Aisha Burke
Chicago,IL
Summary
Accomplished and results-oriented marketing professional with extensive experience in the senior housing and healthcare industry. Over 10 years of expertise in developing and executing marketing strategies, driving revenue growth, increasing occupancy, and leading high-performing teams. Known for creating impactful marketing plans, building strong community relationships, and achieving measurable business outcomes. Adept at fostering partnerships, training teams, and navigating the unique challenges of the healthcare and senior living sectors. Seeking to leverage my skills and experience as a strategic leader in a dynamic organization.
Overview
15
15
years of professional experience
Work History
Regional Marketing Specialist
Gardant Management Solutions
06.2023 - Current
- Analyze underperforming communities and create comprehensive marketing plans to improve performance and overall census
- Travel to various markets to temporarily serve as Interim Marketing Director, maintaining momentum and driving success in communities with vacancies
- Train and mentor new marketing directors, ensuring compliance with company and state guidelines and maintaining consistent marketing efforts
- Develop and nurture relationships with key community partners, such as case managers and social workers, to enhance referral networks and improve community engagement
- Successfully improved census in underperforming communities through tailored marketing strategies, achieving an increase in occupancy
Marketing and Sales Director
Montclare of Lawndale
10.2022 - 06.2023
- Achieved occupancy and revenue goals through direct selling, community outreach, and external business development, increasing occupancy by 15% within 90 days
- Collaborated with department leads to establish a consistent brand image and messaging throughout the community
- Organized and executed successful events, training sessions, and presentations for diverse audiences, enhancing brand visibility and engagement
- Represented the community externally by attending trade shows, Chamber of Commerce meetings, and professional networking events to build relationships with business partners
- Conducted quality assurance research and data analysis, providing actionable recommendations for continuous improvement in sales and marketing strategies
- Increased occupancy by 15% in under 3 months, exceeding performance goals
- Spearheaded external partnerships and networking initiatives, expanding lead generation and community presence
Admissions Coordinator
Oak Trace
06.2021 - 04.2022
- Analyzed and evaluated sales, marketing, and administrative functions, collaborating with department leaders to resolve operational issues and improve overall service delivery
- Provided expert sales forecasting and competitive analysis to optimize resources and ensure continued business development
- Led business development for assisted living, memory care, and skilled nursing units, creating a steady pipeline of leads and securing future occupancy
- Developed and executed quarterly strategic marketing plans, resulting in increased conversions from leads to appointments and sales
- Successfully developed and implemented strategic marketing plans, contributing to consistent lead generation and sales growth
- Optimized sales forecasting processes, enhancing team performance and goal alignment
Director of Marketing and Sales
New City Supportive Living
09.2014 - 06.2021
- Managed key relationships with industry professionals to grow the lead base and build a strong presence in the senior housing space
- Led marketing efforts to drive community occupancy through personalized tours, consistent follow-up, and emphasizing the benefits of moving versus staying at home
- Developed long-term and short-term marketing plans to guide the community’s marketing efforts and ensure census goals were met
- Coached, trained, and mentored a team of marketing professionals to achieve objectives and maintain brand standards
- Collaborated with advertising agencies and media partners to boost the effectiveness of strategic marketing campaigns
- Created and managed the departmental budget, allocating resources effectively to maximize ROI
- Successfully increased occupancy and revenue by leading effective marketing and sales initiatives
- Mentored and developed a high-performing team, contributing to improved team morale and goal achievement
- Played a key role in reducing marketing costs while enhancing the impact of campaigns
Admissions Director
Alden Princeton
11.2009 - 08.2014
- Partnered with hospital social workers and discharge planners to coordinate patient admissions, ensuring smooth transitions and high customer satisfaction
- Managed and protected sensitive health information, ensuring compliance with HIPAA guidelines
- Served as the first point of contact for patients and families, providing exceptional customer support and facilitating the admissions process
- Conducted quality assurance studies, analyzing organizational systems and collaborating with internal teams to improve operational procedures
- Interpreted and completed legally binding admissions contracts and maintained accurate records
- Streamlined the admissions process, resulting in improved client satisfaction and faster patient intake
- Successfully adhered to HIPAA compliance standards while maintaining confidentiality and accuracy in all admissions processes
Education
Bachelor of Arts - Human Resource Management and Psychology
Lewis University
Skills
- Aline(Sherpa)
- Yardi
- Microsoft Office Suite
- Word
- Excel
- PowerPoint
- Outlook
- Canva
- Adobe Creative Suite
- Team leadership
- Relationship building
Timeline
Regional Marketing Specialist
Gardant Management Solutions
06.2023 - Current
Marketing and Sales Director
Montclare of Lawndale
10.2022 - 06.2023
Admissions Coordinator
Oak Trace
06.2021 - 04.2022
Director of Marketing and Sales
New City Supportive Living
09.2014 - 06.2021
Admissions Director
Alden Princeton
11.2009 - 08.2014
Bachelor of Arts - Human Resource Management and Psychology
Lewis University
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