Adva Malka
Visual Merchandising Manager / Fashion Designer
Ashdod,Israel
Summary
- Strong leadership and interpersonal communication skills.
- Highly creative Senior Visual Merchandiser
- Over 14 years of experience in creating and implementing design solutions and visual merchandising strategies to enhance brand presence and drive sales.
- Managing new store setup operations and coordinating with various teams.
- Creating and developing window and in-store displays.
Overview
15
15
years of professional experience
24
24
years of post-secondary education
Work History
Visual Merchandising Department Manager
Sport Fashion Retail Stores
01.2021 - Current
- Developing and defining the visual guidelines for stores layouts
- Training, guiding, and supporting teams to implement visual merchandising strategies and drive sales
- Maintaining high visual standards in the stores, including using checklists during visits
- Optimal management of multiple projects simultaneously, while adhering to tight deadlines
- Managing marketing communications for campaigns, promotions, and launches, including handling BTL materials: videos, signage, and displays
- Collaborating with print suppliers, media, and graphic designers
- Opening new stores concepts, Collaboration with architects, commercial and logistics teams to create eye-catching visuals that showcased products
- Managed stores fixture stock and its maintenance.
Visual Merchandising Manager
Delta Industries
01.2020 - 01.2021
- Led the brand's visual merchandising strategy for 43 stores
- Developed vm guidelines and planograms for store layouts
- Leading sales teams to maximize visual appearance and to increase sales
- Distribution of merchandise to stores in collaboration with the merchandising department and according to sales reports.
Visual Merchandising Manager
Tamnun
01.2018 - 01.2020
- Led the brand's visual merchandising strategy for 28 stores
- Opened new stores, responsible for floor and layout planning for an ideal customer flow
- Provided training and mentorship to sales teams and stores managers to ensure high level presentation
- Created window displays – managed the project from concept development through budget management, production, and implementation.
Visual Merchandising Manager
Forever 21
01.2015 - 01.2018
- Positioning and preparing planograms according to brand concept definitions and standards, including collection changes, to enhance commercial effectiveness, boost sales, and achieve targets
- Adjusting the store's visual concept according to seasons and holidays, and organizing departments for special promotions
- Managing a team of 4 responsible for visual merchandising, including developing a monthly plan, overseeing tasks, and setting goals in alignment with the company's directives
Owner of a Studio Specializing in Evening and Brid
D
01.2011 - 01.2015
- Establishing a business from the design phase, developing a unique line, and managing the studio on an ongoing basis
- Overall responsibility for the areas of advertising, production, and sales promotion, encompassing the entire process from concept to execution
- Campaign management, including the production of photo shoots and holistic business vision
- Direct contact with clients, customizing a design from the existing collection or creating a bespoke design.
Visual Merchandising Department Manager
LILAMIST Tel Aviv
01.2010 - 01.2011
- Collection Management, market research and inspiration gathering, sketch design, fabric and accessory selection, pattern making (including drafting), and creating product portfolios
- Setting the collection mix, quantities, color choices, and pricing
- Monitoring the development of a prototype from its initial stage to its final pattern drafting and production in workshops, as well as quality control.
Education
Fashion Designr B.DES & B.ED - Fashion Design
WIZO Haifa Academy of Design And Education
01.2006 - 04.2010
Preparatory Course For Fashion Design -
Shankar College of Engineering And Design
Ramat Gan 01.2006 - 11.2025
Skills
Team Supervision
Customer Service
Sales Reporting
Performance Management
Staff Management
Work Planning and Organization
Training and mentoring
Training and Development
Languages
Hebrew
Native language
English
Advanced
C1
Software
Excel
Power point
Illustrator
Word
Timeline
Visual Merchandising Department Manager
Sport Fashion Retail Stores
01.2021 - Current
Visual Merchandising Manager
Delta Industries
01.2020 - 01.2021
Visual Merchandising Manager
Tamnun
01.2018 - 01.2020
Visual Merchandising Manager
Forever 21
01.2015 - 01.2018
Owner of a Studio Specializing in Evening and Brid
D
01.2011 - 01.2015
Visual Merchandising Department Manager
LILAMIST Tel Aviv
01.2010 - 01.2011
Preparatory Course For Fashion Design -
Shankar College of Engineering And Design
01.2006 - 11.2025
Fashion Designr B.DES & B.ED - Fashion Design
WIZO Haifa Academy of Design And Education
01.2006 - 04.2010
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