Summary
Overview
Work History
Education
Skills
Timeline
SeniorSoftwareEngineer
Aidan Merrigan

Aidan Merrigan

Tel Aviv,TA

Summary

Senior Operations specialist. Experience and a passion for technological enhancements, development, and project coordination, creative marketer, Storyteller, Strategic & Analytical Thinker.

Overview

10
10
years of professional experience

Work History

Monetization: Ops Specialist

Gigantic LTD
06.2022 - Current
  • Manage operation of monetization activities within game's Back End system, including setting up promotions, controlling game features, creating pricing configurations, segmentation, CRM control, and prizes awarding.
  • Be integral part of monetization team, taking ownership of configuration and smooth operation of daily LiveOps activities, A/B tests, and in-game marketing campaigns.
  • Collaborate with other departments to ensure that campaign configurations are effectively implemented in live version, actively managing daily activity.
  • Set up campaigns in game's Back Office system, overseeing management of assets and pricing configurations.
  • Skilled at working independently and collaboratively in team environment
  • Skilled at working independently and collaboratively in team environment

CRM Live Operations: Monetization

Tango Me -Live streaming
12.2021 - 06.2022
  • Quickly acquired and applied new skills, enhancing daily task performance and boosting efficiency.
  • Executed responsibilities accurately and efficiently.
  • Accountable for driving revenue growth.
  • Designed pricing strategies for daily offers, converting dollars to coins and aligning with monthly CRM plan.
  • Developed, maintained, and updated tailored daily offers to engage and retain users, increasing satisfaction.
  • Improved customer life-cycle campaigns through analysis and AB testing, maximizing user retention and lifetime value.
  • Analyzed performance metrics and daily KPIs to optimize offers and adjust pricing strategies.
  • Initiated segmentation strategies based on revenue trends, driving growth and innovation.
  • Stayed informed about product improvements, implementing customer benefits and generating new campaign ideas.
  • Conducted market research to drive continuous improvement and stay updated on best practices.
  • Constantly evaluated processes, anticipating and troubleshooting issues.
  • Provided on-call support during live customer-facing incidents, ensuring prompt resolution at scale.

CRM Operation Specialist

Playtika - Infinite Ways to Play
11.2018 - 11.2021
  • Responsible for successful implementation, management, and day-to-day operation of marketing activities and automation systems.
  • Manage marketing automation efforts and processes, actively researching and implementing latest practices, strategies, and industry standards.
  • Execute email marketing campaigns, including segmentation, testing, and deployment, and continuously evaluate them for improvements.
  • Manage operation of monetization activities within game's Back-end system, including setting up promotions, controlling game features, creating pricing configurations, segmentation, CRM control, and prizes awarding.
  • Manage operation of monetization activities outside game, including setting up ongoing and daily emails, web, and mobile notifications.
  • Conduct A/B testing to identify and implement enhancements for productivity, conversion rates, program/campaign ROI, and sales growth.

Product Manager

Playtika - Infinite Ways to Play
12.2017 - 11.2018
  • Conceptualized and deployed enhanced product features, optimizing their implementation for use in marketing strategies.
  • Took end-to-end ownership of web/mobile product feature roadmaps.
  • Actively sought opportunities for key initiatives aimed at improving customer experience.
  • Managed ongoing maintenance and improvement of product features.
  • Collaborated with team members and team lead to coordinate project planning and execution, leveraging customer data to enhance products.

VIP Account Manager

Playtika - Infinite Ways to Play
11.2015 - 12.2017
  • Managed and retained portfolios of former VIP players with high net worth's by developing and nurturing relationships.
  • Ensured that Caesars Slots players received highest level of sales and customer service by utilizing and analyzing data on ongoing basis
  • Collaborated with teams (Studios for Feature development, VIP specific promotions & unique activities) to drive revenue growth with player base
  • Use data science driven work flows daily to increase engagement, reactivate and increase revenue in their designated base
  • Creating and leading VIP specific projects end to end to ensure KPI goals are met & exceeded

Customer Support Specialist

Playtika - Infinite Ways to Play
08.2013 - 10.2015
  • Delivered exceptional customer service by leveraging extensive knowledge of products and services .
  • Evaluated customer information to explore issues, develop potential solutions and maintain high-quality service in fast-paced environment
  • Conferred with customers about concerns with products or services to resolve problems and drive sales

Education

Some College (No Degree) - ECDL “European Computer Driving License“

University of Bedfordshire
England

Skills

  • Understanding of information technology : concepts, hardware, software, information networks, tech-savvy, safety/environment
  • Word processing : advanced skills
  • Spreadsheets : using application, cells, worksheets, formulas and functions, formatting, charts/graphs, prepare outputs
  • Database : using application, tables, forms, retrieving information, reports, prepare outputs
  • Presentation : using application, developing presentations
  • Strong communication skills : Written and verbal
  • Easily adaptable: Accustom to change in fast pace environments
  • Braze - JIRA/Confluence - Back Office - Tableau - SQL/BigQuery - Mondaycom - MS Office

Timeline

Monetization: Ops Specialist

Gigantic LTD
06.2022 - Current

CRM Live Operations: Monetization

Tango Me -Live streaming
12.2021 - 06.2022

CRM Operation Specialist

Playtika - Infinite Ways to Play
11.2018 - 11.2021

Product Manager

Playtika - Infinite Ways to Play
12.2017 - 11.2018

VIP Account Manager

Playtika - Infinite Ways to Play
11.2015 - 12.2017

Customer Support Specialist

Playtika - Infinite Ways to Play
08.2013 - 10.2015

Some College (No Degree) - ECDL “European Computer Driving License“

University of Bedfordshire

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Aidan Merrigan