Alina Plavnik
Art Direction / Branding / Product Designer
Herzliya,Israel
Summary
Professional in the product, advertising, and media industries with a history of meeting company goals using consistent and organized practices. Expert at enhancing the brand of organizations under pressure when faced with new situations and challenges. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
12
12
years of professional experience
6
6
years of post-secondary education
Work History
Senior Brand Designer / Creative Product Designer
IDI Ventures LTD
Herzeliya, Israel
05.2019 - Current
- Developing Visual Branding and Design Systems for Interactive Products
- Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications.
- Enforced uniform style guide for project consistency across contributors.
- Worked closely with communications team to develop marketing strategies to increase brand awareness.
- Consulted with product development teams to enhance products based on customer interest data.
- Analyzing success of various advertising campaigns on social media and the web.
- Incorporated product changes into marketing messages to drive customer engagement and maximize profits.
- Participated in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork.
- Learned new skills and applied to daily tasks to improve efficiency and productivity.
- Researched industry trends and evaluated competitive pieces to enhance creativity and gather fresh ideas.
Art Director, Senior Product Designer
Erga Group
Shoam, Israel
08.2017 - 05.2019
- Conceptualizing and developing brand books for new products and companies
- Contributed to creative process through original ideas and inspiration.
- Suggested enhancements to product design that would improve user experience.
- Implemented artistic vision to give art purpose and meaning
Brainstormed with peers and other members of design team to determine enhancements and product features. - Presented concepts, copy and art during internal and client reviews.
- Met aesthetic and technical criteria to complement design usability and enhance functionality with attractive layouts.
- Researched drawings of characters and environmental elements for inspiration.
- Enforced uniform style guide for project consistency across contributors.
- Managed technological considerations to transform and manipulate artwork.
- Managed multiple projects effectively in demanding environment with tight deadlines.
- Made collateral to support various marketing campaigns and visually communicate concepts
Senior Creative Designer, Product Designer
HDP Advertising Agency
Tel Aviv, TA
05.2011 - 11.2017
- Developing Visual Branding Concept Excellent
- Converted project specifications into drawings and other materials that would be used to create product.
- Managed client relationships and expectations for creative projects with varying budgets and objectives
- Oversaw hiring, training and direction of creative personnel to achieve optimal results
- Anticipated design issues and proved to be proactive in developing effective solutions
- Evaluated and approved image retouch work, mechanical, and art proofs to deliver quality results
- Planned art and design requirements for management companies and internal teams Negotiated contracts with stylists and photographers to organize photo shoots
- Evaluated and contributed to creative team ideas and translated into actionable project plans.
- Established procedures and quality standards for department.
- Revamped work strategies and processes to accomplish agency objectives.
Education
Bachelor of Arts - Design And Visual Communications
Bezalel Academy
Jerusalem 10.2000 - 06.2004
Web And Motion Design
Ness Media College
Telaviv 09.2010 - 07.2011
UI And UX User Experience For Responsive Products
Netcraft Academy
Telaviv 09.2017 - 10.2018
Cognitive Marketing Psychology
UDemy
Online 05.2020 - 12.2020
Skills
Developing Visual Branding Concept
Design Systems for Interactive Products
Visual Communication Expertise
Web & Social Marketing Campaigns
Integrated Marketing Understanding
Digital Marketing
Proficient in Adobe Suite: XD, AI, PS, ID
Creative instruction style
Visionary and Analytical Mindset
Timeline
Cognitive Marketing Psychology
UDemy
05.2020 - 12.2020
Senior Brand Designer / Creative Product Designer
IDI Ventures LTD
05.2019 - Current
UI And UX User Experience For Responsive Products
Netcraft Academy
09.2017 - 10.2018
Art Director, Senior Product Designer
Erga Group
08.2017 - 05.2019
Senior Creative Designer, Product Designer
HDP Advertising Agency
05.2011 - 11.2017
Web And Motion Design
Ness Media College
09.2010 - 07.2011
Bachelor of Arts - Design And Visual Communications
Bezalel Academy
10.2000 - 06.2004
Link to latest project
As I'm working on my professional website, So I've attached my last project, which showcases my creative and professional skills. If you'd like to see more examples, I'm happy to share them during our meeting.
https://xd.adobe.com/view/84e66c93-a2cb-4faa-992c-81e3d2aabdcf-d1b5/