Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

ALLISON RAPNIKAS

Chicago

Summary

Digital marketing professional with proven track record in developing and executing comprehensive marketing strategies. Known for fostering strong team collaboration and consistently delivering impactful results. Expertise in paid media marketing, content creation, and data analytics with proactive and adaptable approach to changing market dynamics.

Overview

4
4
years of professional experience
1
1
Certification

Work History

Paid Media Marketing Coordinator

Innovatis Group
02.2024 - 04.2025
  • Lead the creation, management, optimization, and analysis of digital marketing campaigns across Google Ads, Feathr, and various social media platforms for VMUG (VMware User Group) in-person events and membership plans
  • Utilized advanced targeting and segmentation strategies to ensure optimal ad performance and ROI, consistently exceeding campaign objectives
  • Conducted in-depth audits of paid media marketing strategies, identifying key areas for improvement and delivering actionable insights to drive better campaign outcomes
  • Leveraged data analytics tools to monitor campaign performance, generating detailed reports to inform future strategies
  • Manage social media platforms for VMUG, developing creative strategies to enhance online visibility and organic engagement across a collective audience of nearly 80,000 social media followers

Digital Marketing Specialist

SmithBucklin
08.2022 - 02.2024
  • Singlehandedly orchestrated multi-faceted digital campaigns for enhanced engagement and event promotion
  • Developed, implemented, and evaluating effective digital advertising campaigns to promote clients' conferences, memberships, and more across various social media and digital platforms
  • Hosted department-wide meetings informing colleagues about major industry breakthroughs and educating them on digital marketing strategies, contributing to a more digitally savvy and proactive department
  • Managed social media for clients, overseeing content creation, scheduling, and engagement across various platforms
  • Monitored social media analytics to track performance, identify trends, and make data-driven decisions for optimization
  • Authored and crafted effective email communications for clients, ensuring clear and concise messaging

Digital Marketing Specialist

Dealer eProcess
07.2021 - 08.2022
  • Generated and increased leads for 30+ car dealerships nationwide month over month
  • Created, managed, and optimized PPC advertisements on Google, Facebook, Waze, YouTube and Bing
  • Maintained positive relationships with clients while exceeding monthly performance goals
  • Created and executed digital marketing campaigns for clients while implementing bidding strategies to drive qualified visitors to their website
  • Met with clients on a weekly/monthly basis to discuss PPC performance and recommend strategies to increase leads based on data analysis

Education

BA - Integrated Strategic Communication

University of Kentucky
05-2020

Skills

  • Content planning for social platforms
  • Data-driven decision making
  • Business-to-business marketing
  • Digital marketing strategy
  • Detail-oriented
  • Pay-Per-Click Ads (PPC)
  • Proficient in Google Analytics

Certification

  • Google Data Analytics
  • Google Ads Search

Timeline

Paid Media Marketing Coordinator

Innovatis Group
02.2024 - 04.2025

Digital Marketing Specialist

SmithBucklin
08.2022 - 02.2024

Digital Marketing Specialist

Dealer eProcess
07.2021 - 08.2022

BA - Integrated Strategic Communication

University of Kentucky

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ALLISON RAPNIKAS