Alex Zuaiter
Chicago
Summary
Creative and data-driven digital marketing professional with expertise in paid social, programmatic, and search. Experienced in managing $1M+ budgets, executing performance-driven campaigns, and collaborating cross-functionally to optimize results. Passionate about storytelling, influencer strategy, and brand-side creativity.
Overview
6
6
years of professional experience
Work History
Associate, Investment, Social Media
Rise Interactive
01.2023 - Current
- Manage $1M+ monthly budget for higher ed client; execute campaigns across Meta & LinkedIn
- Reduced costs by 40% and increased leads by 90% YoY through new account structures
- Daily pacing, performance deep dives, and strategic reporting
- Collaborate across channels for integrated media performance
- Stay current with trends to drive innovation
- Learned and adapted quickly to new technology and software applications.
Paid Social Intern
Rise Interactive
06.2022 - 08.2022
- Built and launched 100+ IG and Snapchat campaigns using AR/geofencing
- Participated in workshops and presentations related to projects to gain knowledge.
- Sorted and organized files, spreadsheets, and reports.
- Generated reports detailing findings and recommendations.
Paid Search Intern
Rise Interactive
01.2021 - 12.2021
- Assisted in SEM builds, optimization, and reporting
- Prepared project presentations and reports to assist senior staff.
- Collected, arranged, and input information into database system.
- Conducted regular reviews of operations and identified areas for improvement.
- Collected and analyzed data to improve strategies.
Programmatic Intern
Rise Interactive
01.2020 - 12.2020
- Supported campaign management using The Trade Desk and CM360 across multiple teams and clients.
Education
B.S. - Management
University of Missouri
Columbia, MO12.2022
Skills
- Meta Ads, Snapchat Ads, LinkedIn Ads, Pinterest Ads, TikTok Ads, Nextdoor
- Google Analytics, Google Ads, The Trade Desk, Campaign Manager 360
- TikTok Media Buying, Snapchat, Pinterest, LinkedIn, Meta Certified
- Creative Strategy, Budget Pacing, Ad Copywriting, Performance Reporting
- Spanish (Proficient)
- Team building
- Troubleshooting
- Organic Social
Consulting & Side Projects
- Social Media Consultant for influencer (1M TikTok, 230K IG)
- Advise on brand storytelling, monetization, and organic growth strategy
Timeline
Associate, Investment, Social Media
Rise Interactive
01.2023 - Current
Paid Social Intern
Rise Interactive
06.2022 - 08.2022
Paid Search Intern
Rise Interactive
01.2021 - 12.2021
Programmatic Intern
Rise Interactive
01.2020 - 12.2020
B.S. - Management
University of Missouri