Adam Harnung

Versatile and accomplished professional with extensive experience in developing product positioning strategies, leading strategic marketing initiatives, and driving brand growth across diverse industries. Expert in defining business objectives, managing product launches, generating revenue, devising budgets, and optimizing channel marketing. Adept at navigating complex global markets, building cross-functional teams, and leveraging data analytics to inform decision-making. Skilled in retail execution, campaign creation & execution, digital marketing, marketplace product positioning, category management, stakeholder engagement, and market expansion. Capable of uncovering new opportunities, improving omni-channel merchandising, enhancing financial performance, developing trusted partnerships, and ensuring operational excellence and customer loyalty. Committed to staying updated of marketing trends and technologies to ensure continuous improvement and competitive advantage.

Experienced leader with strong background in guiding teams, managing complex projects, and achieving strategic objectives. Excels in developing efficient processes, ensuring high standards, and aligning efforts with organizational goals. Known for collaborative approach and commitment to excellence.

Results-driven trade marketing professional prepared to elevate brand visibility and market impact. Known for developing strategic marketing plans that align with business goals and drive measurable growth. Works collaboratively with teams to achieve high standards and adapt to evolving market needs, leveraging skills in market analysis and strategic planning.

Knowledgeable [Desired Position] with solid background in developing and executing strategic trade marketing initiatives. Proven ability to drive brand performance and enhance market presence through innovative campaigns. Demonstrated leadership in cross-functional team collaboration and fostering strong relationships with key stakeholders.

• The Legacy Companies, Weston, FL, True, 04/01/22, Present, Director of Strategy, Channel Marketing & Ecommerce, Develop and execute omni-channel channel marketing plans to prioritize profitable product assortments and enhance brand recognition., Own P&L for all new product placements and promotional opportunities across 170+ retailers., Coordinate development of unified sales narratives for national brand launches, while overseeing in-house and external creative teams., Design off-shelf merchandising strategies, partnering with buyers and retail merchandising teams., Implemented inaugural company channel strategy and resolved product placement conflicts among retail partners., Crafted a complete customer & product portfolio reconstruction across 100+ customers & 14 brands to establish a more effective competitive landscape free of channel conflicts., Enhanced shelf visibility and captured sizable market share by formulating account sell-in strategies for brick-and-mortar and online retailers, such as Costco, Walmart, Amazon, Target, QVC, Best Buy, and Wayfair, resulting in a growth of $17M+ of sales in FY24., Directly manage Wayfair, producing 44% growth between 2023 and 2024., Built automated pricing tool to assess profitability of 2,000+ SKUs across 170+ retailers, including recent acquisitions., Revamped core SKUs within two key brands, ensured product launch success, & boosted national sales by $6M+., Secured modular placement of revamped core SKU at a major club retailer resulting in $10M of annual sales.
• Instant Brands, Chicago, IL, 02/01/19, 04/01/22, Customer Marketing Manager, Directed end-to-end planning of Omni channel marketing campaigns and product launches in alignment with retailer objectives., Oversaw daily operations of creative marketing team and ensured proper allocation of annual internal budget., Utilized extensive consumer market data to pinpoint growth opportunities and crafted action plans for securing additional product placements., Managed contractors in development in-store and digital marketing materials, including search and display programs., Maximized audience visibility and sales growth by devising social media and customer-facing marketing campaigns., Improved media budget spend establishing Instant Brands as market leader in categories outside of pressure cooking during critical promotional periods., Saved over 8% in CGM across all displays by overseeing redesign of existing structure of floor-stands and CDUs., Revamped and enriched 80+ non-functional displays within Instant portfolio.
• Petronas, Burr Ridge, IL, 04/01/18, 02/01/19, Brand, B.I., Pricing, & Research Analyst – Marketing, Managed end-to-end research projects to choose most suitable vendor partnerships, and created action plans for optimizing product distribution., Assessed research findings to uncover competitive positions and emerging market trends., Kept detailed records of sales and KPIs, including charting and in-depth analysis., Implemented pricing and profitability tools in line with corporate goals for NAFTA cluster., Generated budget forecasts for SKUs in diverse international regions by conducting analysis of market research., Maintained optimal range of products by performing SKU rationalization for North American product portfolio., Appointed as NAFTA Cluster Marketing Lead for upcoming Global Request for Quotations within company.
• Rust-Oleum, Vernon Hills, IL, 10/01/12, 04/01/18, Associate Brand Manager – International Business Unit, 08/01/15, 04/01/18, Master Data/Corporate Production Analyst, 10/01/12, 08/01/15, Oversaw end-to-end marketing and branding campaigns, including ad creation, brand strategy launches, packaging design, and program objective supervision., Headed cross-departmental product launch meetings, annual sales gatherings, and brainstorming sessions for creative services., Conducted market trend analysis to track competition and hosted webinars and product knowledge sessions to educate colleagues about new products., Ensured fulfillment of brand standards and maximized profitability by guiding entire product development cycle., Established shelf reset rates and met satisfaction standards by coordinating with category management team and addressing client concerns., Successfully launched Phocus, product performance tracking app by partnering with engineering teams., Introduced 'RockSolid' in Australian market and rebranded Rust-Oleum Automotive across LATAM markets.