Alex Kennedy
Chicago,IL
Summary
Knowledgeable Social Media Manager experienced in executing social media strategies across social and web platforms. Demonstrated time management and collaboration skills. Flexes easily with new information and branding changes to consistently exceed targets for engagement, acquisition and retention.
Overview
8
8
years of professional experience
Work History
Social Media Manager/SEO Consultant
Tolbert Marketing And Events
05.2017 - Current
- Develop 10 social media campaigns to Increase online engagement through producing graphics and written copy for social media accounts in experiential marketing and real estate fields, resulting in improved brand interaction and visibility.
- Boosted onsite content engagement by 25% for multiple brands through writing 50 custom blogs on experiential marketing, real estate, and entertainment trends, enhancing brand visibility and audience interaction.
- Optimized client content posting schedules resulting in 20%-30% increases in engagement, reach and overall improved brand visibility and audience growth.
- Devised content strategy to effectively engage target audiences via SEO blogs down to social media strategy.
- Improved website visibility and lead generation through development and implementation of SEO strategies.
- Developed graphics and visual content for social media campaigns.
Senior SEO Analyst
Logical Position
08.2021 - 08.2024
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Tracked, reported and analyzed website analytics to drive strategy and improve user experience.
- Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.
- Researched and analyzed competitor website and advertising links to gain insight into new strategies.
- Collaborated with team to investigate critical SEO-related issues and provided impactful solutions.
- Improved keyword rankings and organic traffic for 150 clients across various industries by implementing targeted content strategies using GA4, Google Search Console, and AI tools, resulting in increased website visibility and lead generation.
Education
Bachelor Of Arts - Music Business Management
Columbia College Chicago
Chicago, IL05-2018
General Studies - Music Business Management
Lindenwood University
St. Charles, MO05.2016
Skills
- Social Media Management
- Social Media & Content Strategy
- G-Suite
- Microsoft Office
- SEO Auditing
- Later Content Scheduling
- Analytics reporting
- WordPress
Timeline
Senior SEO Analyst
Logical Position
08.2021 - 08.2024
Social Media Manager/SEO Consultant
Tolbert Marketing And Events
05.2017 - Current
Bachelor Of Arts - Music Business Management
Columbia College Chicago
General Studies - Music Business Management
Lindenwood University
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