Alex Gorski
Berwyn
Summary
Dynamic Social Media Marketing Manager at BumpMySocial, adept at crafting innovative strategies that elevated brand engagement and visibility. Expert in SEO optimization and data analytics, successfully managed campaigns that drove significant website traffic. Proven ability to foster community engagement and collaborate with influencers, ensuring alignment with business objectives.
Overview
9
9
years of professional experience
Work History
Social Media Marketing Manager
BumpMySocial
Berwyn
05.2016 - Current
- Led the development and execution of comprehensive social media marketing strategies, increasing brand visibility and engagement.
- Promoted content through advertising on specific social media networks to reach target audience.
- Optimized posts using best practices for each platform.
- Ensured compliance with all legal and regulatory guidelines related to social media marketing.
- Maintained brand consistency across all social media channels, ensuring alignment with overall marketing objectives.
- Developed and executed social media marketing campaigns to increase brand awareness, engagement, and website traffic.
- Analyzed market data to determine ways to reach target audience or intended segments.
- Researched competitors' activities on social media in order to stay ahead of the curve.
- Implemented SEO best practices in social media content to enhance online visibility.
- Coordinated with the content creation team to produce engaging and relevant material for various social media platforms.
- Engaged directly with followers, responding to comments and messages to foster a positive community.
- Planned budget allocations based on analysis of past results as well as current trends.
- Developed and maintained a social media content calendar, planning posts in advance to ensure consistent engagement.
- Worked closely with customers to determine appropriate marketing offerings and strategies for business needs.
- Created professional look and feel to organization's online presence in social media forums to maximize reach and understanding of company's services.
- Implemented A, B testing of ads, campaigns to determine effectiveness of different approaches.
- Created content for various social media platforms, including Facebook, Twitter, Instagram, LinkedIn, YouTube, and Google+.
- Created marketing policies and procedures, evaluating and revising to maximize team efforts.
- Monitored industry trends and analytics to ensure maximum ROI from all campaigns.
- Educated and trained team members on social media best practices and emerging platforms.
- Utilized social media management tools for scheduling, analytics, and reporting to enhance efficiency.
- Collected and analyzed market research data for use in forecasting.
- Monitored competitors' social media activities to benchmark performance and identify opportunities.
- Conducted keyword research to optimize content for SEO purposes.
- Utilized advanced technical skills and expertise to troubleshoot complex problems and implement solutions.
- Analyzed data from web analytics tools such as Google Analytics to measure the success of campaigns.
- Analyzed social media metrics to measure campaign success and inform future marketing strategies.
- Managed multiple accounts on a daily basis including responding to comments and questions in a timely manner.
- Conducted market research to identify emerging social media trends and adapt strategies accordingly.
- Collaborated with influencers and brand ambassadors to expand the brand's reach and credibility.
- Monitored competitors' activities to stay ahead in the market.
- Oversaw paid social media advertising campaigns, optimizing for reach, engagement, and conversion.
- Built relationships with influencers in order to gain exposure for the brand.
- Developed and implemented marketing strategies to increase brand awareness and sales.
- Managed daily social media operations, including content scheduling, posting, and community interaction.
Networking Professional
BumpMySocial
Berwyn
05.2016 - Current
- Coordinated with vendors regarding ordering new equipment or resolving service issues.
- Responded to requests for information from media or designated spokesperson or information source.
- Developed short- and long-term public relations strategies to improve organization's visibility.
- Consulted with advertising agencies or staff to arrange promotional campaigns for products, organizations or individuals.
- Posted and updated content on company's website and social media outlets.
- Purchased advertising space or time to promote client's product or agenda.
- Collaborated with marketing and design teams to create unique promotional content.
Education
GED -
Nazareth Academy High School
La Grange, IL03-2018
Skills
- Social media strategy
- Content creation
- SEO optimization
- Market analysis
- Data analytics
- Brand development
- Influencer collaboration
- Community engagement
- Paid advertising
- Trend monitoring
- Effective communication
- Project management
- Strategy development
- Mobile marketing
- E-commerce integration
- Competitor analysis
- User generated content
- Social media and promotions
- Influencer marketing
- Event promotion
- Performance tracking
- Marketing automation
- SEO activities
- Continuous improvement
- Google adwords
- Social media marketing
- Problem-solving aptitude
- Marketing campaign development
- Brand messaging
- Creative and innovative
- Time management
- Event coordination
- Event planning
- Market research analysis
- Adaptability
- Business objective analysis
- Product launch
- Partnership marketing
- Analytical thinking
- Professionalism
- Analytical skills
- Performance metrics
- Social media management
- Marketing plan development
- Market trends analysis
Timeline
Social Media Marketing Manager
BumpMySocial
05.2016 - Current
Networking Professional
BumpMySocial
05.2016 - Current
GED -
Nazareth Academy High School