Adam Franzi
Brand Manger, Sales Manager, Industrial Designer
Ramat Gan
Summary
Results-driven Brand Manager develops and implements successful marketing plans and brand strategies. Utilizes customer insights to develop creative strategies that drive customer loyalty and brand recognition.
Overview
19
19
years of professional experience
9
9
years of post-secondary education
Work History
Brand Manager and Key Account Manager
Aluf International Ltd.
1 2018 - Current
- Lead and manage the American fashion brand 'New Era' business in Israel, including continuous communication with international management and teams with frequent business trips
- Develop business plans, set monthly and annual goals, and conduct negotiations
- Oversee field agents, marketing department, import department, and customer orders to ensure timely delivery
- Manage inventory reports on a weekly/monthly basis, create work plans, and handle budgets
- Work directly with major clients such as JD Sports, Foot Locker, and Terminal X
- Contribute to international brand designers by providing feedback, ideas, and my own designs during quarterly visits to company offices abroad (London base HQ)
- Design apparel, caps, and bags, and manage official collaborations with local artists, including launches in European brand stores.
Sales Agent
Aluf Sport - Molyuv Gideon ltd.
01.2015 - 01.2018
- Implemented the 'New Era' brand in Israel from scratch, developing a client base and managing key accounts like Foot Locker and Mega Sport
- Attended international conferences, Sales meetings, Pre-Lines and exhibitions, managed collections, and adapted them for the local market
- Led brand marketing efforts and collaborated with local artists on promotional activities.
Store Manager
Jiffa Network
01.2011 - 01.2015
- Revitalized and branded the discount store chain, including running promotions and intensive sales
- Redesigned the store, built a staff team, and managed day-to-day operations
- Promoted to manage the flagship store on King George St., Tel Aviv, leading a team of seven and increasing store sales targets
- Involved in business development, collection selection, store designs, VM and graphic designs for marketing materials to the whole keychain.
Founder & Manager
Destroy To Create
01.2011 - 01.2012
- Established and managed a personal urban fashion company, designed and printed t-shirts sold primarily through e-commerce platforms and consignment trough street wear and sneaker stores in Tel Aviv.
Insurance Sales Agent
Clal Insurance - Clal First
01.2009
- Sold life and health insurance policies via telephone, including customer service.
Branch Manager
Blockbuster Israel
01.2006 - 01.2009
- Managed one of the chain’s largest branches, including direct interaction with senior management, team supervision, supplier and customer relations, and handling daily issues
- Managed inventory, purchases, sales, and promotions, ensuring goals were met through weekly team meetings and other activities.
Education
Bachelor's Degree - Industrial/Product Design
Aveni Art, Design, and Engineering Institute
Tel Aviv, Israel 01.2009 - 04.2013
High School Diploma - Psychology-Sociology
Orah-Modiin High School
Ramat Gan, Israel 01.1999 - 04.2003
Skills
IOS (mac), Windows
Microsoft Office Suite, including Internet applications
Leadership and Team Management
Strategic Planning and Business Development
Problem-Solving and Innovation
Brand Management and Market Analysis
Sales Achievement and Goal-Setting
Effective Oral Communication and Interpersonal Skills
Collaboration and Teamwork
Strong negotiation
Brand strategy
Campaign Planning
Brand-building strategies
Sales strategy
Marketing
Social Media Strategy
Category growth
B2B Sales
Creative Direction
Margin monitoring
Sales Tracking
Performance monitoring
Influencer Marketing
Strategy Development
Event Coordination
Market Analysis
Budget Development
Partnership Building
Product Management
Marketing campaigns
Teamwork and Collaboration
Price Structuring
Team building
Customer Relationship Management
Market Research
Budget Forecasting
Military Service
Israeli Navy, 2003, 2006, Served as a combat soldier on naval patrol boats, instructed high school students at the Navy training base, and later served as a communications officer.
Personal Traits
- Reliable
- Responsible
- Highly Motivated
- Creative
- Strong Interpersonal Skills
- Honest
- High Learning Capacity
- Managerial Skills
- Organizational Skills
- Ability to Work Independently and in a Team
- Persuasive
- Strong Marketing Orientation
Personal Information
Date of Birth: 12/18/84
Languages
Hebrew
Beginner
A1
English
Advanced
C1
References
Available upon request
Accomplishments
1. Started the NEW ERA cap co. in Israel back in 2015 when no one belive of making money out of selling caps, 10 years later the brand's revenues is outstanding.
2. Managed to penetrate the biggest Key Accounts in the country such as: Foot Locker, JD Sports etc. and with quality marketing became one of the main players.
Software
ECXEL
Mac IOS
Power Point
Word
Photo Shop
Illustrator
Windows
Keynote
Padel
Use to play Tennis now playing Padel Tennis twice a week for 3 years now.
This game is a game you must play with your partner, you have to team together and communicate during all of the game.
It is combining a tennis, squash and quick sprints. This game is like a chase game - you don't need to be an amazing athlete but a great thinker with an athlete skills.
Timeline
Sales Agent
Aluf Sport - Molyuv Gideon ltd.
01.2015 - 01.2018
Store Manager
Jiffa Network
01.2011 - 01.2015
Founder & Manager
Destroy To Create
01.2011 - 01.2012
Insurance Sales Agent
Clal Insurance - Clal First
01.2009
Bachelor's Degree - Industrial/Product Design
Aveni Art, Design, and Engineering Institute
01.2009 - 04.2013
Branch Manager
Blockbuster Israel
01.2006 - 01.2009
High School Diploma - Psychology-Sociology
Orah-Modiin High School
01.1999 - 04.2003
Brand Manager and Key Account Manager
Aluf International Ltd.
1 2018 - Current