Summary
Overview
Work History
Education
Skills
Volunteer
Timeline
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Adam Berlinger

Northbrook

Summary

Accomplished agent of change that owns the client relationship, business requirements and the end-to-end delivery of customer-centric solutions across multiple industries. Effectively manage teams, process & risk via collaborative & leadership skills. A trusted partner to technical stakeholders building solutions from the ground up, on time and within budget. A mentoring style that inspires inclusiveness & productivity driving positive business outcomes & “world-class” results.

Overview

24
24
years of professional experience

Work History

Trusted advisor

  • Platform product owner, manager, mentor: CPG, Pharmacy, Retail
  • Product owner spearheading new CX initiatives including a digital coupon solution eliminating $5m in paper coupons, drove new sales and a 15% increase to the client loyalty program
  • Implemented supply chain optimization via “drive up and go” capability that combines pharmacy with grocery order pick-up improving the CX & pharmacy operations efficiency by 35%
  • Led the build of a specialty prescription identification engine that digitized patient records, eliminated manual process & increased speed to therapy by 40%
  • Managed build of ecommerce app for F50 client that enabled D2C international sales on a single platform significantly increasing time-to-market
  • Lead RFP for F500 retailer’s BI solution that eliminated hundreds of manual resource hours via data harmonization, dynamic reporting and instant access to insight
  • Partnered with business clients, technical teams & 3rd parties with responsibility for business requirements, product readiness and quality initiative
  • Assist in pre-sales proposals and marketing materials that generated over $1m in new business

Thought leader, manager, mentor

  • Sales, digital analytics SME for CPG, eCommerce, Oil & Gas, Pharma
  • Led F50 CPG client’s migration of CRM data to Google cloud transforming their CRM, digital marketing & analytics strategy saving $2m in the first year
  • Grew F50 CPG engagement from $1m to $2.5m over a two-year period
  • Lead the design, CX, analytics framework & CRM tech stack for start-up meal-kit site resulting in over $3M in sales & 100K subscribers within 6 months post launch
  • Drove the planning, strategy & execution of the digital marketing & product roadmap for F50 CPG Company resulting in a 700% increase in new D2C subscribers
  • Architected & deployed start-up D2C solution via competitive research, customer surveys & industry trends driving $550K in sales Q1 & reducing client’s dependency on external distributors by 50%
  • Primary advisor to the client c-suite, data engineering & digital stakeholders futureproofing product/tech stack roadmaps and assembling governance teams
  • Key driver of data-driven marketing solutions & analytics frameworks enhancing marketing ROI
  • Product Owner for proprietary media mix modeling/spend optimization platform enabling clients to quantify current marketing effectiveness and decision future marketing spend

Pre-Sales Engineer

Gomez, Inc
01.2008

Senior Manager Consultant

COGNIZANT
08.2021 - Current

AVP Solution Architect

EVALUESERVE
02.2019 - 08.2021

Senior Manager Data

ASTELLAS PHARMACEUTICAL
02.2018 - 02.2019
  • Business owner for technical solutions that empower marketing & enable the sales reps to increase the quality of their engagements with their customers
  • Led the build out of a $1m marketing data hub that integrated disparate data sources into a futureproof tech stack enabling near real-time HCP engagement & advanced analytics via plethora of data sources
  • Migrated database environments from Hadoop to AWS Redshift increasing data analysis efficiency by order of magnitude, enhancing advanced analytics, predictive modeling & MLI call planning increasing sales by 15%
  • Partnered with IS & AWS Cloud teams to create a futureproof data warehouse roadmap
  • Partner with marketing, therapeutic areas & analytic teams to onboard data enabling campaigns & suggestion use cases
  • Managed customer engagement budget of $8m to maximize CAPEX & OPEX spend & reduced the TCO of enterprise investments

Senior Manager

ACCENTURE
01.2014 - 10.2017
  • Managed a team of onshore & offshore resources to provide best practices, RoI, insight & analysis to global stakeholders
  • Global owner of analytics implementation tracking CRM campaigns targeting key clients that resulted in $500m in new revenue & positioned a $1B multi-year transaction
  • Deployed automated campaign tracking solution eliminating $100K+ in annual costs & freed up offshore resources
  • Drove a monumental lift in identified clients to accenture.com enabling real-time personalization strategy and increased client engagement by ten-fold
  • Created content scoring system measuring omnichannel performance increasing conversions by 25% and enhanced A/B testing capability
  • Built an interactive executive dashboard capability fostering data-driven decision-making saving over $500k in marketing spend
  • Established global measurement framework, KPIs & data visualization to enable consistent measurement across Accenture’s lines of businesses supporting omnichannel marketing strategy
  • Managed the integration of Adobe Analytics & Salesforce platforms driving a 20% upsell of additional services to current clients
  • Educated key stakeholders on Adobe Analytics, best practices, segmentation, campaign tracking & data analysis enabling end-users reducing offshore costs
  • Managed training & reporting deliverables via annual operating budget of $500K

Sr. Analyst Business Analytics

SEARS HOLDINGS CORP
10.2011 - 12.2013
  • Recognized analytics expert, thought leader & trusted adviser throughout the online business unit
  • Primary owner of the Adobe Analytics platform enabling the business to track customer attribution & optimize the purchase funnel, facilitating over $1b in online sales per year
  • Integrated digital solutions into a holistic ecommerce tech stack: Adobe, Kenshoo, Responsys, Bloomreach, Havas media driving consumer engagement, cross-sell/upsell, CLV & consolidation of disparate data sources into a dynamic reporting capability
  • Presented key findings to c-level executives prioritizing marketing spend & enhancements to the UX increasing new member registrations by 20% & sales conversions by 12%
  • Established self-service reporting model reducing demand on internal resources by over 80%
  • Advised stakeholders on campaign strategy to enable the business to hit sales targets & improve marketing ROI by at least 10% against average order value
  • Established governance framework to produce 99% bug-free state & resolve issues within 24 hours
  • Created analytics training program to establish best practices, global KPI’s, reporting & strategy enabling self-service capabilities & reducing manual processes

Digital Marketing Intelligence Systems Analyst

KELLOGG’S
03.2010 - 10.2011
  • Developed database marketing system to reach the consumer at various touchpoints along the consumer journey resulting in thousands of new consumer registrations
  • Managed the integration of digital tools & data sources into a single CRM platform (Call Center, Social Media, Web, Email, Coupons, Surveys) saving millions of dollars in infrastructure & fees
  • Built digital analytics capabilities for Kellogg’s sites to measure mobile, online, email, database campaign initiatives enabling personalized experiences for various consumer personas
  • Managed external agencies to deliver robust measurement solutions on time & within budget: iCrossing, Leo-Burnett, RazorFish

Web Analytics Consultant

TECHNOLOGY LEADERS, LLC
01.2009 - 01.2010

Web Metrics Analyst

Deloitte Touche Tohmatsu
01.2005 - 01.2007

Systems Project Leader

Kraft Foods
01.2000 - 01.2005

Education

Bachelor of Arts - Political Science & Psychology

Syracuse University
Syracuse, NY

MBA MIS - undefined

Loyola University of Chicago
Chicago, IL

Skills

  • Investment Analysis
  • Customer Retention
  • Consultative Sales Approach
  • Regulatory Requirements Adherence

Volunteer

  

Volunteer at Gentiva Hospice

Timeline

Senior Manager Consultant

COGNIZANT
08.2021 - Current

AVP Solution Architect

EVALUESERVE
02.2019 - 08.2021

Senior Manager Data

ASTELLAS PHARMACEUTICAL
02.2018 - 02.2019

Senior Manager

ACCENTURE
01.2014 - 10.2017

Sr. Analyst Business Analytics

SEARS HOLDINGS CORP
10.2011 - 12.2013

Digital Marketing Intelligence Systems Analyst

KELLOGG’S
03.2010 - 10.2011

Web Analytics Consultant

TECHNOLOGY LEADERS, LLC
01.2009 - 01.2010

Pre-Sales Engineer

Gomez, Inc
01.2008

Web Metrics Analyst

Deloitte Touche Tohmatsu
01.2005 - 01.2007

Systems Project Leader

Kraft Foods
01.2000 - 01.2005

Trusted advisor

Thought leader, manager, mentor

Bachelor of Arts - Political Science & Psychology

Syracuse University

MBA MIS - undefined

Loyola University of Chicago

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Adam Berlinger