Adam Nicoloff
Edwardsville
Summary
Dynamic digital media specialist with a proven track record in e-commerce and social media marketing. Successfully scaled campaigns using ROAS, while enhancing customer engagement through innovative content strategies. Adept at SEO implementation and market research analysis, I thrive on data-driven decision-making to drive customer acquisition and retention.
Overview
15
15
years of professional experience
Work History
E-Commerce Store Owner
Self
Edwardsville
03.2020 - 01.2024
- Drop shipped from suppliers.
- Ran everything via social media advertising.
- Tested products via paid ads. Winners were scaled using ROAS method of advertising.
- Developed marketing strategies to attract and retain customers.
- Analyzed market trends to adjust product offerings accordingly.
Social Media Specialist
Self
Edwardsville
02.2016 - 11.2019
- Developed content strategies to engage and grow online communities.
- Analyzed social media metrics to refine content and improve engagement.
- Created, edited, and managed content for various social media platforms including Facebook, Twitter, Instagram, LinkedIn, YouTube.
- Managed social media accounts across multiple platforms.
- Collaborated with marketing teams to develop promotional campaigns.
- Monitored social media trends to stay current with audience preferences.
- Featured speaker at the biggest political conference on viral social media strategies. Conservative Political Action Conference.
Local SEO
Self
Edwardsville
02.2009 - 11.2015
- SEO for local businesses in the legal and finance industry.
- Grew organic profiles through keyword research and proactive identification of new SEO opportunities.
- Determined strengths and weaknesses of current website implementations with detailed analyses.
- Gained insights on performance and SEO opportunities using competitor gap analyses.
- Identified needs of customers promptly and efficiently.
- Provided excellent service and attention to customers when face-to-face or through phone conversations.
Education
Bachelor of Science (B.S.) - Management Information Systems
Saint Louis University
St. Louis, MO05.2003
Skills
- Digital Media Specialist
- Paid Ad Campaigns
- ROAS
- Engagement
- AI
- LLM
- Crypto Regulatory Compliance
- Asset Tokenization
- SEO Implementation
- Content Optimization
- Conversion Rate Optimization
- Marketing Automation Tools
- Data-driven Decision-making
- Market Research Analysis
- Customer acquisition
- Social media marketing
Timeline
E-Commerce Store Owner
Self
03.2020 - 01.2024
Social Media Specialist
Self
02.2016 - 11.2019
Local SEO
Self
02.2009 - 11.2015
Bachelor of Science (B.S.) - Management Information Systems
Saint Louis University
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