Alex Hancher
Chicago
Summary
Results-driven media professional with expertise in media campaign strategy and programmatic media buying. Proven ability to enhance client satisfaction and retention while implementing efficient project management processes.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Manager, Video and Programmatic Media
Ovative Group
Chicago
01.2021 - Current
- Developed strategic marketing plans across media channels such as CTV, OLV, Display, OOH, Audio, and YouTube to drive client revenue and growth.
- Managed client relationships to drive satisfaction and support retention efforts.
- Analyzed market trends and media performance to inform channel mix and strategy development.
- Implemented process improvements within project management tools to streamline operations, reduce inefficiencies and errors.
- Coached and mentored team members to elevate job performance and professional growth.
Brand Spokesperson, Hotdogger
Kraft Heinz
Madison
06.2019 - 06.2020
- Represented the multi-billion-dollar Oscar Mayer brand at different experiential marketing events across the U.S. with the Oscar Mayer Wienermobile
- Created content for Oscar Mayer social channels that gained nearly 3 billion impressions worldwide
- Pitched and conducted media appearances on TV, radio, print, and online, including a feature in Taste the Nation on Hulu
- Selected as one of 12 from 7,000 applicants to represent Oscar Mayer brand
Education
Bachelor of Science - Human Environmental Science
University of Missouri
Columbia, MO05-2019
Skills
- Media campaign strategy for Retail, CPG, and Telecom clients
- Programmatic Media Buying/Ad Serving across TTD, DV/CM360, Flashtalking, and Google Ads
- Client relationship management
- People management
- Data analysis within Adobe, MMM, and Lucid Brand Lift
- Project management in ClickUp, Asana, Salesforce, UKG, and Parallax
- Cross-functional collaboration
- New business pitches and RFPs
Certification
- The Trade Desk Edge Academy Certified: Trading Essentials
- Google Ads Video Certification
Timeline
Manager, Video and Programmatic Media
Ovative Group
01.2021 - Current
Brand Spokesperson, Hotdogger
Kraft Heinz
06.2019 - 06.2020
Bachelor of Science - Human Environmental Science
University of Missouri