ALEX PILIAVSKY

Transformed agency identity and positioning, driving 40% YoY revenue growth. Led 9-member team to achieve 30% productivity boost through cross-functional training and automation processes using cutting edge AI tools.

• Achieved 85% client retention rate by enhancing transparency and communication
• Implemented AI-driven tools, increasing campaign efficiency by 25%
• Established agency as industry thought leader through webinars and conferences
• Leveraged data analytics for 20% marketing ROI increase across client campaigns
• Forged strategic partnerships, contributing to 15% growth in referral business
• Secured 3 industry awards for innovative campaigns and outstanding results.
• Redesigned user experience, site functionality and online merchandising to increase sales.
• Managed branding campaigns and event marketing initiatives in print, video, web and social media.
• Coordinated teams of design and implementation professionals to manage all project objectives.

Leading the digital marketing team, with monthly budgets of $2.4M. Managing a team of 6 digital marketing professionals and 3 agencies for PPC, branding and design to generate amazing 300% increase in B2C monthly revenue.

• Optimization processes - refined channels methodology, growth engines and advertising technologies
• Media budget analysis and allocation to maximize ROI
• Generated and tested new innovative marketing funnels to increase traffic and sales.
• Developed and implemented B2B marketing strategy and overall communication plans to produce long-term partners.
• Increased consumer retention by reactivating dormant consumers through retention campaigns.
• Identified low-cost opportunities to increase visibility and drive traffic.

Managed marketing budget and associated P&L to develop and execute marketing strategies and business growth.
Scaled the monthly budget from $25K to $700K with positive ROI and huge impact of company growth and expansion.

• Managed a team of 6 professionals, including recruitment and training
• Product research and integration into companies' marketing mix
• Optimize B2C marketing mix through different acquisition channels: Google, Facebook
• Outbrain, and Taboola
• Marketing campaign creation and optimization, including marketing material creation
• Performance analysis and methodology creation
• Tracking implementation, analysis, and conversion optimization
• Landing page creation QA and optimization.
• Utilized market trends and target audience statistics to effectively and appropriately market products.

Providing high-return digital marketing campaigns that increase traffic and connect with target audiences for various international and domestic clients (Powtoon, StockPair, Golden-Palace, BlueVine, Singlecue, AvaTrade, Finance Magnates, EasyGo, etc.)

• Leading a team of 6 PPC, Bi Specialist;
• Managed a portfolio of 12 clients, with monthly budgets averages of around $50K;
• Education and training on various digital marketing platforms;
• Setting organizational, team, and personal goals and objectives;
• Meet or exceed the company’s goals and objectives
• Designing, creating, and optimizing digital marketing activities:
• Strategy formulation and implementation;
• Implementations (Analytics, GTM, Hubspot, Hotjar);
• Thoughtful remarketing planning and execution.
• Collaborated with marketing teams to develop marketing materials for campaigns.