Summary
Overview
Work History
Education
Skills
Accomplishments
Interests
Timeline
Generic

ALEXANDER MEKHRISHVILI

General Manager, Managing Director
Moscow,Russia

Summary

Experienced leader with a broad knowledge & understanding of corporate business processes, modern technologies, and a deep focus on permanent innovations to achieve and sustain company's competitive advantage. Vast experience in leading & driving successful initiatives and projects in both enterprise landscape and startups in the areas from IT to Business Operations, Strategic Finance, Real Estate, Franchising and General management. Proven track records in end-to-end products ownership. Great influencer and leader for the team.


Overview

18
18
years of professional experience
8
8
years of post-secondary education
2
2
Languages

Work History

Managing Director

PJSC Sberbank
Moscow, Russia
08.2021 - Current
  • Developed new products and industries for largest bank in Russia (www.sberbank.ru): last mile of e-com services, new format of retail store (including own service and those done in collaboration with external partners), banking products sales via agency network and own digital distribution platform.
  • Led change and transformation across business areas under direct supervision (40+ people) to deliver new products
  • Spearheaded successful business development initiatives aligned with company's strategy and core competencies.
  • Assessed performance management structures and implemented enhancements to improve frameworks and strengthen results of department
  • Full responsibility for department's P&L and subsidiary under supervision and control ($30m+ annual budget)
  • End-to-end product ownership (from CHANGE phase under agile methodology applied to RUN with clear metrics applied and KPIs: MAU, Sales, Cost-to-Income ratio, EBITDA)

Board Member

Pizza Hut Russia (master franchisee)
Moscow, Russia
01.2022 - Current
  • Led deal to acquire business of master franchisee in ex-CIS region (Russia, Azerbaijan and Armenia) including both equity and franchise stores (50+ stores) and new master franchise agreement execution with Yum! Brands (brand owner)
  • As a board members oversees strategic development, franchise relationship and IT matters (omnichannel ordering and delivery platform)

Independent Consultant to the Board of Directors

Five Guys Central Europe (master franchisee)
Vienna, Austria
12.2019 - 07.2021
  • Conducted markets research and feasibility study for the regions covered by development agreement signed by master franchisee (Austria, Czech Republic, Poland, Hungary, Slovak Republic) and for Russia as perspective market
  • Played key role in shareholders relationship structuring (term sheet, SHA agreement, incorporation) as well as in relationship with the brand owner (Five Guys)
  • Prepared long term financial plan and forecast for markets under development agreement
  • Prepared investment deck & model for the second round of financing
  • Formed team and supervised first flagship restaurant opening in Vienna (January 25, 2021) - Five Guys Graben and second location in May 2021 (Millennium City); hit operational profitability of Graben store after 2 months of operations

Co-founder and Partner

DoggyBag
Moscow, Russia
12.2019 - 07.2021
  • Built innovative food-tech startup (www.doggybag.club) with focus primarily on Russia & CIS with the key ideas is to connect directly restaurants, cafes and supermarkets with the clients and offer unique set of products at unbeatable low price however without revealing the content of the set (closest international competitor – Too Good to Go)
  • Established long-term strategy for the business and product's backlog
  • Prepared investment deck & model for the pre-seed round of financing and successfully concluded the deal
  • Achieved more than 500k app installs and 1.8m+ transactions within 2 years of operations despite COVID-19 pandemic
  • Acted as CTO of the company helping with analytics, big data and managing external team of developers working on the project


International Business Development Director & CEO

Cofix Global
Moscow, Russia
01.2018 - 07.2019
  • Led Cofix concept development outside Russia and Israel through master franchise or joint-venture models
  • Adapted the standards of the brand to be capable to execute in other countries, including ex-CIS, EU and Latam markets
  • Signed first master franchise agreement and opened first 2 stores in Minsk (Belorus; currently operated 60+ stores); prepared the deals for further expansion: Kazakhstan, Ukraine, Azerbaijan, Brazil, UK
  • Full responsibility for P&L and all essential areas in the company reporting directly to the Board of Directors

CEO

Cofix Russia
Moscow, Russia
10.2016 - 07.2019
  • Led business setup and roll-out in Russia of unique concept of fix-price coffee chain (#1 in Israel) which quickly became one of the fastest growing chains on the market
  • Transformed Cofix Russia from startup with 3 small stores into the business with 150+ locations and annual system sales of $50m (3d largest coffee shop chain after Shokoladnitsa & Starbucks)
  • Achieved hightest consumer loyalty: in 2 years Cofix became the coffee chain #2 in Russia known for consumers’ loyalty and one of the most frequently visited coffee shops (according to RBC research done in May 2018)
  • Developed and successfully launched franchise model in Russia including brand books, support & training structure, finance model
  • Managed team of 50+ people in Russian entity directly and 1000+ people in total incl. front-office employees in the stores
  • Reported directly to the Board of Directors with full responsibility for P&L and key focus on business expansion and development

Vice-President, Strategic Development

Rosinter Restaurants Holding OJSC
Moscow, Russia
06.2015 - 10.2016
  • Managed corporate strategy and assets portfolio of largest casual dining restaurants company in ex-CIS (www.rosinter.com) including both own brands (IL Patio, Planet Sushi, Shikari) & licensed trademarks – TGIF & Costa Coffee); 250+ stores in total
  • Led assets planning, new merging and acquisition projects, new franchisees openings, investment decisions
  • Overall control for Construction, Real-estate & Franchising functions with full P&L responsibility (budget, expenses, revenue from operational activities)
  • Supported and supervised business processes development & optimization within development function

Vice-President, IT, Delivery, Ops Excellence

Rosinter Restaurants Holding OJSC
Moscow, Russia
02.2014 - 06.2015
  • Led existing brand’s development and renovation including new brand books, operational standards, and training materials
  • Performed underperforming businesses 360 degrees review and prepared business recovery plan for all problem assets
  • Implemented procedures and controls over new operational projects implementation
  • Led business portfolio review and management (including new opening, closures, remodeling) directly with investment committee and Board of Directors
  • Implemented own delivery platform from restaurants (incl. omni-channels ordering via phone, web, mobile app, logistics) and achieved 10% in system wide sales
  • Managed team of 40+ people
  • Full P&L responsibility for delivery business, brands revitalization and IT functions

CIO

Rosinter Restaurants Holding OJSC
Moscow, Russia
09.2010 - 04.2013
  • Developed IT strategy and goals for the enterprise assuming permanent growth in local market & new markets development
    Increased overall IT department efficiency through new technology roll-out, processes redesign and optimizations
  • Developed Business Continuity Plan & Risk Management guidelines for the business
  • Existing ERP & Performance Management systems redesign and implementation (Microsoft Axapta 2009, CrunchTime! Investory Management System, R-Keeper POS) to provide full data transparency required for IPO
  • Implemented best in class and first on the market digital loyalty program - Honored Guest (www.hgclub.ru); acquired 1m+ active customers with up to 25% impact on the business
  • Led all new IT projects in the company with full project responsibility (time, budget, resources)

Co-founder, CTO

The Upside Club Company
London, UK
06.2011 - 09.2014
  • Led the process of design and implementation of the web platform (invitation only) for Entrepreneurs and Business founders with only benefits, exclusive offers and meetups (competitor to FoundersCard)
  • Led the process of IT platform development including mobile apps, frontend, backend and BI tools (stack: c#/asp.net hosted with mono on linux, mysql, sphinx search, memcached)
  • Acted as a company’s CTO in its early stage

Co-founder, CTO

BootBe Inc
Milano, Italy
04.2007 - 12.2010
  • Led the process of design and implementation of new web platform – online creative pitching engine; BootB was one of the first crowdsourcing sites ever (https://imasterminds.it/en/news-and-stories/ideas-out-of-the-box/bootb-ideas-able-of-flying- falling-and-going-even-higher/)
  • Led process of IT platform development including frontend and backend (stack: c#/asp.net, php, MS SQL)
  • Acted as company’s CTO in its early stage
  • Successfully passed seed round of financing with $2m USD

Education

EMBA (Emerging Leaders Programme) -

London Business School (LBS)
London, UK
10.2012 - 12.2012

MBA - Strategic management

California State University of Hayward (CSU EastBay)
USA
04.2006 - 04.2008

Master of Science - Radio-electronic equipment engineering and technology

Bauman Moscow State Technical University
Moscow, Russia
04.2000 - 07.2006

Skills

    Leadership

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Accomplishments

  • Satesh Melwani, shareholder and partner at Five Guys Central Europe, ex-Managing partner and shareholder at Cofix
  • Guvenc Donmez, Vice-president at Mail.ru Group / SberFood, Independent board director at Cofix
  • Rostislav Ordovsky-Tanaevsky Blanco, founder and majority shareholder at Rosinter Restaurants, majority shareholder at Pizza Hut Russia
  • Pier Ludovico Bancale, ex-founder and CEO at BootBe Inc., General manager of IL Patio brand (Rosinter Restaurants)
  • Ernesto Gonzalez, vice-president of Starbucks in Russia, ex-Senior Vice-President at Rosinter Restaurants

Interests

Modern and classic rock music

Sports

Mentoring and knowledge sharing

Timeline

Board Member

Pizza Hut Russia (master franchisee)
01.2022 - Current

Managing Director

PJSC Sberbank
08.2021 - Current

Independent Consultant to the Board of Directors

Five Guys Central Europe (master franchisee)
12.2019 - 07.2021

Co-founder and Partner

DoggyBag
12.2019 - 07.2021

International Business Development Director & CEO

Cofix Global
01.2018 - 07.2019

CEO

Cofix Russia
10.2016 - 07.2019

Vice-President, Strategic Development

Rosinter Restaurants Holding OJSC
06.2015 - 10.2016

Vice-President, IT, Delivery, Ops Excellence

Rosinter Restaurants Holding OJSC
02.2014 - 06.2015

EMBA (Emerging Leaders Programme) -

London Business School (LBS)
10.2012 - 12.2012

Co-founder, CTO

The Upside Club Company
06.2011 - 09.2014

CIO

Rosinter Restaurants Holding OJSC
09.2010 - 04.2013

Co-founder, CTO

BootBe Inc
04.2007 - 12.2010

MBA - Strategic management

California State University of Hayward (CSU EastBay)
04.2006 - 04.2008

Master of Science - Radio-electronic equipment engineering and technology

Bauman Moscow State Technical University
04.2000 - 07.2006

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ALEXANDER MEKHRISHVILIGeneral Manager, Managing Director