Abigail Young
Peoria,IL
Summary
Dynamic media buyer with a proven track record at Mindstream Media Group, adept at optimizing campaigns to enhance ROI. Skilled in negotiations and relationship management, I successfully secured competitive rates while managing multiple projects. Proficient in Media Ocean Ox, I consistently delivered results that aligned with client objectives and exceeded expectations.
Overview
13
13
years of professional experience
Work History
Media Buyer
Mindstream Media Group
02.2025 - 12.2025
- Developed and executed media buying strategies across diverse platforms to maximize client reach.
- Analyzed campaign performance post campaign.
- Optimized ad campaigns for enhanced performance through regular monitoring and data analysis.
- Developed strong relationships with media vendors, resulting in better negotiated rates and added value for clients.
- Built a solid understanding of each clients business objectives in order to align media buying strategies accordingly.
- Managed multiple campaigns simultaneously while meeting project deadlines and budget constraints.
- Bought across all media types including TV, Radio, Out of Home, Direct Mail, Print, and Social.
- Developed strong relationships with vendors and negotiated pricing.
Junior Media Buyer
Mindstream Media Group
12.2023 - 02.2025
- Developed and executed media buying strategies across multiple platforms to enhance brand visibility.
- Analyzed campaign performance data to optimize ad spend and improve ROI.
- Managed relationships with key stakeholders, ensuring timely delivery of campaign assets and updates.
- Conducted post-campaign analyses to assess effectiveness and recommend future improvements.
- Led training sessions for junior team members on best practices in media buying and analytics tools.
- Juggled multiple projects and several clients at time successfully and always met tight deadlines.
- Negotiated contracts with vendors to secure competitive rates for advertising placements.
Associate Media Buyer
Mindstream Media Group
12.2020 - 12.2023
- Placed and monitored advertising space in different publications for clients in TV/Radio/Print/OOH/Digital.
- Managed relationships with media vendors to negotiate favorable rates and placements.
- Supported media buying team in onboarding and media buying process.
- Reconciled invoices regularly, verifying proper payment allocation across all executed media purchases.
- Managed multiple projects simultaneously, meeting deadlines and maintaining a high level of attention to detail.
Client Service Representative
Mindstream Media Group
11.2012 - 12.2020
- Assisting clients daily with placement of print and digital advertising
- Collaborating with other departments including sales, digital, billing, and information technology
- Working with publishers to negotiate rates and place advertising for various clients
- Formatting client location files in Microsoft Excel to run through the operating system to update client information
- Processing reports for numerous clients to show the performance based on their advertising placements
Education
Bachelor of Arts - Advertising
Western Illinois University
Macomb, IL12-2009
Skills
- Verbal and written communication
- Negotiations
- Knowledgeable in Media Ocean Ox and Prisma
- Proficient in Microsoft Excel, Word and PowerPoint
- Teamwork and collaboration
- Time management
- Attention to detail
- Multitasking
- Reliability
- Relationship building and management
- Advertising and marketing
Timeline
Media Buyer
Mindstream Media Group
02.2025 - 12.2025
Junior Media Buyer
Mindstream Media Group
12.2023 - 02.2025
Associate Media Buyer
Mindstream Media Group
12.2020 - 12.2023
Client Service Representative
Mindstream Media Group
11.2012 - 12.2020
Bachelor of Arts - Advertising
Western Illinois University