Alison Mach
Chicago
Overview
12
12
years of professional experience
Work History
Digital Merchandising Manager, Men’s Division
LULULEMON
11.2020 - Current
- Company Overview: Remote (Vancouver HQ)
- First hire into newly created role; built team rituals, tools, and processes from scratch
- Lead digital strategy across Men’s ecommerce, brand, merchandising, and site operations
- Drive seasonal GTM flow, site merchandising, exclusive online product strategies
- Own PDP content, navigation, campaign alignment, and conversion-driving content
- Partner cross-functionally to elevate digital storytelling and campaign integration
- Created Lululemon’s first men's-specific digital merchandising strategy toolkit
Digital Merchant, Women’s Activewear
OLD NAVY (GAP INC.)
San Francisco, CA
04.2019 - 11.2020
- Company Overview: San Francisco, CA
- Managed $150M digital Women’s Active business; delivered +125% YoY growth
- Drove 50% of volume through exclusive online assortment (+90% YoY)
- Synthesized sales and market data to develop $10M+ new item programs
- Led pricing, promotional strategy, site navigation, and content optimization
- Managed and developed Assistant Merchant
Omnichannel Buyer, Women’s Active & JoyLab
TARGET CORPORATION
Minneapolis, MN
01.2013 - 01.2019
- Company Overview: Minneapolis, MN
- Launched JoyLab, a $100M private-label brand; delivered 10% above plan in launch year
- Led omnichannel strategy, competitive analysis, and vendor management
- Partnered with marketing, design, sourcing, and planning to deliver on financial targets
- Improved margin by 1.5 pts, reduced markdowns by 30%, managed direct report
- Earlier roles included Associate Buyer and Sr. Analyst – condensed for clarity
Education
B.S. - Retail Merchandising – Apparel Emphasis, Management
University of Minnesota
Timeline
Digital Merchandising Manager, Men’s Division
LULULEMON
11.2020 - Current
Digital Merchant, Women’s Activewear
OLD NAVY (GAP INC.)
04.2019 - 11.2020
Omnichannel Buyer, Women’s Active & JoyLab
TARGET CORPORATION
01.2013 - 01.2019
B.S. - Retail Merchandising – Apparel Emphasis, Management
University of Minnesota