Alona Polonsky Mizrahi

• Spearheaded the global marketing strategy across 7 countries, tailoring multi-channel campaigns (paid media, SEO, social, email, partnerships, PR, events) to maximize brand impact and customer acquisition.
• Managed a $2.5M+ marketing budget, ensuring data-driven allocation for optimal ROI and lead generation.
• Successfully launched 10 new locations worldwide, executing go-to-market strategies with competitive positioning and audience insights.
• Led demand generation initiatives, achieving a 65% YoY increase in leads while reducing CPL by 64% through strategic campaign optimization and automation.
• Defined and tracked key marketing KPIs, optimizing conversion rates, engagement metrics, and retention strategies.
• Built and managed a high-performing team of 6 marketing managers, driving cross-functional collaboration to ensure execution excellence.

• Owned the full marketing lifecycle for a key product category, from product development and positioning to campaign execution and sales performance tracking. Increased sales by 18% within one quarter
• Developed data-driven go-to-market strategies, boosting category sales and increasing market penetration. Increased market share by 7% within the category
• Led integrated marketing campaigns across digital, retail, and traditional media, working closely with PR agencies and influencers.
• Optimized inventory forecasting and supply chain planning, ensuring seamless product availability and demand fulfillment.

• Managed brand strategy and positioning for Lancôme, ensuring alignment with global vision and local market adaptation.
• Directed multi-channel marketing campaigns with a budget exceeding 1M ILS, leveraging TV, digital, social, and in-store activations to drive brand awareness and conversions.
• Implemented performance-based budget allocation, improving ROI on paid media and promotional campaigns.
• Coordinated marketing efforts across international teams, analyzing business trends to refine brand messaging.

• Managed the product marketing strategy for two premium beauty brands, defining brand positioning and messaging.
• Led product launches and promotional campaigns, increasing brand visibility and sales growth by 16%.
• Spearheaded digital and social media marketing efforts, ensuring data-backed optimizations for engagement and conversion.

Led end-to-end event marketing, managing budgets and execution while ensuring high-impact brand presence.