of Brand Building team, assisted marketing activities for Axe Turkey, encompassing deodorants, shower gels, shampoo, and styling products.

• Responsibilities included monitoring and analyzing sales volumes, market shares, and competitive activities.
• Tasked with developing brand-building ideas and collaborating with agencies to execute plans.
• Consumer data analysis to assess effectiveness of marketing strategies.
• Responsible for preparing annual brand budget and reporting on all related activities.
• Key projects included launching Axe Anarchy and Apollo variants with comprehensive 360 marketing plans, and overseeing exit plans for Axe Hair category.