Alexey Perelmuter (Bezuglyy)

• Responsible for the business development of Imported and Exported brands across entrusted territories Israel, Europe and Africa
• Responsibilities: Development of the long-term strategy for Salomon and Craft Sportswear brands
• Development and implementations of the Salomon DTC rollout plan in Israel
• Search and development of new partners in Europe and Africa
• Search and development of the new brands for KAL GAV distribution portfolio
• Seasonal forecasting and business planning
• New distribution channels development for distributed brands.

• Responsible for the business development across Russia and CIS markets, performed the duties of the General Manager during 2022
• Leading of the sales and product teams
• Leading the DTC and own e-com projects development
• Development and implementation of the sales strategy for all distribution channels
• Development and Implementation of the trade terms and selected distribution policy
• Seasonal forecasting and business planning.

• Category P&L and marketing budget management.
• Leading of the marketing, product and buying team for Outdoor category.
• Adidas Terrex category strategy development and execution.
• Fulfilment of the key commercial and brand performance indicators for the outdoor category across Adidas branded stores in the markets (785 stores).
• Development of the Adidas Terrex retail concept store
• Stores assortment planning and buying process management.
• Development and execution of the brand communication campaigns for the category.
• SMU products development for Russia and CIS markets.

• Responsible for the sales development across entrusted territories in Russia and CIS countries
• Leading of the sales team
• Development and implementation of the sales strategy for all distribution channels
• Implementation of the selected distribution policy and assortment planning process
• Development of the new trade terms
• Development and implementation of the T&E and motivation programs for key and specialty accounts.

• Responsible for the TNF business development and DTC project implementation: Leading the sales and marketing team
• Sales strategy development and implementation
• Opening of the new distribution channels for the Brand in the market
• Development of the unique brand positioning on the market
• DTC concept development for the market specifics
• DTC rollout across the country
• Leading the own e-com project development.

• Responsible for the sales development across the distributor markets in EMEA region
• GTM strategy development and implementation across assigned territories
• Opening new distribution channels in close cooperation with distributors sales development teams
• Adaptation of the global marketing campaigns for the distributors markets
• Development and execution of the sponsorship project for Sochi winter Olympics signing the contact with SKI Freestyle Federations of Canada and Russia
• Support of the new markets launches.

• Responsible for the international product line development aimed to optimize the production and minimize the gross margin impact by reducing the amount of SMU
• Analysis of the product needs, competitive trends on the markets
• Distributors product requests adoption
• Input into the global product creation team
• Seasonal product line development
• Aligning with the global product team to ensure the distributor market needs are covered but in line with the global strategy.

• Development of the communication platforms based on action and outdoor sports for the international brands operating in Russia (Salomon, Sony, Nissan, Braun)
• Development of the sponsorship programs for international events
• Execution of the International events in Russia (Freeride World Tour in Sochi, Cable Wakeboarding World Cup, Red Bull X-FIGHTERS tour, Red Bull AIR RACE exhibition, Break Dance Circus Revolution).

· Category P&L and marketing budget management

· Sales team supervision

· Development and fulfillment of the sales and marketing strategy

· Development and execution of the seasonal marketing campaigns

· Launch of the new distribution channels

· Development of NIKE ACG SIS for sporting goods stores and specialty retailers

· Improvement of the category gross margin by adjusting product mix and trade terms for different distribution channels.

• Responsible for the successful business growth of the key category for the Nike business in Russia
• Category P&L and marketing budget management
• Sales team supervision
• Development and fulfillment of the sales and marketing strategy
• Development and execution of the seasonal marketing campaigns
• Launch of the new distribution channels
• Development of NIKE ACG SIS for sporting goods stores and specialty retailers
• Improvement of the category gross margin by adjusting product mix and trade terms for different distribution channels.