Alina Evans
Hoffman Estates
Summary
Dynamic Global Senior Account Director with a long history and proven track record in driving integrated marketing objectives and cultivating high-level client relationships. Expertise in cross-functional collaboration fosters synergy among internal teams and agency partners, leading to impactful brand partnerships. Adept at delivering multimillion-dollar projects while ensuring exceptional quality and client satisfaction. Committed to fostering strategic growth through innovative solutions in AI, optimization, and streamlined workflows, consistently positioning brands for success in competitive markets.
Overview
20
20
years of professional experience
Work History
Global Senior Account Director
OMNICOM PRODUCTION
11.2021 - 10.2025
- Facilitated the growth of a large HP business across both B2B and B2C segments by acting as the lead contact for customer accounts, while increasing company revenue by 50%.
- Developed and executed comprehensive marketing strategies tailored to diverse client needs and industry trends.
- Led strategic account management initiatives to enhance client relationships and drive revenue growth.
- Mentored junior team members, fostering professional development and improving overall team performance.
- Collaborated with cross-functional teams to deliver integrated solutions that met client objectives effectively.
- Spearheaded negotiations with key clients, ensuring favorable terms while maintaining strong partnerships.
- Implemented process improvements that streamlined workflows, increasing efficiency across account operations.
- Conducted regular performance reviews of accounts, utilizing insights to refine strategies and optimize outcomes.
- Identified new leads and grew network by attending industry events and researching potential business relationships.
- Spearheaded initiatives aimed at improving team morale, resulting in higher employee retention rates within the account management department.
- Presented comprehensive account updates to senior leadership during monthly review meetings, showcasing progress towards annual goals.
- Key contributor to the implementation of a new Global Content Factory work stream, focused on providing more efficiencies to Kenvue's content and production needs.
- Development of high-level business plans, future growth plans, and RFP/pitch presentations that effectively communicate agency capabilities, success stories, and client business objectives to both internal stakeholders and external audiences.
- Building and maintaining strong client relationships to drive business development initiatives.
- Successful management of large client budgets for multiple accounts, while meeting or exceeding performance objectives.
- Delivery of proactive insights and recommendations to senior executives regarding client account management and ideal ways of working.
- Identification of opportunities for enhancement and streamlined workflow to boost efficiencies.
- Mentorship and guidance to cross-functional teams across account, project management, creative, and production divisions.
Account Supervisor
BLUE CHIP MARKETING WORLDWIDE
06.2016 - 11.2021
- Led high-performing, cross-functional teams to deliver value across multiple B2B and B2C large-scale digital, and integrated client programs.
- Scoped and managed campaign budgets to ensure projected ROI for clients and monitored agency profitability. P&L performance was 60% of the annual goal, YTD.
- Planned and executed digital and shopper marketing strategies, helping to drive meaningful consumer experiences, and streamline internal processes while driving the client's business performance.
- Oversight of multiple $1M+ client budgets, analysis, and forecasting of past, current, and future marketing programs.
- Delivered organic and continued growth stewardship of high-value client relationships and new business opportunities to pioneer and enhance consumer programs and experiences.
- Execution of omni-channel activations ranging from social to digital to in-store—most recently, the successful launch of a marketing planning website tool for P&G channel managers and field associates—allows for a one-stop digital solution for ideas, current assets, resources/databases, and upskilling, while providing an easier, streamlined way to submit project requests.
- Provide thought leadership by serving as co-editor and contributor for weekly internal newsletter designed to educate and inform on the latest shopper and digital marketing trends
- Active in client and agency multicultural, global, and social initiatives.
- Led client account management, fostering strong relationships and ensuring satisfaction with marketing strategies.
- Developed strategic marketing plans, aligning client objectives with market trends to drive engagement.
- Oversaw campaign execution, coordinating cross-functional teams to deliver projects on time and within budget.
- Analyzed performance metrics, providing insights to enhance campaign effectiveness and client ROI.
- Implemented process improvements, streamlining workflows to increase efficiency across account operations.
- Conducted regular client meetings, presenting campaign updates and gathering feedback for continuous improvement.
- Managed budget allocations for multiple accounts, ensuring optimal resource utilization while meeting financial targets.
Senior Account Executive
THE FOOD GROUP
03.2015 - 06.2016
- Developed & supported growth of new consumer facing/shopper department discipline for growth and support of roster of food and beverage brands
- Inspired & activated retail opportunities with existing client brands - organically growing the agency business while leveraging wins to sell capabilities to new client prospects
- Led & managed high level client relationships & shopper activation across all touchpoints of consumer businesses, driving to increased purchase & brand loyalty
- Managed scope, budget & performance analysis of integrated shopper marketing plans spanning across digital & in-store formats
- Created, enhanced, and delivered client presentations and new business pitches
Freelance Marketing Manager
CBD MARKETING & SG360 IDEAS
02.2014 - 03.2015
- Clients: Xerox Printers, Physicians Mutual, Franklin Mint, Nestle, Optum Health, James Hardie Building Products/Illinois Tool Works, Family Video & Marco's Pizza
Senior Account Executive/Project Manager
HY CONNECT
03.2011 - 03.2012
- Managed team in the development of strategy & activation in omni-channel IU Health re-branding efforts, ensuring success for positive consumer experiences & relationships
- Championed recommendation and execution of cost-effective advertising tactics ranging from social, digital and traditional media for strategic hospital service lines
- Supported project scopes, budgeting, and project time management for most efficient activation
- Utilized shopper insights to uncover and inspire relevant solutions that overcome shopper barriers
Account Manager
SAATCHI & SAATCHI X
04.2008 - 03.2011
- Account management of all elements of Walgreens' WHO shopper segmentation studies, helping fuel P&G's customized strategic scale programs at retail
- Strategy and project management of OTC 'Digestive Wellness' campaign, the first innovative holistic shopper marketing platform for P&G Healthcare brands
- Managed strategic and creative development of 'Olay & CoverGirl 'MyFace' microsite on Walgreens.com, helping shoppers make informed beauty product purchase decisions
Account Executive
G2 PROMOTIONAL MARKETING (GEOMETRY GLOBAL)
10.2006 - 04.2008
- Clients: Proctor & Gamble (P&G), Cover Girl, Kraft Canada, and Dairy Management, Inc.
Account/Project Coordinator
ARS ADVERTISING
08.2005 - 10.2006
- Clients: Kenmore, Whirlpool & Sears
Education
TBWA Global Leadership Program -
Tiger Academy
10.2024
Bachelor of Science - Marketing/Finance
DePaul University
Chicago, IL06.2005
Skills
- Data-Driven Decision Making & Optimization
- Budget/Fiscal Oversight
- Strategic Marketing Knowledge
- Digital Marketing Strategy
- Customer Relationship Management
- Strategic Account Development
- Long-term Growth Strategy Planning
- Team Growth Facilitation
- Data-driven decision making
- Strategic planning
- Digital marketing
Timeline
Global Senior Account Director
OMNICOM PRODUCTION
11.2021 - 10.2025
Account Supervisor
BLUE CHIP MARKETING WORLDWIDE
06.2016 - 11.2021
Senior Account Executive
THE FOOD GROUP
03.2015 - 06.2016
Freelance Marketing Manager
CBD MARKETING & SG360 IDEAS
02.2014 - 03.2015
Senior Account Executive/Project Manager
HY CONNECT
03.2011 - 03.2012
Account Manager
SAATCHI & SAATCHI X
04.2008 - 03.2011
Account Executive
G2 PROMOTIONAL MARKETING (GEOMETRY GLOBAL)
10.2006 - 04.2008
Account/Project Coordinator
ARS ADVERTISING
08.2005 - 10.2006
Bachelor of Science - Marketing/Finance
DePaul University
TBWA Global Leadership Program -
Tiger Academy