Summary
Overview
Work History
Education
Skills
Timeline
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ALEX CONIDI

Oswego,IL

Summary

Accomplished Technical Marketing Manager with extensive experience in leveraging digital media and analytics to drive growth. Possesses a strong background in graphic design, HTML, and CSS with a well-rounded understanding of modern marketing and communications.

Overview

5
5
years of professional experience

Work History

Technical Marketing Manager

DigitalMint
11.2020 - Current
  • Coded and maintained website content across 1,000+ business location pages using HTML and CSS on Netlify development platform.
  • Launched SMS drip campaign using Twilio, increasing Google reviews by 1,000% within three months.
  • Designed digital and print assets for campaigns and industry conferences using Adobe Photoshop and InDesign.
  • Consulted with Business Development and Engineering departments and external clients to manage marketing initiatives effectively.
  • Devised and implemented successful social media strategy across three brands, resulting in greater engagement.
  • Authored monthly cyber security ransomware newsletter using Mailchimp, reaching thousands of contacts.
  • Directed and managed creation of informational tutorial videos.
  • Enhanced brand recognition through the creation of engaging content for social media, webinars, and blog posts.
  • Spearheaded the creation of technical documentation, including white papers, case studies, and solution briefs, to support sales efforts and establish thought leadership within the industry.
  • Oversaw website redesign project that resulted in improved usability, faster page load times, and higher levels of user satisfaction.

Social Media Marketing (Contract)

EcoDigital Media
07.2020 - 09.2021
  • Led social media content strategy resulting in 78% follower growth across all channels within 2 months.
  • Established content calendar and key performance indicators to measure social media marketing campaigns.
  • Created ongoing social media content, including blog posts and visual assets, to increase brand engagement.
  • Reported directly to CEO, collaborating with sales, product management, and engineering departments to achieve company initiatives.

Marketing Communications Coordinator

Peerless-AV
02.2019 - 07.2020
  • Coordinated creation and deployment of social media campaigns, increasing followers by 23%.
  • Managed development of trade show strategies and tactical plans, including communications, product displays, marketing collateral, and lead generation.
  • Created dashboard and key performance indicators for executive team to track marketing campaign performance.
  • Received company award assisting cross-functional team in development of corporate marketing playbook.

Education

Bachelor of Arts - Marketing

North Central College
Naperville, IL

Skills

  • Google Analytics
  • HTML & CSS
  • Netlify
  • GitLab
  • Moz
  • WordPress
  • InDesign
  • Photoshop
  • Canva
  • Visual Code Studio & Atom
  • Mailchimp

Timeline

Technical Marketing Manager

DigitalMint
11.2020 - Current

Social Media Marketing (Contract)

EcoDigital Media
07.2020 - 09.2021

Marketing Communications Coordinator

Peerless-AV
02.2019 - 07.2020

Bachelor of Arts - Marketing

North Central College

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ALEX CONIDI