Alex Russell

• Conduct daily outbound outreach, sourced $126,724 ACV YTD in FY25 through generating qualified opportunities with health plan executives.
• Designed and implemented a comprehensive BDM playbook for Pharmacy and Payer business units, including email templates, call scripts, case studies, and industry trends; currently leveraged by 10+ BDMs.
• Developed and led BDM onboarding programs for new hires across business units.
• Lead and facilitate ongoing Salesloft training for account executives, accelerating adoption of sales automation tools.
• Collaborate with sales enablement teams to create sequences for business development teams and sales reps, resulting in more qualified meetings
• Facilitate weekly call coaching and review sessions with BDM team

• Executed targeted prospecting across emerging enterprise accounts in partnership with account directors to drive qualified meetings, pipeline, and closed business.
• Served as sales enablement chair, organizing training and resource-sharing initiatives.
• Managed 45+ cold calls and 25+ emails per day, supporting pipeline progression and opportunity development.
• Generated $6.5M in qualified pipeline and achieved 106% of quota, consistently surpassing performance benchmarks.

● Managed 25 traditional retail and e-commerce accounts to grow incremental sales and open new accounts for Global clients

● Contacted KeHE Account Managers approximately 35 times per week via email. Engaged with Account Managers via phone or video call approximately 5 times per week to increase sales on current brands and explore new business.

● Met with retail buyers in person or via video conference approximately twice per month evaluate current business and explore new opportunities.

● Developed KPI process for all accounts to track sales progress nationally. Presented KPI dashboard to leadership monthly to drive decision making on resource allocation.

● Handled all data mining and reviews for Global clients. Oversaw monthly gap analysis reports to grow incremental sales and identify opportunities for new business.

● Built Global Scholarship Program to award two $2,500 scholarships to college age students each year