Alexandra Fred Mendales
Summary
Passionate about leading creative teams, I believe success is driven by both creativity and effective people management. I foster environments where creativity thrives through collaboration, empowerment, constructive feedback, vision alignment, and transparency. My focus is on inspiring teams to deliver innovative content and outstanding brand experiences. I’m proud of my teams' achievements and eager to take on new challenges to create meaningful content.
Experienced leader with strong background in guiding teams, managing complex projects, and achieving strategic objectives. Excels in developing efficient processes, ensuring high standards, and aligning efforts with organizational goals. Known for collaborative approach and commitment to excellence.
Overview
14
14
years of professional experience
Work History
Content Team Lead
Bingo Blitz, Playtika, Ltd.
09.2020 - Current
- Lead and execute comprehensive content strategies to enhance brand messaging across multiple digital platforms for Bingo Blitz, a leading online social game
- Hands-on experience with GenAI tools to enhance content strategy, efficiency, and performance
- Manage, mentor, and develop a diverse team of content creators, helping to drive a culture of performance and growth, while ensuring alignment with brand vision and creative direction in a fast-paced environment
- Collaborate with the analytics team to incorporate data-driven insights, ensuring best practices and implementing targeted, personalized user experiences, increased engagement, and revenue growth
- Oversee content localization processes, expanding the game’s market reach while maintaining brand consistency
- Direct creative content for celebrity collaborations (e.g., Drew Barrymore), attending international production shoots to ensure content alignment
- Spearheaded content approval processes across various touchpoints, including marketing materials, customer support articles, social media, and more, ensuring quality and consistency
Copywriter
Bingo Blitz, Playtika, Ltd.
03.2018 - 09.2020
- Led content strategy and creative initiatives across Bingo Blitz’s in-game and marketing efforts, including developing text for pop-ups, video scripts, and email communications
- Managed social media content and coordinated with outsourced copywriters, maintaining high editorial standards
- Led the production and content creation for partnerships with external stakeholders, ensuring seamless collaboration and messaging
- Trained and mentored junior copywriters, streamlining content creation processes and improving team efficiency
Corporate Service Manager
Wall Street English (WSE) – Kidum Group
01.2016 - 03.2018
- Managed a team of ESL (English as a second language) instructors, fostering a collaborative environment to enhance client satisfaction and retention
- Recruited, trained, and mentored new staff, creating targeted content for corporate clients and boosting team productivity
- Designed and implemented tailored training and development programs that improved employee performance and client service quality
Associate Project Manager
ComtecMED Medical Congresses
02.2013 - 10.2015
- Led branding, content creation, and logistics for large-scale medical events, ensuring the effective delivery of promotional and scientific materials
- Collaborated with clients and creative teams to manage event timelines, budgets, and stakeholder relationships, ensuring successful event execution
Marketing & Administrative Director
International EMPH in Emergency & Disaster Management, TAU
02.2011 - 01.2013
- Developed and managed marketing materials across digital and print platforms, elevating the program’s visibility
- Coordinated admissions and services for international students, enhancing customer experience and retention
Education
MA - Public Policy, International Conflict Resolution and Mediation
Tel Aviv University
08.2010
BA - Anthropology, Latin American/Iberian Studies and Psychology
Bard College
05.2007
Skills
- Detail-oriented
- Problem-solving skills
- Customer engagement expertise
- Coaching and mentoring
- Project management
- Problem-solving
- Teamwork and collaboration
- Motivating team members
- Team supervision
- People management
- Work Planning and Prioritization
- Creative idea generation
Timeline
Content Team Lead
Bingo Blitz, Playtika, Ltd.
09.2020 - Current
Copywriter
Bingo Blitz, Playtika, Ltd.
03.2018 - 09.2020
Corporate Service Manager
Wall Street English (WSE) – Kidum Group
01.2016 - 03.2018
Associate Project Manager
ComtecMED Medical Congresses
02.2013 - 10.2015
Marketing & Administrative Director
International EMPH in Emergency & Disaster Management, TAU
02.2011 - 01.2013
BA - Anthropology, Latin American/Iberian Studies and Psychology
Bard College
MA - Public Policy, International Conflict Resolution and Mediation
Tel Aviv University
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